10 Best Survey Software of 2020 (Free & Paid Online Tools)
Online survey software has come a long way since its initial release in the late 1990s.
And today, the need to better understand your customers and website visitors is more important than ever before.
So what can you use survey software for?
- Receiving product feedback
- Performing market research
- Sending a questionnaire to come up with new content ideas
- Surveying customers to come up with SaaS product updates
- Sending employee satisfaction surveys
The list goes on and on.
The question then becomes, which online survey software should you use?
As there are dozens of popular options to choose from, I want to help make your decision easier.
I tested, ranked, and reviewed the best survey software based on features, ease of use, analysis tools, the depth of survey data, customer support, pricing, and more.
Let’s get started.
Here are my top picks for the best survey software.
Best Overall Online Survey Software ($28 per month).
SurveyMonkey is one of the most popular survey tools in the world. It’s an easy-to-use tool that makes survey design and data collection a breeze.
It gives you the flexibility to ask up to 15 different types of questions, including open comments, interactive sliders, and multiple-choice questions. You can also include questions written by experts in your surveys to make them more effective.
It also offers over 230 templates for different survey types.
Some of them include:
- Customer satisfaction survey.
- Healthcare surveys.
- Market research surveys.
- Employees surveys.
- And more.
The templates are suitable for beginners. You can also customize its design, colors, fonts, etc., to align with your brand.
The flexible sharing options also come in handy. The formats in which you can export your data include CSV, XLS, PDF, PPT, and SPSS. You can show off your results in the form of charts and graphs.
Here’s how SurveyMonkey works:
- First, you create surveys and polls for your target audience.
- Share the survey and gather feedback via social media, mobile links, email, and more.
- Analyze the feedback using numerous analytical features.
- Integrate the result with any third-party business app you want.
- Make better decisions for your business based on the result.
- Pre-Built Questions – It offers a large pool of questions for your surveys. Its AI engine also offers suitable questions based on your content and brand.
- Data Reporting Tools – Analyze the results with graphical charts and in-depth reports. You can also study the data of respondents who answered more than one question. It also changes the display of data reports to suit your needs.
- Extensive Support – SurveyMonkey’s support is helpful and responsive. You can contact them 24/7 on email, and they normally get in touch with customers in under an hour.
- Easily export raw data in a CSV or Excel file.
- Its preview functionality gives you an overview of the final version of the survey form.
- It also scores your survey form to estimate their success.
- You can also send surveys to your customers through SMS.
- The templates are mobile-responsive.
- Its logic tool redirects users to different web-pages based on their answers.
SurveyMonkey offers seven pricing plans for both individuals and teams.
- Basic: Free forever
- Standard: $37 per month billed annually
- Advantage: $32 per month billed annually
- Premier: $99 per month billed annually
- Team Advantage: $28 per month billed annually
- Team Premier: $89 per month billed annually
- Team Enterprise: Custom Plan
An enterprise plan enables you to take multilingual surveys and apply advanced survey logic.
User-friendly CX, EX, Online Survey and Quiz Platform ($25 per month).
SoGoSurvey is a great option for enterprises looking for an affordable survey tool with powerful data analytics.
SoGoSurvey offers ‘survey banks’ with plenty of template options and built-in question models. This lets you design a survey form very easily. After survey designing, it lets you distribute and share your surveys across multiple platforms. Finally, review and share the results using live reports.
The good thing is that you get survey templates for every market, including customer retention surveys, event surveys, feedback forms, and more.
You can also automate your feedback process by connecting its API to your CRM system. What’s more, the NLP feature (Natural Language Processing) automatically analyzes text responses and serves customers more efficiently.
What’s more, its data analytics tool measures the response sentiment of users to understand user behavior easily. You can also use its Net Promoter Score (NPS) to manipulate your questions to extract precise feedback.
- Real-Time Analytics – Right after you publish your survey – it starts reflecting the user data on its dashboard to help you stay responsive.
- Extensive CRM Integration – It offers powerful integration with popular CRM tools, including Zapier, Salesforce, Basecamp, and Slack.
- Distribution Options – You can broadcast your survey globally with several options, including embedded forms, social media invites, and email invitations.
- Instantly share real-time report links with team members.
