It’s easy to get wrapped up in the TikToks of the world. These are the tools positioned as the next frontier in social media marketing.
Why wouldn’t businesses want to hit the metaphorical dusty trail and lay claim to their share of return on investment (ROI) gold?
For starters, relevancy and resources.
Sometimes there’s a benefit to optimizing for tried and true methods over constantly hopping on and off the trending bandwagon. 80% of business professionals believe that email marketing increases customer retention for a reason.
With the right strategy and plenty of Mailchimp alternatives to choose from, email works.
It works for business-to-business (B2B), business-to-consumer (B2C), enterprise-level, and small businesses alike. It’s the channel from which 73% of millennials prefer to receive branded communications.
It’s also a channel that is often neglected and underestimated.
Email marketing is so much more than writing a subject line and hitting the send button. You need to be hyper-aware of who’s on the other end. More importantly, you should know their stage of interest with your brand and how your messaging can help move them further down the funnel.
Having a clear sense of audience, business objectives, and key performance indicators (KPIs) is the first step to creating successful email campaigns. The second? Aligning your business with the right email marketing software.
Let’s get started.
From free plans to email marketing services made specifically for eCommerce, what makes Mailchimp alternatives the best for one business can differ for another.
Get familiar with the offerings across these 19 email marketing tools to decide what makes sense for your business’s needs.
Here are my top picks for the best Mailchimp alternatives to use this year.
HubSpot’s Email Marketing Software compliments all of the inbound marketing efforts you’ve already housed in HubSpot. Bring cohesion to the messaging shared across blogs, social media, landing pages, and, of course, email.
You don’t need to wait for designers or IT to get conversion-driving communications out the door. All goal-based templates are fully customizable. Additionally, it’s easy to pull information from contact records within HubSpot CRM for emails tailored to subscriber interests and specific lifecycle stages.
Best Mailchimp alternative for: startups, small businesses, Enterprise
Pricing: HubSpot’s Email Marketing Software starts with a free plan which includes 2000 email sends/month, HubSpot CRM (free forever, unlimited contacts), templates, forms, contact insights, and more. You can access additional features with paid plans that start at $50/month.
Bonus: Powerful analytics enable a deep dive into email performance and utilize split testing in an effort to uncover your most popular and effective content.
Constant Contact has been on the market since 1995. To say email marketing has changed a lot since those early days might be an understatement.
Drag-and-drop editors will always be appealing but what about 100+ customizable templates optimized for mobile? Or email marketing automation that enables advanced audience segmentation and triggered email series based on where contacts click?
Find these features and more with Constant Contact.
Best Mailchimp alternative for: Nonprofits, event organizers, government, education, small businesses
Pricing: Starts at $20 per month (based on number of contacts)
Bonus: Constant Contact also offers website building and e-commerce platform solutions. Check out my full guide to Constant Contact vs. Mailchimp for a more in-depth review of both tools.
Previously Newsletter2Go, Sendinblue distinguishes itself with a strong focus on data security and privacy. They make staying on top of evolving rules and regulations (e.g. GDPR) more of the default than an after-thought.
As an alternative to Mailchimp, Sendinblue offers expanded automation capabilities. You can set up multi-channel workflows for both email and SMS and keep your contact database up to date based on audience behavior.
Best Mailchimp alternative for: Agencies, enterprise, eCommerce, startups, NGO and public sector companies, freelance email marketers
Pricing: Sendinblue is a free Mailchimp alternative (includes 300 emails/day and unlimited contacts), but you can access additional features with paid plans that start at $25 per month
Bonus: Sendinblue makes white label and reselling a breeze with a multi-account management table, template-sharing feature, and personalized login URLs for clients.
In addition to editable email templates, GetResponse provides a variety of ready-made sales and lead funnels. Whether you’re trying to win back customers with abandoned cart emails or create animations for use across social ads, there’s a tool to help you along the way.
GetResponsealso provides webinar software that integrates with your email marketing efforts. From start to finish, you can create a webinar experience that converts within one centralized platform.
Best Mailchimp alternative for: Education, agencies, eCommerce
Pricing: Starts at $15 per month for 1,000 contacts
Bonus: GetResponse’s email marketing platform is ready to meet you where you are…literally. Users can choose from 26 different account language panels.
If you’re looking for a robust email marketing solution, ActiveCampaign might have what it takes to boost your campaigns to the next level. This Mailchimp alternative focuses heavily on customer experience automation with segmentation, dynamic content, and SMS features that help you connect with audiences at exactly the right time and place.
