The Ultimate List of Startup Statistics for 2023

The Ultimate List of Startup Statistics for 2023

Starting an online business has never been easier, which is one of the many reasons now is a great time to create your own company.

But as any entrepreneur knows, running a business after the initial thrill is over is no easy feat.

With tons of small business ideas to choose from, it can also be hard to pick one and get started.

In addition, once you’ve finally settled on an idea, there are many other things to think about, like building your brand, startup costs including website design, marketing strategies, and more.

But don’t let all this deter you.

If you’re feeling motivated to start a business but don’t quite know where to begin, I’m here to help.

In this post, I will go over the most critical startup statistics so that you’ll have a better understanding of the current state of startups and some helpful tips on how to get your business off the ground.

Let’s get started.

Startup Funding

1. Those Who Run A Software As A Service Business Reinvest As Much As 120% Of Their Revenue In The First Five Years In Sales And Marketing.

(Tomasz Tunguz)

The tough competition in the SaaS industry means that companies have to reinvest most of their revenue back into their business to grow.

This usually means hiring more sales reps, developing new marketing campaigns, and investing in the overall customer experience.

These activities require a significant amount of funding, so SaaS companies tend to raise a lot of money in the early years.

2. There Are Almost Three Rounds Of Raising Capital Before Getting To Series A Funding.


Raising capital is one of the most critical and challenging parts of starting a business.

According to TechCrunch, most survey respondents that have startups go through three funding rounds before securing Series A investment.

Each round gets progressively more difficult as the pool of potential investors shrinks.

But don’t let this discourage you.

If you have a great business idea and a solid plan for executing it, you’ll be able to raise the money you need to get your business off the ground.

startup statistics

Image Credit:

3. The Amount Of Funding That A Business Gets Depends On Factors, Including The Time Of The Year The Pitch Is Made, How Detailed The Proposal Is, And The Perceived Value Of The Pitch Deck.


Many factors go into how much money a startup can raise.

Keeping the factors mentioned above in mind when you’re planning your fundraising strategy can mean the difference between hitting your funding goals or not.

4. Venture Capital Was Used In Less Than 6% Of All New Businesses In The United States In 2018.

(Kauffman Foundation)

While venture capital is often associated with startups, the truth is that most new businesses in the United States don’t receive any V.C. funding.

If you’re starting a business and think you need V.C. money to be successful, you might want to rethink your strategy.

Startup Failure

5. Running Out Of Personal And Business Funding Money Is The Second Reason Most Startups Fail (29% Of Cases).


Funding is often one of the most critical factors in a startup’s success.

CBInsights’ report on startup failures lists “running out of money” as the second most common reason for failure.

When starting a business, make sure you have a solid plan for how to raise money and manage your finances.

6. As Many As 14% Of All Startups Blame Their Failure To Pay Attention To Customers As The Number One Reason For Failure.


Customers are the lifeblood of any business, so it’s no surprise that neglecting them is one of the biggest mistakes you can make.

Make sure you’re constantly talking to your customers and getting feedback on how you can improve on what you do.

Only then will you be able to make the changes necessary to keep them happy and coming back for more.

7. Failing Within One Year Is Common In 10% Of All Startup Cases.


Starting a business is hard work, and it’s not surprising that many of them don’t make it past the one-year mark.

In fact, one in ten businesses does not make it this period.

Knowing what needs to happen to be successful is critical if you’re starting out.

Be sure to put together a solid business plan and that you’re prepared for the challenges ahead.

8. Most Businesses That Fail Do So Between The Second And The Fifth Year (70% Of The Cases).


Another statistic related to startup failures states that most businesses that fail do so between the second and the fifth year.

As mentioned before, the first few years provide a lot of challenges, so it’s no surprise that this is the most common time for businesses to fail.

Weathering the storm during these early years is crucial to long-term success.

statup challenges

Image credit:

9. The Inability To Read Marketing Demands Is The Number One Reason For Business Failure As Shown In 42% Of All Failures.


Understanding market demands is critical for any business, but it’s essential for startups.

Such demands can change rapidly, and startups need to be able to adapt quickly to stay ahead of the curve.

This shows how important it is to always be learning about your industry and your customers.

Only then will you be able to make the necessary changes to stay ahead of the competition.

10. Having A Weak Foundation Team Is Why 23% Of All Businesses Fail.


The team you put together to start your business is critical to its change of success.

The right mix of people with the necessary skills and experience can significantly increase the odds of success.

But more importantly, you need to make sure everyone is on the same page while working towards the same goal.

Only then will you be able to build a strong foundation for your business.

