7 Best Contact Management Software of 2021 (Ranked)
Contact management or the process of tracking customer information, such as phone numbers and email addresses, is helping businesses manage customer relationships.
AI-powered CRM solutions will boost the global business revenue by $1.1 trillion by the end of 2021.
Today, I’ll be highlighting the most popular contact management software programs for you to try out. I’ll be mentioning what these platforms are best for, their features, and payment plans.
Then I’ll move on to discussing CRM software briefly and answering a few related common questions.
Here are the best contact management software tools on the market.
Table of Contents
Pipedrive features a simple, intuitive design to pipeline your sales approach easily with minimal manual effort. It’s easy to use, allowing you to name your pipeline stages as per the staging process, fill it with deals, and then drag and drop them towards “won.”
The contact management software will help you focus on the actions that convert leads into customers. You’ll be able to keep track and schedule calls, emails, and meetings based on priority.
As a powerful sales tool, it also allows you to see measurable results with its easy analytics acting like a sales management tool. It compares customized metrics for your business and measures the performance of the company against set goals.
With Pipedrive, managing leads and deals become easier as they directly get fed into the sales pipelines. Simply automate repetitive administrative tasks to eliminate busywork while learning more from its artificial intelligence platform.
Here I’ll be highlighted all of Pipedrive’s features briefly:
- Creates follow-ups for every deal
- Provides complete transparency for peace of mind
- Mobile app integration
- Customized insights and reports
- Complete control of schedules
- Keeps track of communication
- Automation of administrative tasks
Pipedrive comes with a subscription-based revenue model that supports both monthly and annual billing. All of the plans listed below are GDPR-compliant and offer 24/7 customer support.
1. Essential Plan
- $15 per user per month
- $12.50 per user per year
2. Advanced Plan
- $29 per user per month
- $24 per user per month
3. Professional Plan (Recommended)
- $59 per user per month
- $49.90 per user per month
4. Enterprise Plan (Billed Annually)
- $99 per user per year
- At least ten users required
Apart from these payment plans, you may get more leads by opting for Pipedrive’s Leadbooster. It’s a four-in-one lead generation toolset, billed annually at $32.50 per company.
Get started with Pipedrive today.
Best For Marketing Automation
Keap is a cloud-based sales and marketing solution that saves time by eliminating business chaos. It serves as an easy-to-use, all-in-one platform that offers the best customer relationship management (CRM), automated marketing, and e-commerce functionalities.
This is why startups, beginner marketers, and small to mid-sized businesses rely on it for streamlining their sales and managing customer experiences. It also allows them to easily manage purchase fulfillments, payments, and inventories for e-commerce.
Formerly known as Infusionsoft, Keap has over 20 years of experience in the industry. It has helped thousands of entrepreneurs grow in sales within that span by helping them collect more leads, convert clients, and create more fans.
All of Keap’s features together make your marketing experience convenient and efficient. It triggers automated functions and actions to drive greater sales.
The following is a list of features Keap has to offer:
- Supports the creation of custom forms
- Quick action from CRM contact record
- Combines CRM and marketing
- Converts clients efficiently
- Eliminates follow-up fallout
- Integrates with PayPal, WePay, and Stripe for faster payouts
- Experienced and reliable
Keap offers three pricing plans for you to choose from, based on your needs. Each of them supports up to 500 contacts and one user. You’ll have to pay $30 for an additional user.
1. Lite Plan at $79/month
- For new businesses and solo entrepreneurs
- Core CRM, automation, and email tools
2. Pro Plan at $159/month
- For growing businesses
- Automates sales processes and marketing campaigns
3. Max Plan at $199/month
- For established businesses and teams
- Secure payment platforms
- Advanced automation and e-commerce
Get started with Keap today.
3. Freshworks CRM.
Best For Lead Conversions
Freshworks CRM is a comprehensive contact management platform that delivers a personalized experience across sales and marketing professionals. It ranks business contacts based on engagement using Predictive Contact Scoring to help in better lead conversions.
The contact information is then grouped based on behavior or lists to deliver relevant and targeted email campaigns for the audience.
Here I also have to mention Freshworks’ AI-powered assistant – Freddy. It analyzes the data, providing the next best action to drive conversions further.
