The Ultimate List of Branding Statistics for 2023
Branding a company over the long term can be difficult, as creating a successful branding campaign takes time, effort, and money.
While personal branding and corporate branding may have different goals, they share a few key objectives.
These objectives could include creating awareness, differentiating from competitors, building customer loyalty, and establishing trust and credibility.
To ensure your brand is on the right track and following the golden rules that govern branding, I’ve compiled a list of essential branding statistics that currently hold true.
Understanding these statistics can help you create a more effective branding strategy and stay ahead of the competition.
Let’s get right into it.
People And Branding
1. Almost Half The People That Have A Bad Experience Online Will Share It With Others.
(KISSmetrics via Neil Patel)
As many as 44% will tell friends and family about a bad experience, which means that your brand can be damaged in an instant if you’re not careful.
Taking the time to deal with negative reviews and feedback is essential to protecting your brand.
It’s also essential that you take a proactive approach to customer service and try to resolve issues before they have a chance to escalate.
2. Most Users Give A Maximum Of 10 Seconds Before Leaving A Website
(KISSmetrics via Neil Patel)
This might seem like a short amount of time, but relatively speaking, it’s pretty long compared to the average attention span.
However, it’s also an excellent opportunity to excel in this area.
To keep your visitors engaged, you need to grab their attention and hold it for the duration of their visit to your site.
There are a few ways to do this, such as using compelling visuals, keeping your content concise and easy to read, and using solid calls to action.
In addition, ensuring that your site loads quickly is essential, as no one wants to wait around for a page to load.
Image Credit: Financesonline.com
3. On Average, 4 Is The Maximum Number Of Brands People Follow On Social Media
With people getting more and more content thrown their way, it’s no surprise they are becoming more selective about the brands they follow.
You need to make sure your branding is solid and differentiated to stand out from the competition.
You need to know who your target audience is and what appeals to them so you can speak their language.
You also need to create content that is high quality and relevant to your target audience.
This also applies to employer branding statistics, where you need to make sure your company is attractive to potential employees – more on this later.
4. Less Than 20% Of Surveyed Customers Say That A Brand Name Change Is Perceived Positively
When a brand name is solidified in a customer’s mind, it can be challenging to introduce a new one in its place.
Most customers perceive brand name changes as unfavorable.
This is because they are familiar with the old name and may not be able to connect the new name with the brand they know and love.
If you’re considering changing your brand name, carefully weigh the pros and cons.
You also need to make sure that you communicate the change to your customers clearly and effectively.
5. The Time A Brand Has To Make An Impression Is Around .05 Milliseconds
The amount of time you have to make an impression on a potential customer is concise.
In fact, it’s just a fraction of a second.
You need to make sure your branding is immediately recognizable and memorable.
You also need to ensure that this is not just done once and then forgotten about.
Instead, you need to create a consistent branding strategy applied across all touchpoints over time.
6. Building A Recognizable Brand Takes Time, With At Least Seven Impressions Needed To Get Awareness Going.
Seven seems to be the minimum number of impressions needed for a person to start recognizing a brand.
If you want to create a recognizable brand, you’ll need to get your name and logo in front of people at least seven times.
Moreover, if you want to build an instantly recognizable brand, you’ll need to put in effort and time over the long term consistently.
7. Almost 9 In 10 Marketers Use Use Facebook As A Branding Tool
Facebook is one of the most popular social media platforms, and it’s no surprise that marketers are using it to build their brands.
This is likely because Facebook has over 2.9 billion active users, making it an ideal platform for reaching a large audience.
Being aware of your target audience is essential for social media marketing.
This also means creating content that appeals to them and meeting them on their most used and active platforms.
Your Website And Branding
8. People’s User Experience On Your Site Is Vital When Selling Online.
(Amazon Web Services)
Almost 30% of visitors abandon checkout because of complex processes, and 35% leave when asked to create an account to purchase a product.
Looking at these two stats, it’s easy to see that making the purchase process on your website simple and streamlined is key to keeping customers on track – and preventing them from abandoning the whole purchase process altogether.
When purchasing, creating an account has its benefits, but it should also be optional.
Many people are turned off by having to create yet another account with yet another password to remember.
If you’re going down this route, there should be a real reason for customers to do so.
9. Logo Design Is Still Relatively Expensive, With As Many As 70% Of Businesses Paying Up To $500 For A Logo
While some businesses may only spend a few hundred dollars on logo design, others can spend thousands to get the job done.
When it comes to higher-end logos, almost 20% of surveyed businesses report that they paid up to $1000 when having a logo created.
This shows that branding is still a significant investment for businesses, large and small.