Best Mailchimp alternative for: Bloggers, agencies, eCommerce, SaaS, higher education, enterprise
Pricing: Starts at $15 per month for 500 contacts
Bonus: They have a Predictive Content feature currently in Beta, positioned as a way to better personalize email content at an individual level.
Drag-and-drop email editor, list segmentation, data analytics — Moosend covers the email marketing bases for businesses of all shapes and sizes.
Beyond the basics, Moosend offers expanded capabilities for building user-friendly forms stylized to fit your brand, visitor’s country, operating system, and more. This is all in addition to their builder for high-performing landing pages.
Best Mailchimp alternative for: eCommerce, agencies, travel, publishers, SaaS
Pricing: Moosedn is a free Mailchimp alternative (includes unlimited emails, sign-up and subscription forms, and reporting and analytics), but you can access additional features with paid plans that start at $8 per month
Bonus: If you’re looking for a way to refine your campaign messaging, take Moosend’s free subject line tester for a spin.
MailerLite is an email marketing alternative to Mailchimp that champions personal touches.
Use dynamic content blocks to tailor your messaging to a specific group of subscribers and set up automated eCommerce emails showcasing products visitors have shown interest in. You can also embed surveys into campaigns for gathering ongoing feedback.
Best Mailchimp alternative for: eCommerce, small businesses
Pricing: MailerLite is a free Mailchimp alternative (includes 12,000 emails per month and 1,000 contacts), but you can access additional features with paid plans that start at $10 per month
Bonus: The average onsite pop-up advertisement converts at 3.09%. When used tastefully, it’s a great tactic for driving newsletter subscribers. MailerLite makes creating pop-ups simple with their drag and drop subscribe forms builder.
What AWeber lacks in email automation features, it makes up for in pre-built templates and stock imagery. For smaller businesses new to the world of email marketing or who are short on design resources, this platform offers all the basics you need.
Best Mailchimp alternative for: freelance marketers, agencies, small businesses
Pricing: Starts at $19 per month for 500 contacts
Bonus: Check out AWeber’s Email Smart Designer, a tool that’ll automatically create branded templates based on your website URL.
Omnisend is all about consolidation and — as their name alludes — omnichannel marketing.
Omnisend’s automation features aim to help businesses build cohesive workflows with personalized messaging shared across email, SMS, push notifications, and Facebook Messenger. Teams can even take advantage of their pre-built workflows for inspiration before launching cart abandonment, cross-sell, or a welcome series campaign.
Best Mailchimp alternative for: eCommerce, fashion, retail, food service
Pricing: Omnisend is a free Mailchimp alternative (includes unlimited contacts and 15,000 emails per month)
Bonus: Omnisend’s Product Picker makes it easy for online businesses to integrate their store and insert products into emails fast.
One of the biggest benefits of Mailjet is its email application programming interface (API) for developers. Teams can easily integrate functionality alongside current configurations to create a setup that is truly unique to their business.
Another plus for teams and agencies is the Real-Time Collaboration feature. Users can comment and make adjustments in the moment — speeding up the decision-making process from one campaign to the next.
Best Mailchimp alternative for: Agencies, Enterprise
Pricing: Mailjet is a free Mailchimp alternative (includes 6,000 emails per month, 200 emails per day, and unlimited contacts) but you can access additional features with paid plans that start at $9.65 per month
Bonus: You can demo Mailjet’s tool without a sales rep and get a hands-on feel for their newsletter-building functionality.
Built with freelancers in mind, ConvertKit focuses on turning readers and followers into subscribers. For those who don’t yet have a website, ConvertKit provides a landing page builder and form building functionality. They also support 80+ popular integrations (e.g., Shopify, WordPress, Zapier, and WooCommerce) to further streamline backend operations.
Best Mailchimp alternative for: Bloggers, freelance creators, and marketers
Pricing: Convertkit is a free Mailchimp alternative (includes unlimited landing pages, emails, 500 contacts, and more), but you can access additional features with paid plans that start at $29 per month
Bonus: Building a signup list from scratch? ConvertKit’s 10 Person Rule offers creators a simple approach to getting started.
If improving your open rate is top-of-mind, Automizy promises to help do just that. Their AI-powered Subject Line Tester, AB Testing, and Automatic Resend features are easy to implement across campaigns. They also bring a visual component to email automation, which helps with designing flows specific to your buyer’s journey.
