How to Build a Blogging Business

I launched my blog in 2019 and scaled it to a 7-figure business in under 2 years. I want to share everything I learned along the way.
Watch my blogging videos on YouTube.

Disclosure: If you make a purchase through our links we are compensated at no cost to you.


To Grow Your Blog in 2024, You Need to Scale.

I created this blog to show you that you can start a successful blog – you just need to treat it like a real business from day one.

It’s a fact – over 95% of blogs fail. Traditional blogging advice tells you to start with a passion, create consistent content for a few years, and eventually monetize it. The problem with this strategy is it lacks one major component: monetization. If a blog isn’t treated as a real business from day one, revenue is put on the back burner, content churns out for years without a clear direction, no money is made, and the blogger quits or says their blog is “just a hobby.”

Why do blogs fail? It’s not from a lack of passion. It’s because bloggers can’t transition from writers to business owners.

They find that engaging in a passion and writing about a passion for years are two entirely different things.

That’s why I flipped the script and started treating my blog like a real business from day one. I took what I learned in the Austin tech world and scaled my blog’s systems like a startup. I went from tortured writer to CEO. I stopped writing and started scaling.

And I grew my blog to 500,000 monthly readers and over $250k a month in revenue.

THIS IS IMPORTANT: These results are NOT typical. I worked 40 hours a week on my blog on the side of my full-time job. There is NO SUCH THING AS PASSIVE INCOME.

But if you have work ethic and determination, starting a personal brand blog can be an excellent high-profit-margin business.

On this page, you’ll find:

A detailed guide to help you get started.
My best free articles and tutorials on blogging.
My blog income reports showing how I make money.
How to outsource and scale a blogging business.
Links to our online communities.
My favorite tools for affiliate marketers.



If you’re searching for the ultimate WordPress hosting experience, WPX has everything you could possibly need and more.

WPX offers many impressive features that can take your website to the next level.

You don’t have to worry about any restrictions holding you back from free site speed optimization to unlimited site transfers.

And if you need assistance, their customer support is top-notch, with an average response time of 30 seconds from a WordPress expert.

This is an affiliate link. If you purchase a paid plan I will receive a commission payment.


Bluehost is my second choice for new bloggers looking to launch a WordPress blog.

When you sign up, you get a free domain, free SSL, easy 1-click WordPress install, and a great support team. Their plans start at $2.95/month and they have a 30-day money back guarantee.

This is an affiliate link. If you purchase a paid plan I will receive a commission payment.

Surfer SEO

Surfer SEO is my favorite SEO tool for optimizing blog posts.

It helps you ensure your post is optimized for your chosen keyword before you even start writing.

Just enter your keyword, and Surfer will show you the ideal length, headings, and more.

They even developed their own NLP (natural language processing) algorithms for the best keyword results.

With pricing starting from $49 per month, it’s definitely a tool you should consider if you’re serious about SEO.

This is an affiliate link. If you purchase a paid plan I will receive a commission payment.


Jasper is an AI writing assistant that can help you write your blog posts faster.

From the ability to use specific templates to generate ideas, to writing longer posts in less time, Jasper can help you save hours on your blog writing process.

In addition, Jasper now also offers AI image generation, so your blog posts can also have images specific to your content.

Pricing starts at $24/mo.

This is an affiliate link. If you purchase a paid plan I will receive a commission payment.
jasper logo


Read My Essential Guide on Starting a Blog

Starting a new blog doesn’t have to be hard. My guide will walk you through the exact process, step-by-step.


I’ll help you take the guesswork out of blogging.

In the world of blogging, there are thousands of potential strategies and paths to take. I’ll lead the way and give you the exact formula.

There is a paradox of choice in the blogging world. Shiny new tools, “advanced” SEO strategies, and “hacks” to get ahead.

The truth is, there are certain underlying and fundamental principles I will help you understand when it comes to blogging.

Blogging is launching, testing, and tweaking.

Bloggers need to focus less on creating micro-niche sites and more on tying their blog to their personal brand. Blogs attached to your identity are less likely to fail and are given the freedom to pivot. Your blog doesn’t have to be perfect from the start, but I’ll recommend the exact plugins and setup to use. Our motto is, “Good enough, move on.”

Blogging is a Google-driven engine.

When you first start your blog and have a few posts completed, it’s time to shift your focus to link building. Building your blog’s Domain Authority (DA) is priority one so that you can compete. I’ll cover how to efficiently manage your time so that you pull levers that maximize business growth.

Blogging is about building real relationships.

It’s safe to stay behind your computer and design a blog. It’s challenging and uncomfortable to put yourself out there and build real-world influence. However, it has to be done. I’ll teach you how to work with writers, perform guest blogging outreach, build links, and scale your authority.

Blogging is staking your digital claim.

Just like real estate, your blogging business can be a digital asset that builds value over time. I’ll teach you how your blog can drive purchase decisions, build your influence, and generate affiliate revenue.



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