The Ultimate List of Marketing Automation Statistics for 2023

Marketing automation is becoming more and more popular, but understanding all its ins and outs can be difficult.

While tons of marketing automation software tools can potentially help you, knowing how to utilize them can be daunting.

To complicate things further, one might have to dig into various subcategories of marketing automation, especially if specific needs need to be met.

Email marketing software, lead generation software, sales management software, and other types of software all use various automation to aid the user and might have specific functions but not others.

With all that said, knowing what marketing automation statistics are saying about the current and future state of the industry is essential.

In this article, I will go over various statistics explaining how marketing automation software enhances the output of companies in this sector.

By the end of it, you’ll be able to understand how you can utilize this powerful technology and the direction in which it’s headed.

Let’s dive deep into this topic.

Automation Adoption

1. According to 80% of marketers, marketing automation is the key to their success.

(Lenskold Group)

One can measure success in various ways when dealing with automation, but with 80% of marketers saying this is the key to their success, there must definitely be something worth exploring in this area.

For smaller companies with a limited marketing budget, marketing automation allows them to get more done in less time, leading to greater reach at a lower cost.

For example, if such companies use automation for scheduling, not only can they schedule posts and campaigns and make it all a breeze.

Marketing automation also allows the user to get real-time reports to see which content is performing best and what their customers want to see more of.

Image Credit: Instapage.com

2. Almost three-quarters of all businesses make use of marketing automation.

(Social Media’s Today)

Marketing automation is growing in popularity, so much so that three-quarters of all businesses currently use it.

Both small and larger companies use marketing automation software as well, as it has become the perfect solution to aid their marketing efforts while allowing them to scale further.

3. Marketing automation is being utilized by over 480,000 websites today.

(Bold Digital)

Almost half a million websites utilize marketing automation software, making it a vital tool for companies of all sizes.

While this is quite a significant number, it shows how popular marketing automation is becoming.

In addition, marketers find this to be a much better solution than traditional methods, which involve more repetitive and time-consuming tasks.

Social Media

4. More than 6 hours each week might be saved using automated social media posts and advertisements.

(Instapage)

Time-saving sales productivity is one of the most significant factors that marketers want from marketing automation software.

With social media posts that one can schedule in advance, this is becoming even more of a possibility.

Using advanced technology to schedule posts for later publishing allows companies to plan their more considerable content efforts and never miss a posting opportunity.

This will allow better planning, fewer mistakes, and ultimately more content output in the long run.

5. Over 80% of marketers indicated that social media post scheduling is suitable for automation. Email automation marketing followed close behind, with as many as 75% of survey respondents saying they could automate it.

(SocialMediaToday)

Marketing automation seems to be a must-have for those who rely on social media posts to drive their brand awareness or traffic numbers.

Email marketing is a close second for automation, with 75% of marketers indicating that they now automate this area of their business.

With that said, it’s not surprising that email marketing is a close second, as this has been a tried and true strategy for decades.

Leads, Sales, And Conversions

6. Eighty percent of marketers claim that automation has increased their leads.

(Invespcro)

The increase in qualified leads resulting from marketing automation is 451% more than traditional methods.

Since 80% of marketers are using automation to increase the number of leads, this increase in qualified leads is a significant number.

Considering that a business that doesn’t generate leads is as good as dead, this stat is a testament to marketing automation’s power in helping companies generate more potential clients than ever before.

7. Lead nurturing through marketing algorithms converts approximately 15-20% of consumers to sales.

(Protocol80)

Marketing automation turns consumers into sales for as many as 20% of businesses using such technology.

Automation will give marketers access to algorithms that they can use to send personal messages to specific customers and audiences, which is a much more effective way of converting leads than was traditionally possible.

While these numbers might not look like a lot at first glance, they are still extremely high when compared to the conversion rates of traditional marketing.

They are also happening without much input from the business owner, making any positive results more than welcome.

8. Automation software is used by 58% of marketers to upsell goods.

(Moosend)

Upsells add up and increase one’s bottom line, and as many as 58% of marketers use marketing automation to take this task on.

The lifetime value of a customer willing to purchase something at a higher price point is much higher than the lifetime value of a customer who is only ready to buy your lowest tier item.

If this can also be done automatically through technology, then more power (and a more significant bottom line) to the providers leveraging this automation.

9. An essential strategic objective of quality automations in marketing is to generate and nurture leads.

(Invespcro)

Marketing automation was identified as an essential strategic objective for:

• Lead gen and nurturing (57%).
• Income and sales revenue (47%).
• Increased customer engagement (36%).
• Productivity (29%).
• Increase in measure campaign success/failure (28%).

This statistic brings together the overall value of marketing automation in one stat, identifying marketing priorities for various business owners.

10. Automation is used to increase conversions, according to 77% of marketers.

(Invespcro )

Some marketers see conversions as the holy grail of marketing, and 77% of survey respondents say marketing automation helps them get more of it.

