Guest Blogging in 2020: What I Learned Publishing 8 Articles in 15 Days

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If you just started a blog this year, you’re entering the most competitive search engine landscape in history. If guest blogging isn’t a part of your strategy, you are severely limiting your growth.

It’s not 2008 anymore – you can’t hit page 1 on Google just by plopping down 500 words on a page or joining some shady backlink directory. You need to up your game.

High quality, long-form, image-heavy, and relevant blog posts are what rank this year. (Gee, thanks for making us work harder, Google.)

And excluding on-page SEO, getting high quality, relevant backlinks from high Domain Authority sites are more critical than ever. So how do you get the most high-quality backlinks this year?

The answer is modernizing and scaling your guest blogging strategy.

To test the effectiveness of guest blogging, I implemented a 15-day guest blogging experiment.

My goal was simple:

In 15 days, publish as many guest posts as possible on high Domain Authority sites to learn four key things:

1. How to master the guest blogging process.

I wanted to learn the ins and outs of how to effectively target influential blogs, perform email outreach, pitch topics, write and edit drafts, and get published on high DA sites as quickly as possible.

2. The impact of a guest blogging strategy on a website’s SEO this year.

Once the 15 days end and any articles are published, I would use SEO tools to understand how effective guest blogging was at increasing Domain Authority, Alexa Rank, and driving target organic traffic.

3. Strategies to scale white hat SEO this year.

Black hat SEO strategies have been out of style for over a decade now. I wanted to discover the best ways to scale white hat SEO and accelerate the acquisition of trustworthy, authoritative links.

4. If anyone, regardless of experience, can get high-quality backlinks.

In my guest blogging experiment, I only targeted websites with a Domain Authority of 60+, with the average being 72.5. I wanted to prove that any new blogger can obtain these high-quality backlinks.

Guest Blogging in 2019Source:

Disclaimer: Please note, this article includes affiliate links which may provide me a commission at no cost to you. These are merely the best online jobs and the tools to use to be successful. You can read my affiliate disclosure in my privacy policy.

Table of Contents

My Guest Blogging Experiment: 15 Days, 18,400 Words, and 8 Guest Posts

My guest blogging experiment began on January 4th, 2019, and ended on January 18th, 2019. During these 15 days, I went through every step of the guest blogging process. This process included finding the right contacts, cold email outreach, pitching topics, outlining and writing drafts, and finally, submitting guest posts to get them published.

On January 4th, I started emailing 68 different websites to ask if I could contribute a guest post. Of these 68 sites, 28 were interested. Of these 28, I pitched topics to 18. Finally, of these 18 sites, I got eight articles published in 15 days.

In fact, on the last three days of the experiment – January 16, 17, and 18 – articles were published three days in a row.

StartupNation Guest Post

January 16, 2019: StartupNation (DA 61)

AddThis Guest Post

January 17, 2019: AddThis (DA 94)

Infusionsoft Guest Post

January 18, 2019: Infusionsoft (DA 84)

Now that my 15-day guest blogging experiment is over, I can safely review the data and assess the SEO impact on my blog.

Here are the results:

  • Eight guest posts published on websites with Domain Authorities of 81, 73, 60, 66, 71, 61, 94, and 84
  • 32 new referring domains
  • 247 new backlinks
  • 268 new organic keywords ranking in the top 100
  • 372% increase in organic traffic
  • +12 to Domain Rating
  • Alexa Rank improved by 600,000

I’d say the guest blogging experiment was a success!

This blog post is your ultimate guide to unlocking everything I learned after 15 grueling days of aggressive pitching, writing, and publishing guest posts.

Update (March 2020): By continuing this process over 12 months, I wrote over 80 guest posts in 2019, increased my Domain Rating from 0 to 76, increased my organic traffic from 0 to 300k+, and started making $61k/month from this blog – see my Blog Income Reports.

February 2020 vs February 2019 Traffic

Let’s get started.

If you still need to start a blog, you can get started with Bluehost for $2.95/month (63% off). 

What is Guest Blogging?

Guest blogging is the process of a blog owner, writing a guest blog post on another website’s blog. Guest bloggers offer to write content for other blogs in their niche, with the benefit of increased backlinks and referral traffic.

guest blogging definition


What are the Benefits of Guest Blogging?

If you ever hit publish on your latest blog post, wait anxiously for readers, and then.


You’re not alone. Since it takes time for your blog posts to move up the organic search rankings, it gets discouraging when you don’t see traffic right away. Guest blogging is one of the best ways to boost these rankings and build your credibility. By leveraging other blogger’s audiences and Domain Authority (DA), you build up your backlink profile and gain exposure to a broader audience.

Here are my top benefits of guest blogging.

1. Building Your Domain Authority

Your Domain Authority (DA) is a search engine ranking score (from 0-100) that predicts how well a website will rank. Domain authority is a metric created by Moz and measured by many factors, including the total number of links, linking root domains, social signals, TrustRank, and more into a single score.

