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While most Blog Income Reports are from bloggers who started 5+ years ago, here’s one for my blog that launched 15 months ago in January 2019.
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Let’s dive into my blog income report.
1. Blog Income in March 2020: $61,572
We are in unprecedented times.
The Coronavirus is leading to lockdowns and shelter-in-place orders across the United States and 136+ million jobs in the service economy are at risk.
At first, I didn’t want to post my Blog Income Report.
But then I realized I needed to share the importance of owning a digital business in a time when physical businesses are literally being taken away by a government shutdown.
Plus, I consider myself a libertarian.
The idea of closing down a successful business for months (like my mom just had to do with her highly-successful hair salon) is something hard to stomach.
However, I completely understand (and agree with) the reasoning and want to stop the spread of the Coronavirus as much as anyone else.
What does this mean?
Physical, in-person businesses are more at risk than online ones for disruption.
Just look at the stock prices for online platforms like Zoom, Slack, and Cloudflare – they’re rising while we hit record unemployment. And these corporations survive while local restaurants and small businesses are in real trouble.
It’s not fair.
But it’s the new reality.
You have to ask yourself: Is your business pandemic-proof?
Can you survive a government shutdown?
Are you running a business that requires people in close proximity?
If so, you might want to read my guides and start an online business as a back-up plan.
Ready? Let’s move on to my blog’s income streams.
Affiliate Marketing Programs:
Affiliate revenue was the biggest increase for my blog in March. Overall, I brought in $44,626 from 56 different affiliate programs for an average of $797 per program in March.
This was an increase from $25,619 in February to $44,626 in March for an insane 74.2% increase in one month – my biggest increase ever.
Overall, the main driver was the rise of the stay-at-home economy searching for software related to “video conferencing”, “webinars” and other tools related to online meetings. Luckily I wrote blog posts that started to rank for those terms 3-6 months ago.
The increase in traffic for those search phrases brought in an extra $12,129 in March compared to February. The on the left below are from March 2020 for a single affiliate program, with the obvious chart increase on the right:
Additionally, I saw huge sales increases from old blog posts that started to rank better on Google – web hosting and email marketing software finally hitting search rankings to see a good return.
Overall, web hosting revenue increased by 207% and email marketing revenue increased by 322%. These posts were hovering around page 2 of Google but started to rank on page 1 for a lot of terms.
Finally, it was a steady mix of traffic, with a good blend of affiliate programs, with 56 programs bringing revenue and 33 programs bringing in at least $100/month.
Please note: I must keep a few affiliate programs hidden due to their requirements and personal deals we have together.
Constant Contact $2,375
Resume IO $126
M1 Finance $100
LinkedIn Learning $50
Amazon Associates $46
Monster Insights $20
Creative Market $8
- Digital Product Sales: $1,096
- SEO and Link Consulting for 6 B2B Clients: $15,850
Total revenue in March: $61,572
Expenses in March 2020: $5,426
Besides my fixed expenses, the only ones that increased were the fees to my CPA (because of tax season) and my fees for content (because I paid for a little bit more). Here are my expenses for March 2020:
CPA $1,445 (tax season)
WP Engine $290
Adobe CC $56
ThirstyAffiliates Pro $49
G Suite $38
Total expenses in March: $5,426
Net Profit: $56,146 (91.19% Gross Profit Margin)
Due to the volatile nature of the stock market lately, I started to get obsessed with metrics, so I’ll start documenting other interesting blog financials and other leading indicators:
MoM Revenue Increase: $18,385
MoM Revenue Increase Percentage: 42.57%
MoM Passive Increase Percentage: 70.77%
Passive % of Sales: 74.26%
Revenue Trailing Quarter: $106,606
Revenue YTD: $139,780
Gross Profit YTD: $128,005
Gross Profit Trailing Quarter: $95,474
Now, onto some traffic stats and a March recap.
2. Traffic for March 2020: 303,960 Sessions (+31.29%)
Overall in March 2020 compared to February 2020, I increased my web traffic from 231,514 to 303,960. I just barely hit 300k on the 31st of March which was great so now I can claim that on my home page and all social profiles lol.
Compared to last year, it’s a solid 3,089% increase, as I had just 9,531 visitors in March of 2019.
Here are my monthly traffic metrics so far, dating back to January 2019 when I launched my blog:
- January: 1,147
- February: 2,055
- March: 7,672
- April: 16,920
- May: 34,261
- June: 46,355
- July: 76,926
- August: 105,056
- September: 133,391
- October: 141,348
- November: 143,705
- December: 178,021
- January: 248,910
- February: 231,524
- March: 303,960
4. Email Subscribers for March 2020: +2,577
As of March 2020, I have over 17,500 subscribers on my email list. And as this part of my business is less than 1.5% of my revenue, I’m ready to start opening it up to other revenue streams. I plan to launch some video courses in April and May to tackles in-depth topics like keyword research, SEO, WordPress, and affiliate marketing.
But for now, just know that I’m starting to add 150 email subscribers/day and my list is over 17,500.
5. Tasks Completed in March:
- Added new content to my top 20 blog posts (it was a big month of making updates).
- Published 2 new guest posts on ProofHub and Cyberchimp.
- Created a brand new form of link building via affiliate marketing. (I shared more details in our Private Facebook Group.)
That’s it for my Blog Income Report for March 2020.
The purpose of these new blog income reports is to showcase that with the right strategies, you can make significant income quickly.
Thank you so much for reading – I’m very grateful you found your way here.
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Finally, if you want to start treating your blog like a business and make life-changing money in months, not years, join my email list for a 10,000+ word, 7-day email course on how to do it.