- Export data reports to PowerPoint, Excel, or Word easily.
- Ensure absolute anonymity to receive honest feedback.
- Its multi-language capability helps you reach multiple communities.
- Add audio or video to your survey to make it more engaging.
- Redirect your survey automatically to preferred URLs.
SoGoSurvey offers four pricing plans:
- Plus plan: $25 per month
- Pro plan: $66 per month
- Premium plan: $99 per month
- Enterprise: Custom plan tailored for your business
Apart from the paid plans, you also get a freemium plan for basic features. The Premium plan option offers the ‘AutoSave’ option to review incomplete surveys.
3. Survey Anyplace.
Great interactive questionnaires for surveys, quizzes, and assessments ($33 per month).
Survey Anyplace creates questionnaires and also provides valuable insights to your audience. You also have numerous text choices and options to ask open-ended questions.
Apart from that, you can ask several types of questions, including image choices, ranking, and rating questions. To improve the engagement quotient, you can also include quiz timer, final score, and leaderboard.
Survey Anyplace uses three simple steps to create winning surveys:
- Make it – Use pre-designed templates and customize them by adding images, videos, and animations. Moreover, incorporate your brand elements like logo, colors, and more.
- Get it out there – Share your mobile-responsive surveys on all types of devices. You can also embed them in your social media platforms, email campaigns, and web app.
- Learn from it – Analyze the results graphically using texts, charts, and graphics. Provide valuable responses to your audience, as well.
You can also integrate the survey with Facebook, Webhooks, Zapier, and Google Analytics for powerful reporting.
- Pre-designed templates – It offers a bank of 20 stunning, pre-designed templates to take a survey instantly. You can also preview them to check the final draft of the form.
- Personal Branding – You can add your brand’s logo, colors, and other background details. It also offers 40 attractive backgrounds and an option to embed social media share buttons in your survey.
- Interactive Quiz – Its Quiz-focused feature offers pre-written question pools and quiz timer to validate answers and reflect the final score.
- Scratch-offs and discount coupons make your survey more fun and engaging.
- Its tabbed editor is easy to navigate.
- You can create a full white label survey.
- Create a restricted enterprise role to keep all the stakeholders accountable.
- Easily change and edit question types through a dropdown menu.
- Save your original design templates for future use.
It offers four paid plans:
- Essential – $33 per month
- Professional – $ 50 per month
- Enterprise – On request
- ReportR – On request
There’s also a 7-day free trial. The custom Enterprise plan also provides a full white label option on special request.
Best enterprise customer feedback software ($800 per month).
HubSpot’s Customer Service Software collects qualitative and quantitative customer feedback. It increases your outreach by delivering surveys through emails and by embedding on your website.
HubSpot will also let you choose the right survey tool for more visibility and better engagement.
You also get plenty of options to enhance your survey experience, such as:
- Net Promoter Score (NPS) to measure customer loyalty.
- Customer Effort Score (CES) to review whether your customers are receiving proper customer support.
- Customer satisfaction (CSAT) to gauge how satisfied your customers are.
It also offers a user-friendly dashboard where you can track customer responses under a single umbrella.
HubSpot also lets you spot opportunities to improve customer engagement and review your customers’ happiness compared to other industry leaders.
- Clone Your Surveys – You can clone an existing survey with all its features and content. It also allows you to edit the content as you want.
- Web Position – You can easily slide your survey box position on the web page and check out the preview.
- Email Delivery – Select the survey language from a dropdown, name the form, and subject line to send surveys via emails.
- Upload images of your choice to enhance the theme of your survey.
- Select custom colors for the web page to meet your branding guidelines.
- Ask follow-up questions based on the responses submitted by users.
- You can also customize ‘Thank You’ responses based on the feedback.
- Add multiple pages or URLs in your surveys.
The Survey feature comes with HubSpot CRM.
- Professional Plan: $800 per month
- Enterprise Plan: $3200 per month
Powerful survey software for questionnaires to specific research projects ($1,500 per year).
Qualtrics is an excellent option if you are looking for custom solutions to survey customers, employees, and brands. Its drag and drop survey builder lets you create highly customized and intuitive survey forms. It provides over 50 built-in templates to create stunning surveys easily.