One of the best ways to build a Domain Authority is by guest blogging. When you contribute content to other blogs, you can include a link or two to your website. Obtaining these contextual, dofollow links from high DA websites is one of the best ways to increase your website’s domain authority (and traffic).

2. Getting Valuable Backlinks

Backlinks, also known as dofollow links or inbound links, are links from other websites to your website. Sites like Google consider backlinks a vote of confidence from the referring domain, boosting your website’s credibility in their eyes.

These backlinks are like votes – the more you get, the more search engines believe your content marketing efforts are credible, useful, and valuable.

When writing guest posts, you can add a link or two to your website within the content, and you can also link to your site in your guest author bio.

3. Generating Referral Traffic

In addition to obtaining backlinks and SEO benefits from guest blogging, your guest post backlinks also bring in referral traffic. A user reads your guest post and clicks links back to your blog, increasing your traffic.

When writing a guest post, strategically add your backlinks to URLs that you want people to read – a useful article, opt-in email page, or service page.

4. Creating New Relationships with Bloggers

Ultimately, the most important benefit of guest blogging is the new relationships that you build with other bloggers and influencers in your niche. It’s a very collaborative blogging strategy, and you’ll most likely stay in contact with other bloggers long after your post is published.

The key is to be valuable. Respond kindly and promptly to emails, send in your drafts on time, and most importantly, create fantastic content. By doing these things, you’ll have a better chance of maintaining a healthy relationship.

Finally, these relationships can also turn into further guest blogging opportunities down the road. Additionally, you can leverage your guest blogging connections and turn them into other cool projects like co-marketing, podcasts, ebooks, and online courses. You can also use these relationships to get intros to more influential guest blogging opportunities.

How to Pitch Guest Posts to High Domain Authority Sites

1. Start By Understanding Your Value

Before you get started on your guest blogging journey, there’s one central theme you need to understand. You have to provide value. Don’t go into the process of guest blogging for SEO only thinking about what you’ll get out of the deal. First, you need to focus on the benefits you’ll give the site.

Ask yourself: what value are you providing by guest blogging?

  • Does your expertise match their audience’s interests?
  • Does your writing style match what the blog’s audience is looking for?
  • Is the blog currently in need of a lot of content to fill their editorial calendar?
  • Can you leverage link building for them in other guest articles you’re writing?
  • Is there a topic that you’re well versed in that doesn’t exist on their blog?

The first step in pitching and finding blogging opportunities is understanding your value and what you can do to help. This information will be vital in your initial email outreach strategy.

2. Create a Targeted List of Guest Blogging Sites You Want to Write For

Once you understand the value you can provide, it’s time to start building your blog outreach list. This list should be a simple spreadsheet with five columns: Website, Name, Email Address, Status (you’ll note your outreach dates here), and Notes.

To start populating your spreadsheet of blogging sites, look up the target blog’s monthly site visitors and Domain Authority by plugging their URL into an SEO tool like Ahrefs. Aim for blogs with a Domain Authority of 50+. Also, check to see if their blog is hosted on their main domain or subdomain – oftentimes a blog on a subdomain won’t provide as backlink strength as a blog on a root domain.

Remember, the higher the Domain Authority, the more SEO impact you’ll receive from each backlink. Additionally, the higher their monthly site visitors, the more readers your guest post will get. If you’re new to blogging, it may not make sense to reach out to a site like Forbes or The Huffington Post, as those require real-world relationships and connections. Aim for websites in your niche with Domain Authorities above 50. To save time during your search, find an article featuring the top blogs and websites accepting guest posts, with Domain Authority scores added in.

Guest Blogs Accepting Guest PostsSource:

But just traffic levels aren’t enough – you need to look for engagement as well.

A blog with 1 million visits/month, but few comments or social shares could be less valuable than a site with 50,000 visits/month but a highly engaged audience. You want readers to interact with your content, so look for engagement. You can also research and find the website’s email subscriber list size. A quality guest article may be shared to their subscribers after it is published, boosting your visibility.

Once you are done adding blogs to your spreadsheet, research these sites in-depth to find their guest posting guidelines. A lot of blogs have a dedicated page that outlines exactly how to contribute, what they are looking for, and requirements on tone, word count, and more.

To find these guest post guidelines, do a quick Google search like: “ blog guidelines.” This searches the blog for any content related to their guest post guidelines.

When you first start guest blogging, avoid sites that require a full draft submission via a contact form. You don’t want to put in hours of work writing a 2,500+ word article, only to submit it via a form and get no response. Focus on sites that allow you to pitch topics or outlines.

3. Find the Right Person to Contact for Guest Blogging Opportunities

So you’ve pared down your list of blogs based on the criteria above. It’s time to find the right person to contact.

First, use LinkedIn.

Start by filtering your search results by the blog’s company page, then within the company, search for people by using terms like: “Content Manager,” “Blog Manager,” “SEO Manager,” “Editor,” or simply, “Content.”

