7 Best Call Tracking Software Apps of 2023 (Ranked)

7 Best Call Tracking Software Apps of 2023 (Ranked)

Running a call center can be a daunting task.

There are so many different moving parts it’s hard to keep track of them all.

From the customer service reps taking calls to the managers trying to keep track of productivity, there’s a lot to think about.

But one of the most important aspects of any call or contact center is call tracking.

While there are various conference call services businesses can use, not all offer call tracking features.

In addition, if you’re looking for extra features such as live chat software to be included as part of your plan, then you’ll need to find a service that offers both.

Speaking of features, the ability to track the right call center metrics and KPIs ensures that your business runs as efficiently as possible.

After all, if you can’t measure it, you can’t improve it.

So, without further ado, here are the best call tracking software apps right now.

These services are ranked based on their call tracking features, ease of use, pricing, and more.

Let’s get right into it.

What Are The Best Call Tracking Software Apps?

The following is a list of the best call tracking software apps based on my research.

1. CallAction.

Best Overall For Call Tracking.

callaction  homepage

CallAction is one of the best call tracking software apps because of its features and ease of use.

If you’re looking for sales automation software that also offers call tracking, CallAction is an excellent choice.

When scaling a sales team, it’s essential to have a phone system to efficiently manage lead generation and customers.

With functionality that automates time-consuming tasks such as lead capture and email follow-ups, CallAction can help your business grow.

Integrate with your favorite CRM to get the most out of your leads or discover secondary lead opportunities with advanced tracking features.

If you’re looking for long-term nurturing, then you should consider CallAction.

Key Features:

  • Drip Campaign System allows you to build robust, scalable automation where you only get in touch with contacts when they’re “ready to buy.”
  • Call tracking captures all inbound and outbound calls with associated contact data, including phone, email, and address.
  • Sales Dialer System makes it easy to stay in touch with your leads by automatically dialing phone numbers for you.
  • Call Capture System automatically records all inbound and outbound calls with associated contact data, including phone, email, and address.
  • Lead Enrichment System automatically updates contact info in your CRM as leads are captured or updated.


callaction pricing

There are two pricing plans on offer:

  • Solo Advanced: $224/mo. This is billed as $1345 every six months.
  • Team Pro: $499/mo. This is billed $2,995 every six months.

2. CallRail.

Best For Call Tracking Simplicity.

callrail homepage

CallRail is great for getting to know which campaign is generating phone calls.

If your company provides high-quality customer interactions, you need to accurately track and manage your phone calls.

In addition, if you’re looking for a call tracking software that’s simple to use and provides insights into which of your digital marketing campaigns are driving phone calls, then this platform is a great choice.

CallRail provides detailed information about each call, including which campaign generated the call, what keywords were used, and how long the call lasted.

With CallRail’s robust call flow tracking and reporting, you can keep your finger on the pulse of your marketing efforts and make data-driven decisions to improve your ROI.

Their analytics also allows you to dive deep into the effectiveness of each marketing campaign, so you can optimize your spending as needed.

Key Features:

  • CallRail tracks all incoming and outgoing phone calls to give you detailed insights into marketing campaigns that are driving phone calls.
  • You can directly map which ad or keyword led to a phone call using CallRail’s CRM integration as well as their API.
  • With an AI that turns calls into transcriptions while selecting key data points, CallRail offers insights that no other call tracking software can.
  • A Lead Center provides an at-a-glance overview of all activity associated with a lead, including website visits, call recordings, and contact information.


callrail pricing

There are various pricing plans, with different features, as follows:

  • Call tracking: $45 per month
  • Marketing Analytics: $95 per month
  • Conversation Analytics: $95 per month
  • Analytics Suite: $145 per month

3. Hubspot Call Tracking.

Best For Free Call Tracking.

hubspot homepage

Hubspot is well known for tracking website visits and email interactions, making it an excellent choice for businesses that want to track every marketing interaction.

As a whole, Hubspot is a comprehensive platform designed to help small businesses grow.

When it comes to their call tracking software, this is a free solution that gives you all the features you need to get started.

Hubspot’s call tracking feature is an excellent addition to their marketing automation platform and gives businesses the ability to track every marketing interaction related to such calls.

If you want to prioritize your sales calls and ensure that you’re connecting with the right leads, then Hubspot’s call tracking feature is a great choice.

You can even make calls from your browser so that you can track the entire customer journey from one single interface.

Key Features:

  • Track website visits, email interactions, and phone calls all in one place.
  • Get real-time insights into how your marketing campaigns are performing.
  • Spend less time making sales calls by prioritizing the leads that are most likely to convert.
  • Track and integrate your sales calls with your Hubspot CRM.
  • Stop manually inputting customer data and start automatically importing it into Hubspot – avoiding mistakes in the process.


Hubspot Call Tracking is a free product that offers all of the features you need to get started.

4. CallFire.

Best For Customer Interactions With Phone And Text.

callfire homepage

If you’re looking for a call tracking software that offers the ability to use both text messages and phone calls to interact with customers, then CallFire is an excellent choice.