10. The Process Of Registering A Logo Can Take Up To 10 Months
After spending hundreds or thousands of dollars on designing a logo, businesses don’t want to risk someone copying their logo design.
Registering a logo can take up to 10 months, so starting this process as soon as possible is crucial for business owners.
11. Small Businesses That Have A Blog Report An Increase Of 126% In Lead Generation.
(Content Marketing Institute)
Knowing how to build a blog that provides value and adds people to your customer list is essential for small businesses.
Not only does it help you generate leads, but it also helps you build relationships with your customers and create loyalty over time.
When it comes to blogging, quality and quantity are both necessary for content, especially if the business wants to increase the number of leads.
12. Being Able To Connect With Customers Leads To An Increase Of 300% In Customer Lifetime Value
(Motista via PR Newswire)
Having customers know, like, and trust your business is crucial for success.
When customers feel they have a connection with a business, they’re more likely to stay loyal and spend more money over their lifetime.
This also shows that brand managers need to go the extra mile to create a strong branding strategy.
Image Credit: Startupbonsai.com
13. As Many As 86% Of Consumers Say That Brand Authenticity Is Key
Authenticity is another significant factor when it comes to branding.
Consumers want to feel like they’re dealing with an honest company that is upfront with them.
When businesses are authentic, it builds trust between the company and the customer, allowing companies to reach their goals and objectives.
14. A Significant Factor In Making An Online Purchase (80+% Of Cases) Is Brand Trust
Here’s another statistic that supports the idea that trust is an essential part of a business branding success.
In more than 80% of online purchases, customers’ trust in a brand is critical in the decision-making process.
When customers trust a brand, they’re more likely to purchase from them, even if the product isn’t the cheapest one available.
Content And Branding
15. Content Marketing Is Three Times More Effective Than Traditional Marketing Regarding Branding.
As many as 70% of survey respondents say they prefer content over advertisements when getting to know what a business can offer them.
When businesses put out quality content, it’s more likely to be seen and shared by customers.
This helps build trust between the customer and the business and can lead to more sales in the long run, instead of just having advertisements that people are likely to tune out.
16. Ads That Are Part Of The Webpage Are Preferred By Almost 80% Of Survey Respondents.
Further to the previous statistic, an integrated approach to advertising and content is critical.
Rather than as a separate banner ad, ads placed within the content are more likely to be seen and clicked on by customers.
This shows that businesses need to consider how to integrate their branding, advertising, and content strategy to be successful.
17. Branded Content Is Preferred Over Display Ads – At A Ratio Of More Than 1:20.
Having great content that contains brand links is more important than ever.
As customers are bombarded with ads, they’re more likely to go with a brand they trust – and content is a great way to build that trust.
Branded content is typically more affordable and provides a better ROI than display advertising, making it more attractive for small businesses.
What Is Brand Awareness?
Brand awareness is the level of customer recognition of a brand.
It’s often measured by how many people can correctly identify a brand when shown its logo or told its name.
Brand awareness is essential because it’s the first step in the customer decision-making process.
When it comes to the customer experience, the first impression counts.
As business owners, having a great brand is not just about creating and selling new products.
It’s also about the brand colors, brand guidelines, and brand message.
These factors all come into play when a customer sees a product for the first time.
If they don’t like what they see, they won’t buy from the company in question.
Building an emotional connection with loyal customers helps their purchasing decisions and ensures that the digital marketing efforts are successful.
In a nutshell, creating a solid brand identity is essential for any business that wants to succeed.
Brand Awareness For Job Seekers
Having a brand that screams trustworthiness is not just for customers.
When it comes to recruiters, job seekers also take notice of a company’s branding.
Brand awareness is one of the top factors that job seekers consider when applying for a job.
This is because a company’s branding can say a lot about the work culture and the type of employees that it attracts.
Various initiatives can help with the brand presentation and how it’s perceived amongst other top brands.
Keys To Long-Term Brand Recognition
The following are the key ways to achieve long-term brand recognition.
1. Establish A Clear Brand Identity
Building brand loyalty requires a strong foundation.
If customers can’t tell your business apart from the competition, they’re not likely to become loyal fans.
A clear brand identity gives customers various touchpoints to remember and recognize your business with.
2. Create A Strong Logo And Branding Elements
Your logo is one of the most critical aspects of your brand identity—it’s often the first thing customers will notice about your business.
Make sure your logo is simple, memorable, and easy to recognize.
In addition to a great logo, other vital branding elements can help set your business apart, such as a tagline, color scheme, or typeface.
Brand consistency is also essential for recognition.
Use the same typefaces and overall design to drive home your brand identity across all of your marketing materials.
3. Get Involved In Your Community
Being active in your community is a great way to build brand awareness and loyalty.
