’s Expert Authors is made up of 12 talented individuals – writers, developers, SEO gurus, digital marketers, sales professionals, journalists, and more.

Our software reviews come from real-world experience and 30+ years of B2B SaaS, not from a faceless brand or niche site.

Check out our author profiles below to find out more information about our authors, our areas of expertise, and our personal stories.

Adam Enfroy

Adam Enfroy is a multi-7-figure blogger and YouTuber and the founder of He created this blog in 2019 and it quickly became one of the fastest-growing blogs on the Internet, now reaching hundreds of thousands of monthly readers. Before creating his business, Adam had an 8-year career in digital marketing, with his last job being the Digital Marketing Director for BigCommerce. Adam lives with his wife and two dogs in Celebration, Florida.

Adam Enfroy Headshot

Colin Shipp

Colin Shipp is the Co-CEO and operator of He is a young, driven entrepreneur that never went to college, never worked a traditional 9-5 but was making hundreds of thousands of dollars online by his mid twenties. His specialties include online courses, YouTube, sales funnels, hiring, business operations, sales, and more. Colin lives in Austin, Texas.

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Andrew McGuire

Andrew McGuire is the Head of Partnerships at A 20-year B2B SaaS and sales veteran, Andrew has led high-performing teams at companies like Salesforce, Zendesk, and Duo Security. He authors many of our sales articles and is passionate about building sales development teams and pipeline strategy. He is also a little league baseball coach, avid golfer, and coffee roaster, and lives for adventure in Bend, Oregon.

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Kevin Farrugia

Kevin is an SEO copywriter and marketing enthusiast. He loves to write about all things related to software, finance, online marketing and business. When he’s not writing, you can find Kevin exploring new cities, working out, or riding his motorcycle. He lives in Naxxar, Malta.

Kevin Farrugia Headshot