This software makes it easy to manage all of your customer interactions in one place and provides detailed insights into the effectiveness of your marketing campaigns.

Save valuable time and money by using CallFire’s auto-dialer to connect with more leads in less time.

Getting more from your customer list is made easy with CallFire’s sophisticated call management features.

You also have the possibility of using either a local number or going international to track your marketing campaigns.

In addition, with robust analytics, you can measure the success of your marketing campaigns and improve your ROI.

Finally, use long code combined with SMS to reach more prospects and customers.

Key Features:

  • SMS-enabled workflows allow you to use both text and phone calls to interact with customers.
  • Detailed insights into the performance of your marketing campaigns mean you can track all the critical metrics.
  • Get custom notifications to your email or mobile device to ensure you never miss a call.
  • Record any inbound call and access it later from your account.


callfire pricing

With a pay-as-you-go option starting from 6c per minute/text, you can choose to pay per use.

Otherwise, these are the monthly pricing options:

  • Lite: $99
  • Startup: $199
  • Grow: $299
  • Pro: $599

5. Invoca.

Best For Automation Marketing Processes.

dialogtech homepage

Invoca (formerly DialogTech) can help in various situations.

This call tracking solution has you covered from marketing to sales and eCommerce to customer experience.

With real-time call attribution and intelligence, you’ll be able to make smarter decisions about your marketing campaigns.

You can also use the software to automate marketing processes, such as customer segmentation using specific demographics and lead nurturing.

Additionally, you can get a complete view of your customer’s journey with the ability to track both inbound and outbound calls.

Key Features:

  • Get 1:1 attribution for every call and know exactly which marketing channels drive results.
  • Automate marketing processes, such as customer segmentation and lead nurturing.
  • Media optimization allows you to track both inbound and outbound calls.
  • Automated quality assurance to ensure every call is of the highest quality.
  • A lost sales recovery system will enable you to win back customers who didn’t convert.


dialogtech demo

  • Pro: For those that want to use AI intelligence to automate their marketing
  • Enterprise: For companies that want to make the most out of their analytics and features
  • Elite: For taking both online and offline experiences and tying them together

When it comes to the actual pricing, you’ll have to speak to their sales team for more information.


Best For Online And Offline Tracking.

callsource homepage

CallSource offers a 99.999% server uptime, so you can be sure your calls are being tracked at every moment.

With various tiers offered, you can pick the package that best suits your needs – from a single number to enterprise-level call tracking.

You can also tie your call marketing with SEO to create a holistic marketing strategy.

With features that help with A/B testing and call recording, you can be sure you’re getting the most out of your call data.

Finally, Dynamic Number Insertion (DNI) also uses call tracking numbers to identify the source of a lead – whether it came from an online or offline source.

Key Features:

  • Increase your ROI by understanding which marketing efforts are working.
  • A/B Testing to see what’s working and what isn’t.
  • Dynamic Number Insertion (DNI) to identify the source of a lead.
  • Manage opportunities and sales cycles with their opportunity dashboard.
  • Automatically capture leads as visitors browse your website or other marketing channels.


callsource demo

Schedule a demo to learn more about their pricing plans and the features CallSource offers.

7. ActiveDemand.

Best For Getting Started Fast.

activedemand homepage

ActiveDemand allows businesses to track not just phone calls – but also helps with getting the phone ringing in the first place.

By tracking which webpage, campaign, ad, or even keyword is driving the phone call, you can better understand how to allocate your marketing budget.

You can also use their software to track other customer engagement channels, such as chat and email.

In addition, you can even connect to social channels and get a complete view of the customer journey.

The ability to get started in less than a minute is one of ActiveDemand’s key selling points.

Key Features:

  • Custom KPIs show you how your marketing efforts are performing.
  • Run scheduled reports to get insights into how your marketing is performing.
  • Create a complete view of the customer journey over various channels.
  • Integrate with various channels, including Google Ads PPC, Analytics, Sheets, and Facebook Ads, to get a complete understanding of your marketing efforts’ effectiveness.
  • White-label your ActiveDemand account to make it your own.


 activedemand pricing

With call tracking offered for free, there are various options available:

  • Call Tracking: Free
  • Email Marketer: $15 per month
  • Small Business Marketer: $69 per month
  • Corporate Marketer: $199 per month

Other call tracking software apps not mentioned in this guide include Convirza, Marchex, Ringba, Whatconverts, Salesforce, and Phonexa.

What Are Call Tracking Software Software Apps?

Call tracking software apps help businesses track and analyze phone calls.

By monitoring key data points such as duration, caller ID, location, and keywords used, companies can better understand which marketing efforts are driving results.

Call tracking can also automate marketing processes, such as customer segmentation and lead nurturing.

Not only will call tracking help you better understand your customer’s journey, but it can also improve your marketing ROI.

By understanding which channels drive the most phone calls, businesses can allocate their marketing budget more effectively.