Customers are more likely to support businesses that give back to their community.
There are many ways to get involved, such as volunteering, sponsoring local events, or donating to charity.
Brand managers responsible for long-term brand recognition should plan to get involved in their community as this is a great way to build awareness and loyalty among customers.
4. Develop A Unique Selling Proposition (Usp) And Brand Values
A unique selling proposition is a vital part of your branding strategy.
It’s what makes your business stand out from the competition.
What do you offer that they don’t?
Why should customers choose you instead of your competitors?
Your USP doesn’t have to be something revolutionary—it just needs to be different from what your competitors are offering.
Think about what makes your business unique and focus on communicating that to your customers.
Also, consider the values your business represents.
Customers want to know that they’re doing business with a company that shares their values.
If you can communicate your brand values effectively, you’re more likely to build customer loyalty.
5. Create Exciting And Engaging Content
When creating content, it’s essential to keep your brand identity in mind.
Your content should be exciting and engaging while reflecting your brand voice and values.
Consistency is vital—if customers can’t tell that your content is from your business, they won’t be able to recognize your brand.
To this extent, social media branding statistics suggest that visual content is more engaging than text-based content.
Make sure you use images, videos, and other visual elements to capture your audience’s attention.
6. Stay Up To Date With Current Trends
Consumers expect brands to be current and relevant.
If you want to maintain a strong brand identity, you need to stay up to date with current trends.
This doesn’t mean you have to drastically change your brand every time a new trend comes along, but you should be aware of what’s going on in your industry and how it might impact your business.
7. Make Sure Your Website Is Optimized For Seo
Your website is a crucial part of your branding strategy—it’s often the first place customers will go to learn more about your business.
Use the right SEO tools to ensure your website is optimized for getting excellent search engine rankings and ensure potential customers can find you easily.
8. Use Social Media To Connect With Customers And Followers
Social media is a great way to communicate with your customers and followers. It’s also a great way to build brand awareness and loyalty.
Make sure you use social media marketing to share your content, interact with your followers, and build relationships with potential customers.
Your brand image goes hand in hand with how you present yourself on social media, so it is essential always to be aware of your brand’s image.
Image Credit: Venngage.com
9. Implement A Targeted Marketing Strategy
Existing customers that are well taken care of are more likely to purchase from you in the future, so it’s essential to focus on retaining them.
Branding can help with customer retention by creating loyalty and customer recognition.
On the other hand, targeted marketing is also a great way to reach new potential customers who are likely interested in your product or service.
Various brand awareness statistics indicate that you can use demographic data, such as age, location, and interests, to target your marketing efforts towards those more likely to invest in your business.
10. Monitor Your Brand’s Reputation
Your branding efforts will be for nothing if your brand has a bad reputation.
It’s essential to regularly monitor your brand’s reputation and address any negative feedback quickly.
Social listening helps with brand-name reputation management as it allows you to see what people are saying about your brand and address any negative feedback.
11. Invest In Professional Branding Services
Sometimes, it’s helpful to enlist the help of a professional branding service.
A professional branding service can help you develop a cohesive branding strategy to help your business stand out from the competition.
As mentioned earlier, content branding statistics state that businesses need to have a clear and consistent branding strategy to be successful – and sometimes, some professional input goes a long way.
Brand Statistics – FAQ
What Are Some Examples Of Successful Companies With Great Branding?
Apple, Forbes, Hubspot, Coca-Cola, and Nike are examples of companies with great branding.
What Are Some Common Branding Mistakes?
Some common branding mistakes include failing to define your brand, not being consistent, and not monitoring your brand’s reputation.
How Important Is Branding Amongst Millennials?
Branding is important to millennials as they are more likely to purchase from brands they trust and have a strong connection with.
Older generations are typically more loyal to brands they’ve been customers of for a long time.
Is A Company’s Social Media Accounts Crucial For Branding?
Yes, social media accounts are crucial for branding as they provide a great way to connect with customers and followers.
The above branding stats present a few key things to keep in mind when looking to maintain or improve your brand image and strategy.
From utilizing visual content to staying up to date with trends, there are various actions you can take to ensure that customers will be able to identify your company as a reliable source for the products or services you offer.
Additionally, having a solid brand presence on social media can help build brand awareness and loyalty while also providing an outlet to connect directly with customers.
Further reading on AdamEnfroy.com: Want to create your own business and create a long-term brand strategy that focuses on customer values?
Here are some of the best small business ideas that you can start today.
In addition, if you want the best steps to follow to sell products and services online, here is how you can start an ecommece business.
Finally, check out this list of digital marketing statistics if you’d like to learn more about how to market your business in this digital age.