Having Your Own Startup

11. It Takes Just Six Days In The United States To Start A Business.


Creating a startup takes only a few days, thanks to the relatively simple process of registering your business and getting all the necessary documents in place.

Starting a business in other countries can be much more complicated, so if you’re considering starting a business overseas, make sure you’re prepared for the challenges ahead.

12. Almost 70% Of Entrepreneurs Started A Business From Home

(Small Business Trends)

With more and more people working from home, it’s no surprise that many startups are being founded there.

At the same time, working from home can be distracting and makes it difficult to get work done.

So if you’re considering starting a business from home, make sure you have a dedicated workspace and the discipline to stay focused on your work.

13. The People That Own Their Own Home Are 10% More Likely To Start Their Own Business.

(U.S. Small Business Administration)

There seems to be a correlation between owning a home and starting a business in some cases.

Maybe it’s because homeowners have more equity and are thus more financially stable, or perhaps it’s because such people are more likely to have the space to set up a dedicated office.

If you’re thinking about starting a business, it might be worth considering buying a home first.

14. Small Business Owners In The United States Work Overtime In More Than 81% Of All Cases.


Having a startup and getting it off the ground certainly doesn’t mean that you can take it easy.

More than eight out of ten startup founders work overtime to get their businesses up and running.

If you’re not prepared to put in the extra hours, starting a business might not suit you.

business failure rate industries

Image Credit:

Startup Origins

15. The Combination Of Silicon Valley And San Francisco Accounts For 13.5% Of Worldwide Startups.


There’s no doubt that Silicon Valley used to be the epicenter of the startup world.

But it’s not the only place where startups are being founded.

San Francisco, in particular, is home to a large number of startups as well.

Combining these two areas accounts for a significant portion of all startups worldwide.

16. It Takes As Much As Three Times Longer Than Expected To See If One’s Business Model Makes Sense.


Validating one’s business model is critical to having a successful startup.

But it’s also something that can take longer than one might expect.

If you’re thinking about starting a business, make sure you have the patience to stick it out through the tough times as you’re finding your feet.

Startup Returns

17. Being A High Growth Company Offers Shareholders Five Times Greater Returns Than A Medium Growth Company.


If you’re looking for high returns, starting a high-growth company is the way to get them.

While it’s not easy to achieve high growth, the rewards can be significant.

Shareholders of high-growth companies can expect to see five times greater returns than those of medium-growth companies.

Startups Potential

18. A Software Company Growing At A Rate Of 60% Per Year Has A 50/50 Chance Of Becoming A Multibillion-Dollar Business.


The potential for high growth is one of the main reasons people start startups.

One might consider a 60% growth rate as a significant number for a business’ chance of success when it comes to achieving multi-billion-dollar status.

In reality, the odds are still only 50/50.

While the potential for high growth is there, it’s still a risky proposition.

19. As Many As 80% Of All Successful Business Owners Admit That They Had The Right Qualifications And Experience When Starting Their Business.

(Small Business Trends)

There’s no one formula for starting a successful business, but having the right qualifications and experience can go a long way.

As many as 80% of successful business owners believe they had what it takes to start their businesses.

Ensuring that you have the skills and experience necessary to make your endeavor a success can go a long way.

Curious Startup Facts

20. In Japan, Slightly More Than 1% Of All Natives Are Entrepreneurs.


Curiously enough, the percentage of entrepreneurs in Japan is relatively low.

This is in contrast to other countries where the percentage of entrepreneurs is much higher.

21. Almost Two-Thirds Of Small Businesses Will Outsource Some Services To Third Parties.


While many tasks are bootstrapped in a startup, there comes a time when the founders need to outsource some services.

Two out of every three small businesses will outsource at least one type of service to a third party.

This is often done to focus on core competencies that significantly impact moving the business needle.

What Makes A Startup Successful?

The following are essential qualities that all successful startups share.

1. A Clear Mission And Vision

A clear mission and vision give a startup company direction and help it to focus on its goals.

While venture capital firms (and other entities that have specific interests) will have you believe that the only thing that matters is making money, the truth is that having such a clear mission and vision is just as important.

2. A Passionate And Committed Team

Startup failure rate statistics indicate that a lack of commitment is one of the main reasons startups fail.

A passionate and committed team is essential for a startup to be successful.

The founder, co-founder, and any other team members need to believe in the mission and be willing to work hard to achieve it.

3. A Focus On The Customer

Various business startup statistics indicate that focusing on the customer is essential for a startup to be successful.

The customer should always be at the forefront of the company’s mind and thus, startups need to provide value to customers and solve their problems.