When each step of the buying process can be done automatically, it makes sense that marketers would see conversions as the final step (and the one that adds the most value to their business).

Image Credit: Moosend.com

Challenges With Marketing Automation

11. The most significant challenge to business success, according to 44 percent of marketers, is providing personalized content.

(Ascend2)

Introducing and using marketing automation isn’t without its challenges.

Creating a personalized content marketing plan is part of the game; however, almost half of those using marketing automation say this is not an easy process.

Personalization is essential, but it can be challenging with automation if you are not dedicated to the cause and understand how one can use this technology to get the desired results.

With so many other benefits when using automation, marketers have to choose which challenges they want to address first.

Image Credit: Automizy.com

12. Four out of every ten marketers believe that their firms cannot keep up with marketing technology progress.

(Walker Sands)

This stat shows that 40% of marketers struggle to see how their firm can keep up with marketing automation advancements.

With the industry iterating itself and taking on new technology every so often, it will be necessary for companies to have a plan for how they will keep up with these changes.

13. More than 60% of businesses struggle with introducing and implementing marketing automation.

(SalesFusion)

As with any new system, the introduction and implementation phases are not easy.

This is especially true in marketing, where there are so many moving parts that marketers have to consider.

60% of companies struggle with getting a marketing automation system up and running, which is relatively high compared to other technology.

A phased plan to introduce marketing automation is essential to ease business owners (and all stakeholders) into this technology.

14. Twenty percent of organizations struggle to identify the correct marketing automation solution.

(Automizy)

One can find tons of marketing automation solutions on the market, but 20% of surveyed organizations struggle to identify the right one for their needs.

Marketing automation is an investment, and you will want to make sure that the solution you’ll choose works for your business before making any commitment.

The best way to do this is by understanding what specific needs your business has and then finding solutions that are best suited to address them.

15. One of the most common reasons automation software is rejected is its cost.

(Kinetic Digital Marketing )

The relatively high cost of marketing automation can be rejected when an organization starts looking into possible solutions.

According to Kinetic Digital’s survey, this was the number one reason for marketing automation software being rejected by businesses.

While you don’t need to spend a fortune on a marketing automation system, you will have to be willing to invest in this technology if you want to make it work for your business.

Chatbots Marketing Automation

16. Chatbots may help save up to 30% of customer support costs by automating specific repetitive tasks.

(Chatbots Life)

Chatbots are a valuable, and cost-efficient way of saving up to 30% of customer support and marketing overhead.

However, chatbots must be trained and synced with any other marketing system already in place.

Combining and getting the most out of both is the key to getting the best results.

Before letting bots take on more complicated support processes, starting with simple pre-programmed tasks, and ensuring that everything is working as needed, is the best way forward.

As bots take over more marketing processes, it will be necessary for business owners to ensure that all marketing automation stays current and keeps up with what customers require (and expect).

ROI With Marketing Automation

17. Within a year, slightly less than 80% of marketers who use marketing automation achieve a positive return on investment.

(Marketo)

A positive ROI is always expected, and as such, considering this technology and what it can do, it is no surprise that as many as 8 out of 10 of those using marketing automation achieve this within a year.

Since almost all businesses can use marketing automation (in some shape or form), seeing a quick return on investment is promising for other companies looking into getting started with this technology.

What Are Marketing Automation Tools?

Marketing automation tools help businesses reduce how much manual input is needed from their side.

As such, the marketing automation software industry is quickly scaling up.

Introducing specific tools like chatbots and voice assistants will make it even more critical for businesses to keep up with the latest technology.

The best way for companies to do this is to invest in marketing automation tools.

This will allow businesses to take on new tech while growing their clientele along the way.

The right marketing automation platform will help businesses save time and money while providing the best technology for their needs.

Benefits Of Marketing Automation

Having a marketing automation strategy in place is essential for all businesses and will provide numerous benefits.

The advantages of having marketing automation used in your business are broad, and there are many different ways these can be measured.

Let’s have a look at some of the best ways to do so.

Image Credit: Getresponse.com

Further Personalize The Customer Experience

An increase in marketing automation ROI can be seen by personalizing the customer experience.

One can do this in several ways, including creating more personalized marketing campaigns that are sent out to the right consumer segment.

A better personalization strategy will make your marketing automation investment pay off much faster.

Increase Brand Awareness

Marketing automation allows brands to generate greater exposure and increase their overall brand awareness.

This will be important for businesses of all types and sizes, especially those looking to expand their marketing efforts and get the message of what they can do out to more people.

As a result of this greater exposure, brands can build stronger relationships with their customers.

This allows for your brand to become more trusted and can also be used to increase customer loyalty.

Marketing automation technology and brand awareness go hand-in-hand.

Reduce Operating Expenses

One of the main benefits of marketing automation is reducing operating expenses.

Businesses can save money while providing a better ROI for their marketing efforts.

While one cannot avoid some costs, businesses can still experience savings in other areas.