Best Mailchimp alternative for: Small businesses
Pricing: Plans start at $9 per month for 200 contacts
Bonus: The right subject line can be the difference between an email your customer reads and an email your customer sends straight to the trash. Test out Automizy’s Free Email Subject Line Generator for inspiration.
It’s one thing to get a subscriber to open your emails. It’s another thing to keep them engaged with what’s inside. Benchmark makes it easy for small businesses to automate timely responses triggered by opens and clicks. The platform also gathers customer insights with embeddable polls and surveys.
Best Mailchimp alternative for: Small businesses
Pricing: Benchmark is a free Mailchimp alternative (includes 250 emails per month and unlimited contacts)
Bonus: If your design skills are lacking and photos lackluster, Benchmark’s Photo Editing tool offers the ability to adjust coloring, add effects and stickers, and more.
SendPulse is another platform that takes an all-inclusive approach to email marketing as it relates to the customer journey. Their Automation 360 tool helps you align the timing of messages sent via email, push notifications, and SMS flows.
These automatic triggers save your team time and effort. The visibility of conversions count, and knowing what emails specific users have received in the flow also makes it possible to further optimize campaigns over time.
Best Mailchimp alternative for: eCommerce, small businesses
Pricing: SendPulse is a free Mailchimp alternative (includes 500 contacts and unlimited emails), but you can access additional features with paid plans that start at $6.40 per month
Bonus: Subscriber Rating is another handy visualization SendPulse offers teams for gauging subscriber interest. This allows for better segmentation and personalization.
Drip works alongside your eCommerce CRM to help your business create messaging as unique as your customer base. You can surface discount codes, product recommendations, and more based on visitor behavior and purchasing habits.
Best Mailchimp alternative for: eCommerce, agencies
Pricing: Starts at $49 per month for 2,000 contacts
Bonus: Go beyond opens, clicks, and unsubscribes. Drip’s optimization tools help you attribute revenue to specific campaigns and gain a better understanding of what resonates with your customers over time.
Another popular Mailchimp alternative, Campaign Monitor helps businesses design campaigns from start to finish. Every aspect of the visual journey is customizable. They also make it easy to control the look and feel of transactional emails with interactive reports that provide detailed insights on performance.
Best Mailchimp Alternatives For: eCommerce, nonprofits, media and publishing, retail, travel, and hospitality
Pricing: Starts at $9 per month for 500 contacts
Bonus: Browse Campaign Monitor’s hub of free responsive email templates. From announcements to newsletters, they’re easy to make your own.
FAM is an email marketing tool designed by Sumo for Shopify business owners. This is an all-in-one tool that is designed to automate almost all email marketing efforts. Some of its most outstanding features include writing, designing, and sending emails to the right subscribers at the right time.
Additionally, FAM gives its users access to tried-and-tested email templates that are built for Shopify, like welcome emails, abandoned cart follow-ups, and product promos.
Best Mailchimp alternative for: Shopify users trying to automate their email marketing
Bonus: The biggest advantage that FAM brings to the market is its specialization with Shopify. FAM is designed to pull data from your Shopify store and Instagram account and use it to automatically create emails that are ready to be sent.
Unlike Mailchimp, SendX is built for email marketing alone. Their most basic plan is more cost-friendly and includes unlimited functionality for email sequences, custom email templates, and email lists. The platform also puts an emphasis on deliverability with 30+ parameters for optimization.
Best Mailchimp alternative for: Nonprofits, bloggers, education, small businesses, crypto and blockchain
Pricing: Starts at $7.49 per month for 1,000 contacts
Bonus: Visualize customer engagement more with SendX’s Heatmap functionality.
If you’re looking for an omnichannel marketing automation solution in addition to email marketing campaigns, dotdigital was designed to be just that. Their Engagement Cloud puts data at the forefront, helping you build segments to personalize messaging across email, SMS, push notifications, and more.
Best Mailchimp Alternatives For: eCommerce, B2B, tech companies
Pricing: Submit a pricing request for more information
Bonus: AI-powered optimization keeps your messaging aligned with the communications subscribers are most interested in. Send Time Optimization, for example, helps you get in front of customers when they’re most likely to engage.
There’s no shortage of tools to choose from when organizing and streamlining your team’s email marketing efforts. Before siding with one solution over the next, do your homework. Bring your business’s pain points to the table, consider what has and has not worked in the past, and demo accordingly.
The right email marketing software for you, whether it’s one of these Mailchimp alternatives or not, will be one that’s both easy to implement and use. Side with the features that make the most sense for your business model and long-term marketing goals.
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