4. A Willingness To Pivot

The Covid 19 pandemic showed that startups need to be flexible and willing to pivot to survive.

To this extent, startups that can pivot quickly and adapt to the changing circumstances are always more likely to survive than those that don’t.

Pivoting doesn’t mean completely changing your business model.

It simply means being open to change and flexible to the current needs.

5. A Culture Of Innovation

Technology startup statistics show that a culture of innovation is essential for a startup to be successful.

A startup needs to be constantly innovating to stay ahead of the competition.

It also needs to be willing to take risks and experiment with new ideas.

6. A Data-Driven Approach

In today’s data-driven world, startups need to base decisions on this approach to be successful.

This means using hard numbers to make decisions about what to do next.

It also means using data to track progress and identify areas for improvement.

Startup funding statistics also show that data-driven startups are more likely to receive funding from investors since they can provide evidence for any requested funding.

7. A Global Mindset

The world is becoming increasingly connected and globalized and startups need to have such a mindset to be successful.

They need to be aware of what’s happening in other parts of the world and be able to adapt their products and services accordingly.

8. An Ability To Attract And Retain Top Talent

Startup success rate statistics indicate that startup companies that can attract and retain top talent are more likely to succeed.

Attracting and retaining top talent is also essential for a startup to scale quickly.

9. Positive Cash Flow

Part of entrepreneurship is ensuring that your business has the cash flow to deal with day-to-day needs.

This essentially means that your business is bringing in more money than spending.

Positive cash flow is essential for a startup to survive and grow.

Other Factors To Consider

The startup industry is currently booming, and there are more opportunities than ever before.

However, it’s also becoming increasingly challenging to succeed with so many startups out there, making starting a business a daunting task.

Whether you’re founding a tech startup or a more traditional business, you need to consider a few key things to increase your possibilities of success.

Let’s look at these factors.

Your Valuation

If getting investment is important for their business, startup owners should keep in mind that their business is only worth as much as the perceived value investors see.

While you may think your business is worth a certain amount, proving it to investors is another story.


For entrepreneurs, crowdfunding can be a great way to raise money for their business.

Crowdfunding platforms like Kickstarter and Indiegogo allow you to solicit funding from the general public.

If you’re considering crowdfunding, make sure you have a well-thought-out campaign and offer rewards that appeal to potential backers.

Credit Cards

Credit cards can be a great way to finance your business for new startups.

Credit cards offer flexible financing and can be used for various business expenses.

However, it’s essential to use credit cards responsibly and repay your debt as soon as possible.

Otherwise, you’ll end up paying a lot of interest.

Startup Statistics – FAQ

What Are Fintech Startups?

Fintech startups are companies that use technology to provide financial services.

They include companies that offer online banking, mobile payments, and other financial services.

What Does Venture Capital Funding Mean?

Venture capital funding is when investors give money to a startup in exchange for equity.

This type of funding is typically used by high-growth startups that need capital to scale quickly.

How Vital Are The Startup Founders?

Startup founders are crucial to the success of a business.

They are responsible for the vision and direction of the company.

The founders need to be able to attract and retain top talent, raise capital, and grow the business.

What Are Some Industries To Consider In The Startup ecosystem?

Healthcare, artificial intelligence, ecommerce, robotics, real estate, and even blockchain apps are a few of the top industries to consider right now.

Having a global startup in these industries might also mean that your company has an extensive reach in one of these new frontiers in business.

What Are Unicorn Companies?

Unicorn companies are startups that have achieved a billion-dollar valuation.

These companies are high-growth startups that have raised a lot of capital.

What Are Some Examples Of American Startups That Have Become Successful?

Uber, Bytedance, Airbnb, and Pinterest are examples of American startups that have become successful.

These U.S. startup companies have all disrupted their respective industries.

What Makes A Company Grow Out Of The Startup Phase?

Various factors influence a company’s ability to grow from the startup phase.

The size of the market and the product or service offered can impact a company’s ability to scale.

Also, the pricing strategy and the business model employed during the startup phase can also make a big difference.

In addition, the country a startup operates in makes a big difference.

For example, companies started in North America will vary from those stated in the United Kingdom.


Starting a business is a risky proposition, but at the same time, it can be an enriching experience.

With the proper planning and execution, your startup can become successful.

Remember to always have a solid plan in place, attract the best talent, and get the proper financing based on your specific needs.

Further reading on The right credit cards are essential for new businesses.

Here’s a list of the best business credits for startups to consider as a new business owner.

In addition, if you’re looking to buy an online business (rather than start one), check out my post on the best places to buy and sell businesses today.

Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.