Next, get answers and insights from your customers wherever they are. For instance, you can share your survey link via emails, text messages (SMS), and more.
After receiving the results, you get insights and options to create market segments.
What’s more, you can bring all the feedback on one platform by breaking down silos and building a bird’s eye view of the customer journey. You can also improve the quality of insights through high engagement rates and by asking just enough questions.
To help you keep your data secure, it offers enterprise-grade security, monitoring, privacy, and data access controls.
- Extensive Integration – It enables you to send or receive your data without any coding. It also offers 16 system-level integrations with tools like Tableau, Jira, Pendo, and others.
- 360-Degree Feedback – Automate multi-rater reviews for simpler and faster feedback. It also delivers reports to employees while protecting the anonymity of raters with built-in confidentiality tools.
- Net Promoter Score (NPS) – Easily identify unsatisfied customers and segment them based on their loyalty. You can also monitor enhancements in products and services to improve your NPS.
- Act on real-time visitor insights to optimize the customer experience.
- Trigger relevant communications with advanced targeting and intelligent segmentation.
- Gauge the impact of your new decisions on organizational KPIs and employee productivity.
- Deliver surveys via mobile devices, websites, apps, chatbots, and more.
- It provides tools for predictive intelligence and powerful statistical analysis.
Qualtrics pricing plans are only available on request. However, online reviews suggest that the prices start from $1500 per year. It also offers a free plan that you can use for an unlimited period.
Excellent customer feedback solution (Pricing on-request).
GetFeedback helps you offer great customer experiences (CX) by taking real-time feedback. It provides an easy-to-use drag-and-drop editor to build engaging surveys and send them to your customers to receive feedback.
The good news is that it takes feedback after every customer interaction in the customer journey – from sales to service.
You can also integrate your GetFeedback dashboard with Salesforce.
This helps you:
- Automate survey distribution
- Assign follow-up tasks
- And provide insights to your team
All these functions let you follow up with upset customers and boost brand loyalty. It’s a flexible tool that easily adapts with any platform.
Some common types of survey templates offered by GetFeedback include:
- Customer satisfaction surveys
- Net promoter score surveys
- Event & conference surveys
- Marketing & product surveys
- Employee engagement surveys
- Free Templates – It offers 15 free templates to help you create stunning surveys within a few minutes.
- Omnichannel Distribution – It shares customer-friendly surveys at every touchpoint and gets customer feedback.
- SMS Survey – Engage with customers on the go with SMS surveys. Asks questions one by one without any hassle.
- Embed branded surveys in your live chat conversation to take customer feedback in real-time.
- Easily get feedback by embedding survey questions in an emailer.
- It offers detailed guides to implement its features.
- It provides detailed analytics to help you gauge feedback and spot trends.
- Build intuitive and engaging dashboards to track your key performance metrics.
- Filter your reports based on region, users, and products.
It offers two pricing plans:
- Corporate Plan – For brands to improve customer experience.
- Salesforce Plan – For superior customer experience with Salesforce.
The details of pricing plans are available on a request basis only. You also get a 14-day free trial.
7. Zoho Survey.
A nice tool for users who want to monitor surveys on a mobile app ($20 per month).
Zoho Survey allows you to create intuitive surveys in minutes and reach audiences on every device platform. It also offers results in real-time in a graph-based format for easy understanding.
You get 250 expertly made templates to create your perfect survey.
Some categories include:
- Customer satisfaction surveys
- Marketing surveys
- Human resource surveys
- Education surveys
- Healthcare surveys
- Event surveys
- And many more
It also offers over 25 question types to create unique questionnaires and multilingual surveys. Reaching your audience is also pretty easy through web links, email campaigns, custom domain links, and more.
Next, collect survey results and embed them on your websites and emails. Finally, you can analyze reports and make smart decisions.
Zoho Survey offers numerous types of smart reports, including real-time reports, filtered responses, custom reports, cross-tab reports, etc.
Moreover, it keeps your surveys secure with SSL certification, password protection, multiple-response prevention, and CAPTCHA.
- Auto Emails – Automatically trigger emails depending upon user responses. You can also set the responses on which the emails would trigger.
- Powerful Reporting – Create visual and customizable reports for actionable insights. For an even deeper understanding, it offers integration with Google Sheets.