With Freshworks CRM, you can create long-lasting relationships with contacts. Plus, you get a unified view of customer interactions, touchpoints, social media profiles, and more, all in one place.
As a contact management solution, Freshworks follows up with or adds to your customer nurture journey by automatically importing contacts from emails. The all-in-one solution helps businesses understand customers better with the right real-time insights.
Here is a brief list of the contact management features Freshworks offers:
- Unifies contact information
- Identifies most prospective leads
- Data entry and salesforce automation
- Keeps track of sales and marketing communication
- AI-powered assistant
- Runs targeted campaigns
You may opt for any of Freshworks’ paid customer-for-life cloud subscription plans listed below to align your sales and marketing campaigns.
1. Growth Plan at $35/month or $29/year
- For small and fast-growing businesses
- 1,000 marketing contacts
- Contact, deal, and account management
2. Pro Plan at $85/month or $69/year
- For larger marketing and sales teams
- 3,000 marketing contacts
3. Enterprise Plan at $149/month or $125/year
- For enterprises
- 5,000 marketing contacts
Get started with Freshworks CRM today.
4. Zoho Contact Manager.
Zoho is a customer relationship management solution ideal for small to large-sized businesses. It helps manage organizational-wide sales, customer support, marketing, and inventory in single contact management systems.
The CRM platform works seamlessly with help from Zoho Desk, Zendesk, and Salesforce Desk. This two-way CRM integration helps sync relevant sales data with customer tickets for a consistent customer experience while engaging in conversations with leads and prospects.
With Zoho’s AI assistant, you’ll know when to contact customers to make sales pitches for new cross-selling opportunities or resolve queries. It will suggest the most suitable times to get in touch with them via email or sms.
Zoho CRM allows you to refine email communication with potential customers. It analyzes open rates and templates to help you get the most responses for your email marketing campaigns.
I’ll now be listing the features Zoho has to offer:
- Supports one-click calling
- Provides a 360-degree view of customer contact information
- Check-in feature records meetings
- Real-time notifications
- Communication across diverse channels
- Salesforce automation
Zoho offers a free plan, which is limited to 20 subscribers or 20 customers – whichever is higher. You may then upgrade to any of its yearly or monthly paid plans that best suits your needs.
1. Basic Plan at $59/month or $49/year
- 500 customers
- Three users
- Three automated workflows
2. Standard Plan at $119/month or $99/year
- 2,000 customers
- Five users
- Ten automated workflows
3. Professional Plan at $299/month or $249/year
- 5,000 customers
- Ten users
- Ten automated workflows
4. Enterprise Plan at Custom Pricing
- Over 5,000 customers
- For large enterprises
5. Hubspot CRM.
The intuitive and simple design of Hubspot CRM offers ease of use and complete visibility into your sales pipeline in real-time. There’s no need to manually update reports or keep track of the sales team as it provides detailed reports on sales activity.
This CRM solution will provide all of the contact data needed to drive your team to success, including customer phone numbers. Another significant aspect of the Hubspot CRM system is it allows access to unlimited users, customer data, and contact lists with up to 1,000,000 contacts.
It also offers time-saving tools to help the sales team close more deals with minimal work. These contact management tools will allow you to notify your team whenever a new prospect opens their email or visits the website.
Hubspot CRM enriches contact records and address books with data from over 20 million businesses. Even then, making phone calls or connecting with prospects is never difficult.
I’ll now list the features of Hubspot CRM:
- Click-to-call functionality
- Company insights
- Deal and prospect tracking
- Live chat
- Meeting scheduling
- Dashboard reports
- Unlimited users and contacts
The Hubspot CRM system is 100 percent free. But if you have to avail of its premium features, you’ll need to choose from its paid sales marketing hub plans listed below:
1. Starter Plan at $45/month or $540/year
- 1,000 marketing contacts
- Removes branding from email marketing, live chat, forms
- Email and in-app support
2. Professional Plan at $800/month or $9,600/year
- 2,000 marketing contacts
- Omni-channel marketing automation
- Custom reports and campaign conversions
3. Enterprise Plan at $3,200/month or $38,400/year
- 10,000 marketing contacts
- Advanced reporting
- Salesforce custom object sync
- Team, brand, and lead management
Insightly is a unified CRM platform that converts deals into projects without losing track of customer data. It keeps track of milestones, manages processes, and integrates with external CRM systems to ensure on-time delivery.