The Impact Of Call Tracking On Roi

The benefit that tracking software providers give business owners comes in hard data. Owners can see how much revenue each marketing dollar brings in and where it is coming from.

ROI (return on investment) is always a concern for business owners, and rightly so.

Using these apps, one can put an ROI number on leads generated from different sources by using call tracking software.

This gives the owners a better understanding of which lead sources are most profitable to invest more money into their marketing.

In addition, one feature that many call tracking software can offer is keyword tracking.

This gives companies the tracking capabilities to see which ads are being clicked on and which ones result in phone calls.

This level of detail allows for more precise optimization and a higher ROI.

Call Tracking Integrations

Sales and marketing teams can use call tracking software to integrate with Google Analytics and Ads (amongst other channels).

This allows businesses to see which keywords are driving phone calls and which campaigns result in the most conversions.

In addition, the ability to integrate with SEO tools, social media channels, and other call tracking platforms gives businesses a holistic view of their customer’s journey.

This helps paint a more accurate picture of what is working and what needs to be improved upon.

Various call analytics can also come from online and offline campaigns, giving the business owner a fuller understanding of an effective customer retention process.

Features Of A Great Call Tracking Software

The following features are what I believe make up an excellent call tracking software.

Automated Interactive Voicemail Response

One of the essential features of an excellent call tracking software is an automated interactive voice response.

This allows callers to be automatically directed to the right person or department, which saves time and frustration on both ends.

This feature also allows businesses to manage their resources better, as calls can be automatically routed to the appropriate team member based on their availability.

Intelligent Call Routing

Another essential feature of excellent call tracking software is intelligent call routing.

This allows businesses to better manage incoming calls by directing them to the most appropriate team member or department.

Intelligent call routing can also help businesses handle customer service inquiries more efficiently.

Toll-Free Numbers

An excellent call tracking software should offer toll-free numbers as one of its features.

This gives businesses a professional image and helps to ensure that their customers are not charged for the call.

In addition, toll-free numbers can help businesses track where their calls are coming from.

Some companies also offer international toll-free numbers, which can help businesses track calls from all over the world.

Conversation Intelligence

Conversation intelligence is a feature that helps businesses understand the entire conversation that took place during a phone call.

This feature can help understand customer sentiment and identify potential leads.

Keyword Level Call Tracking

Keyword level call tracking is a feature that allows businesses to track the number of phone calls generated from a specific keyword and the duration of each call.

This feature can help businesses better understand which keywords are most effective in driving conversions.

Record Calls

Recording calls is another essential feature of excellent call tracking software.

This allows businesses to review calls to understand customer sentiment better and identify potential leads.

Moreover, businesses can use call recordings for training and quality assurance purposes.

Integration With Third-Party Call Tracking Tools

If you run Google ads, you know that conversion tracking is a massive part of the process.

By integrating phone call tracking software with Google AdWords, businesses can see which ads drive phone calls and how many of those calls convert into sales.

In addition, integration with other third-party software and tools can give businesses a more holistic view of their customer’s journey.

This helps paint a more accurate picture of what is working and what needs improvement.

Form Tracking

Form tracking is a feature that allows businesses to track the number of phone calls generated from online forms.

This can be helpful in understanding which forms are most effective in driving conversions.

Call Tracking Software Apps – FAQ

How Important Is Having An Intuitive Interface In Call Tracking Software?

An intuitive interface is important for any software, but it is vital for call tracking software.

This type of software is used to manage a large volume of calls, so the interface must be easy to use and navigate.

What Does IVR Mean?

IVR stands for “interactive voice response.” It is a feature that allows businesses to interact with their customers through voice prompts.

This can help handle customer service inquiries.

How Can You Track Conversion Rates Using Call Tracking?

One can track conversion rates by measuring the number of phone calls that result in a sale.

Businesses need to set up conversion tracking in their call tracking software to do this.

How Do You Build A Customer Relationship Over The Phone?

Building a customer relationship over the phone can be done by providing excellent customer service.

This means taking the time to understand the customer’s needs and addressing them promptly.

In addition, businesses should follow up with customers after they have purchased to ensure they are satisfied with the product or service.

Wrap Up.

The right tracking software helps call centers and customer service improve productivity and performance.

With tracking software features constantly evolving, be sure to keep an eye out for new features that may be of use to you and your business.

To recap, the best call tracking software app right now are:

  • CallAction: Best Overall For Call Tracking.
  • CallRail: Best For Call Tracking Simplicity.
  • Hubspot Call Tracking: Best For Free Call Tracking.

Have you ever used call tracking software?

What other features would you like to see in a call tracking software?

Let me know in the comments below.

Further reading on AdamEnfroy.com: Want to learn more about the best business tools for your company or organization?

Check out my post on the best accounting software right now that can help you keep your finances in check.

Or, if you’re looking for some new marketing tools to help you grow your business, then be sure to check out my post on the best marketing automation software right now.

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