- Buy Response – If you don’t have an audience, Zoho will take care of that. Just choose the demographics, and it will collect the responses on your behalf.
- Collaborate with other users in real-time to get help in creating surveys.
- All the surveys are compatible with mobile devices.
- Send surveys via web links, emails, QA codes, custom domains, and email campaigns.
- You can also collect responses offline.
- Upload your own logo, customized end page, white labeling to create unique surveys.
- It offers over 200 templates in multiple languages.
Zoho offers four pricing plans:
- Free: $0 per month
- Plus: $20 per month
- Pro: $25 per month
- Enterprise: $60 per month
You also get a 7-day free trial of the Enterprise plan.
A great tool to create omnichannel satisfaction surveys ($39 per month).
Nicereply gets real-time customer feedback using branded one-click surveys. You can customize them and additional questions to the in-built stunning templates.
Furthermore, evaluate surveys based on the ‘Customer Effort Score’ to identify why and where customers are having difficulty with your products or services. Use its Net Promoter Score to find out your loyal customers and grow more users around them.
After you collect the results, monitor the causes of bad responses, and improve the issues.
Here’s how Nicereply assists you to improve customer experience:
- It makes sure that you never miss a bad rating and reply on time.
- Set automated responses to negative customer feedback.
- It helps you take proper actions to retain existing customers.
It offers loads of themes and colors to match with your logo and branding. You can use all the customization features without any coding knowledge.
- Smart Insights – Its dashboard offers a hawk-eye view of the team’s performance using NPS ratings, charts, and trends.
- Sharing Surveys – Keep all things in control. Share your survey with specific users at a specific time to gather authentic responses.
- Automatically Triggered Surveys – Trigger automatic surveys after every customer interaction, including support chat or purchase.
- Embed survey in your email signature or your official website.
- Customize surveys with themes, colors, and logos of your choice.
- It offers integration with Pipedrive, Salesforce, Zendesk, LiveAgent, Aircall, and more.
- Leverage NPS to measure customer loyalty.
- Increases the survey response rate by up to 200 percent.
- It helps minimize sending emails and maximize responses.
Nicereply offers four pricing plans:
- Mini plan: $39 per month when billed annually
- Start plan: $79 per month when billed annually
- Grow plan: $159 per month when billed annually
- Business plan: $239 per month when billed annually
You also get a 14-days free trial and a free live demo. Annual billing helps you save 20%. If you need more than 2500 responses, you can contact the sales team for a custom pricing model.
9. Pulse Insights.
Suitable for gathering customer feedback and uncovering essential insights for businesses (On request pricing).
Pulse Insights gets to the heart of your customer experience by asking contextual questions in surveys.
You can also customize your survey form, so it looks and feels valuable. It also offers a host of customization options, including themes, colors, and logos, to meet your branding guidelines.
It also promises to help you ramp up the response rate by up to 10 percent. You can also share your survey forms across every enterprise channel. What’s more, it integrates your surveys with other web analytics tools, including A/B testing, and CRM.
Pure Insights has three core solutions:
- With 360 degree insights, you get analytics data at a 10 to 20 times faster pace than other legacy tools.
- Guide customers to take the best action after you receive their feedback.
- Personalize every customer interaction by gathering individual preferences.
- Engage – Guide your customers based on the collected feedback to offer a more personalized customer experience.
- Progressive Profiling – Capture interaction at large scale and personalize customer interaction based on different metrics.
- Integrate Feedback – Easily integrate survey forms across different touchpoints and platforms.
- Customize your forms through pre-built themes and colors.
- Surveys are compatible with devices of all screen sizes.
- Embed surveys in email campaigns and other platforms.
- Send responses based on the feedback received by the customer.
Its pricing plans are available on request.
10. Google Forms.
Free survey software for personal use and large enterprises (Free).
Google is one of the most popular names for a free survey form. Its drag and drop user interface lets you create surveys within minutes. On top of that, you can customize its pre-built templates to design forms to align with your requirements.
You also get access to real-time charts and information based on user responses.
You can also connect the collected data to other Google products. At the same time, your respondents can also upload a file as a response to your survey.
On top of that, it offers a variety of different types of questions, including multiple voice, short answers, and dropdown.