The platform streamlines business processes to close deals faster. It also customizes workflows and views based on user preferences and unique business needs.
You may create data visualizations to discover the progress and insights of the project. And with Insightly’s drag-and-drop feature, you can share the customized dashboards and reports to the other members of the project team.
Insightly has developed features dedicated to the security of your customer data. Additionally, it covers all bases with lead routing and workflow automation.
Here is a list of a few more features Insightly has to offer:
- Real-time email tracking
- Organizes workflow tasks
- Customer relationship linking
- Custom app building
- Drag and drop
- Data and lead management
Insightly offers affordable payment plans that won’t burn a hole in your pocket. You could start by requesting a demo or try it for free by creating an account.
Once you’re sure about using the services offered by the software, upgrade to its paid plan:
- Plus Plan at $29 per user/month
- Professional Plan at $49 per user/month
- Enterprise Plan at $99 per user/month
Irrespective of the plan you choose, you’ll be billed annually.
7. Salesforce CRM.
Salesforce is a cloud-based CRM solution that focuses on businesses’ sales and customer relationships, be it a small business or an enterprise. The single platform meets specific business needs by managing sales, marketing, and analytics.
It’s only available for saas or software-as-a-service deployment. But in addition, the Salesforce app is accessible on any device, including iOS and Android. It provides a technology stack to cover database, security, workflow, and user interface.
Salesforce Sales Cloud for small businesses helps manage contacts, track performance, and harvest leads. In comparison, Salesforce Community Cloud gives users the freedom to access customer information and advice concerning the enterprise.
Salesforce CRM recommends the best action to support teams and boost their productivity through predictive lead scoring. It also holds the ability to segregate operations between teams allowing cross-communication.
Here are some more features Salesforce CRM offers:
- Task management and assignment
- Performance reports
- Contract management
- API access and integrations
- Quotation handling
- Team-selling functionality
- Saas deployment
Salesforce offers different pricing plans, allowing businesses only looking for partial CRM functionality to adjust service levels and costs to meet their needs. Each plan is customizable, billed annually, and offers top features.
1. Essentials Plan at $25/user/month
- All-in-one sales and support app
- Email integration with Gmail or Outlook
- Account and lead management
2. Professional Plan at $75/user/month
- For any team size
- Collaborative forecasting
- Lead registration
3. Enterprise Plan at $150/user/month
- All of the above
- Customizable sales CRM
- Workflow and approval automation
4. Unlimited Plan at $300/user/month
- All of the above
- Unlimited CRM support
- 24/7 support
CRM stands for customer relationship management. It has evolved from hand-written notes to automated customer data recorded from sources like LinkedIn and business address books.
That said, CRM software is a contact management tool designed to help businesses provide customers with a seamless experience.
The platform provides real-time insights on customer interactions, prioritizes and organizes sales opportunities, and facilitates collaboration between teams. It also keeps track of sales and customer information, such as their name, phone number, address, and preferences.
Any business or organization can benefit from CRM systems in terms of sales, customer service, and business development. Choosing the right contact management software will help small or large enterprises maintain customer relationships and identify sales opportunities.
CRM platforms offer payment plans billed annually or monthly. But they are priced based on a single user, so you’ll have to calculate the total investment by multiplying the base price by the number of members on the team.
Contact management platforms feature smart integrations, including API and workflow automation. They help you access customer data within the software and organize it to maintain seamless customer relationships.
As contact management software or CRMs develop, one can only expect a boost in their functionality. With voice technology, social media integration, and self-service features, the demand for these platforms will increase and compound over time.
If you wish to manage relationships with prospective customers and convert leads, then choose from the following list:
- Zoho Contact Manager: Best For CRM
- Pipedrive: Best For Sales Pipeline Management
- Freshworks CRM: Best For Lead Conversions
- Hubspot CRM: Best For Sales CRM
- Insightly: Best For Project Management
- Salesforce CRM: Best For Small and Large Businesses
- Keap: Best For Marketing Automation
I’m sure you’ll find a contact management platform to meet your business requirements from among the options mentioned above.