Along with marketing automation, one can do this by investing in software-as-a-service (SaaS) solutions, which will allow for fewer costs – both in the short and long term.

Increase Lead Generation

Marketing automation helps marketers increase their lead generation efforts.

This means that businesses can generate more leads in a shorter time and with less money spent on marketing activities since one will repeat only the most effective tasks.

Leads are the lifeblood of most businesses, so this is an area where your company can see benefits from using marketing automation.

The caveat here is to ensure that you are focusing on generating targeted leads that are likely to turn into sales.

This will allow your company to continue to profit from its marketing efforts and increase your overall return on investment (ROI).

Shorten Sales Cycles

Marketing automation can benefit businesses by allowing them to shorten their sales cycles.

Since it is easier for marketers to reach targeted consumers with marketing automation quickly, these individuals are more likely to be interested in what you have to offer since the problems that need solving are still fresh in their minds.

This means that sales teams will be working with leads that are more likely to turn into paying customers and end up closing deals much faster.

Provide Better Overall Insight

One of the most significant benefits of marketing automation is gaining better insight into your customers and what they want.

All companies have knowledge about their consumers, but this information will be fragmented and can take a considerable amount of time to compile.

Marketing automation helps businesses gather these puzzle pieces and gives them a complete picture of their customers.

This will allow brands to personalize their entire customer experience while also creating more relevant offers that are likely to be accepted.

Users Of Marketing Automation

Various users will benefit from using marketing automation software.

These include agencies, freelancers, and small businesses that want successful optimization of their marketing productivity.

Ecommerce brands also focus on customer acquisition and customer retention, using the segmentation features in marketing automation to tailor their marketing campaigns.

Most marketing automation users tend to be B2C companies, with a smaller percentage being B2B marketers.

However, the marketing automation industry is growing exponentially, which means that this list will continue to grow.

Adopting Marketing Automation In Business

While marketing automation sounds all well and good on paper, it does come with its challenges when implemented in a business.

Here are some things that you need to keep in mind when adopting marketing automation for your company.

1. Make Sure Everyone’s On Board With Marketing Automation.

Before making any final decisions, it is essential to talk to your company about the plan.

This includes employees from all departments because they will provide valuable feedback and give insight into how marketing automation could help their specific roles within the company.

They will also be able to point out blind spots that one might have missed before.

There might be some employees who are resistant to change, but it is still crucial that you get their buy-in regardless of whether or not they’re initially interested.

By showing respect for these individuals, you’ll get them on board with marketing automation and improve the entire company’s work environment.

2. Determine What Your Marketing Team Should Be Doing

Some marketing teams might see automation as a direct replacement for the jobs they do.

However, marketing teams should be focusing on creating more personalized experiences for their consumers and using automation to make the process faster and help guide them in the right direction.

This will give the company a competitive advantage over other brands and make it easier to attract new customers.

However, this also means that you must train employees to know what to do over time.

By taking this approach, you’ll reduce the number of mistakes made when your marketing team executes daily.

3. Be Careful About How You Build Up Your Consumer Profiles

Once you start using marketing analytics to track individual consumer behavior and metrics, it is essential to be cautious about using this data.

While this will allow marketers to personalize every customer experience and uncover valuable insights that can help position their products better, data is always a sensitive topic.

It would help if you aimed for these consumer profiles to be as detailed as possible (but at the same time, no more than what’s needed).

This will help generate more relevant offers and increase the chances of long-term brand loyalty by providing the right solutions.

Popular Marketing Automation Tools

While every business is unique and has its challenges, some standard features can help any company implement marketing automation.

Tools such as Adestra, GetResponse, Hubspot, and Salesforce can all help with marketing automation, especially when it comes to specific areas in which they excel.

For example, B2B companies can automatically use a specific software tool to set up customized and automated landing pages that one can distribute through social media to generate the desired results.

Then, using the functionality found in another tool, they can improve their email subject lines and open rate, using automation to personalize the sent content based on the results they see from the previously mentioned landing page.

Wrap Up.

Marketing automation stats might not be as exciting as other stats out there, but they provide a clear picture of what’s going on in this industry.

It lets you see how the marketing automation software market is moving while also showing you that plenty of benefits await you when you implement such a solution.

Remember that having a marketing automation budget is not enough to succeed.

You also need to ensure that marketing automation is helping to move your business in the right direction.

This will be the only way for you to justify continued marketing automation efforts and continue making better-informed decisions when it comes to your company’s overall growth.

The automated marketing statistics found in this article should give you a better idea of what to expect from this industry both now and in the future.

Have you embraced marketing automation trends in your business?

How are you using such technology to drive more revenue?

Let me know in the comments below.

Further reading on AdamEnfroy.com: Want to get better at ecommerce marketing while using automation?

Here are the top ecommerce marketing strategies that can help you grow your business.

Also, here’s another post I wrote about creating a content marketing strategy that drives your business forward.