- Extensive Collaboration – Collaboration is one of the strongest features of Google Forms. You can easily share edit access to any user in the world.
- Data Analysis – You can use sheets to create data visualization and pivot tables to make sense of heaps of data.
- Simple User Interface – It offers an easy-to-use user interface. Even a beginner can create forms for the survey easily.
- Anyone can use Google Forms with a Gmail account.
- It offers over 12 themes to help you customize the format of survey forms.
- It also allows you to create a customized ‘Thank you’ page with a short message.
- It offers 24/7 support through email and a live chat option.
- All the changes get saved on Google drive automatically.
- You can also copy and paste existing questions to create surveys quickly.
Google forms are free for use.
Traditionally, organizations used surveys to capture public opinion by analyzing the respondents’ answers to a specific set of questions.
Survey tools are applications that enable the collection of feedback from a targeted sample or population via a computer. This software helps researchers, businesses, and freelancers conceptualize, design, and analyze surveys.
Most of the survey tools also offer drag-and-drop tools to design survey forms easily. Their automated functionalities also make the entire process streamlined and easy to track & analyze.
Every business or individual has different aims when it comes to surveys. For example, an ecommerce company may want to survey their recent purchasers about a particular product.
A blogger may want to survey their email list to come up with ideas for future blog posts or an online course. Or a SaaS company could survey their users to better understand which product updates to release.
However, no matter the type of survey, there are a few features that are essential to any survey software. Here are some of them.
A good survey software must allow users to analyze the collected data and draw actionable insights. For example, SurveyMonkey allows you to perform sentiment analysis, word clouds, tagging. It also provides all other regular data analysis features.
While taking surveys, respondents feel the most at ease when they can answer in their own language. It can also enhance the accuracy levels. For example, SurveyAnyplace provides a wide range of language options.
The survey software that allows third-party integrations is especially useful in cases when businesses deal with multiple domains. For example, Nicereply offers integrations with Zendesk, LiveAgent, Pipedrive, Freshdesk, Mailchimp, and other business tools.
Surveys can often fall prey to various kinds of biases. For the most accurate results, you have to ensure that biases in answers get minimized. For instance, Qualtrics lets you do that by randomly displaying all questions, hiding some questions, and locking some in particular positions.
Automation helps you spend less time in creating questions, designing, and distributing the surveys. You can spend the bulk of the time analyzing the responses and scoring them. The automation from Zoho Survey is a good example.
Most of the online survey tools have standard features and work similarly.
Let’s demonstrate how to create a survey form with SurveyMonkey:
First, create an account on the site and click on the ‘Create survey’ option at the top right side of the page.
You are provided three options to create your survey:
- Build it for me – SurveyMonkey will create a survey form for you based on your goals.
- Start from template – Pick a ready-to-use survey and customize it to create your final survey form.
- Start from scratch – Build your survey yourself or copy and paste an existing survey you created previously.
If you select the ‘Start from template’ option, you get to choose from a wide range of templates on display.
You can also type your requirements on the text editor provided to get more accurate results and click on the ‘Use this template’ option.
In the next step, you can name your survey and choose the category for your survey.
After selecting the category, you can create a variety of questions.
Here are some examples:
You can also customize and personalize the survey form to align with your brand. You can add your choice of colors, fonts, and company logos.
After that, you can preview the entire survey before sending it to the target audience. It helps you understand how the survey looks on various devices like laptops, tablets, and mobile devices.
Next, choose from a wide range of options to send the survey. Finally, wait for the responses to perform the next set of activities like gathering data, analyzing customer responses, responding, and more.
That’s my list of the best survey software to try this year. Each of the survey tools come with some standard features and some unique characteristics. However, you need to review your business needs to decide which survey software is the best for you.
For example, if you’re looking for a free tool with basic features, you might want to use Google Forms. It offers powerful security and collaboration.
On the other hand, SurveyMonkey is one of the best choices for a paid tool to meet small business and enterprise-level needs. If your business plan is to buy a CRM subscription, you can consider HubSpot since it comes with a powerful embedded survey tool.
Read up on the unique features, analytics, data security, and customization options before purchasing your survey software.
Which survey software are you planning to use? Let me know in the comments below.