After you find 2-3 potential contacts, connect with them on LinkedIn. Remember, 2nd degree LinkedIn connections are better than 3rd, and if you have a mutual contact, even better. Don’t spend too much time on your connection message either, often your text gets buried or comes off as spammy.

You can also use social media to reach out on Facebook. Find the company or blog’s business page and send them a short message. Companies are likely to respond to Facebook messages because they want to maintain their “quick to respond” metrics on their Facebook pages.

Once you’ve reached out on social media, use a tool like or ContactOut to find the right contact’s email addresses. Even if you can’t find their exact email address, a tool like shows email structure, such as [email protected] or [email protected]

ContactOut has a helpful Chrome Extension that works on top of LinkedIn and adds people’s email address, phone, and social media channels:

ContactOut Chrome Extension

Finally, to stay on the cutting edge with your outreach strategy, check out Respona. They are creating an all-in-one search, outreach, and engagement platform that’s launching very soon. Using AI, they are planning to be the most comprehensive solution to find content, get contact information, and send dynamic email templates. You can join their early access beta list to test them out before they launch.

Once you have this information, add it to your spreadsheet, and note the date of your attempted LinkedIn connection.

4. Start your Guest Blogging Email Outreach

To recap your progress so far, you now have your list of blogs you want to write for, the correct person to contact, and connected with them on LinkedIn. Now it’s time to start emailing your list.

There are plenty of cold email strategies out there. The best tips I learned are to keep your email short, provide value, and showcase your previous work.

Guest Blogging Email OutreachSource:

Here’s a guest blogging cold email template that I like to use, with an 80%+ open rate and 50%+ response rate:

Subject Line: Hey (First Name) // Content and Link Building Opportunities – Adam from (Company)

Hey (First Name),

My name’s Adam and I’m the (Job Title) at (Company).

I’m reaching out because I love (Target Blog) and your (Target Article) really resonated with me because (Reason).

I was curious if:
1) You’d like to participate in link building. I write (X-X) guest posts per month and would be happy to link to your site in my content.
2) You allow guest posts on your blog.

I’d love to contribute to your (awesome? informative? useful?) blog and can pitch some topic ideas that I think your audience will enjoy. Here are some recent samples from me:
(Sample 1 URL)
(Sample 2 URL)
(Sample 3 URL)

Please let me know if you’re interested and I look forward to hearing back from you soon!



That’s it – and this one is a little bit on the long side. In the end, it’s about treating each person as a friend, personalizing your content, providing value in the form of links, and getting right to the point.

Email outreach gets much easier over time once you have a large sample of content and start getting your articles noticed. If you don’t have any writing samples published just yet, have a few drafts in your back pocket that you can share. As a last resort, share a link to your blog.

If you receive an email response and they are interested congratulations! The next step is pitching your topic ideas. Sometimes you’ll receive guidance on topics or themes the blog is looking for, but more often than not, you’ll have to come up with a topic on your own.

5. Perfecting Your Guest Blogging Topic Pitch

There are four main criteria for the perfect guest blogging topic pitch:

  1. Your content doesn’t exist on their site yet. When you have a topic idea, go to Google and search “ topic” to scan their blog to check if it already exists.
  2. Your topic and target keywords have SEO value. Go back to Ahrefs and input the blog’s URL. View which organic keywords are driving the most traffic to see if you can find gaps in their content that you can fill.
  3. The topic matches your expertise. You should be able to write intelligently about the topic and use the guest blog to build more influence in your niche.
  4. The topic matches the audience’s interests. Check their editorial guidelines and look into how they write their headlines. Then read a few of their blog posts to understand better what kind of topic and titles will match their visitors’ interests. You can also check out which of their articles are the most shared on social media to see the content that works best.

How to Pitch a Guest Blog PostSource:

After your research is complete, and you have 2-3 ideas, share them promptly. You can also note in your email reply that, “if these topics don’t work for your audience, I’d be happy to send over more ideas.” In most cases, (if you’ve done your homework) one of your topics will be approved for a draft.

It’s time to start writing.

Remember, if you still need to start a blog, you can get started with Bluehost for $2.95/month (63% off). 

How to Scale Your Guest Blogging

Before you start clicking away at your keyboard like a modern-day F. Scott Fitzgerald, slow down and consider your options. There are two questions to ask yourself when it comes to guest blogging:

  1. Are you going to write the drafts yourself?
  2. Or can you outsource some of the drafts to content writers?

Wait a second.

After all of this research, outreach, and pitching, I’m not going to write the actual blog post?

The answer: not necessarily. 

1. Work With a Content Company, Freelancer, Guest Blogging Service

If you think that the credited author always writes guest posts, you’re sadly mistaken. The typical blog post takes 3.5 hours to produce (and that number balloons up to 10+ hours for longer content). It may be a better use of your time to get a ghost blogger to write the content for you.

If you own the topic idea, create the blog post outline, and edit the final draft, working with a bylined guest post service or hiring a freelancer can save you time and scale your process.

76% of people surveyed in a Public Relations Journal Study believe that as long as the idea came from (and was approved by) the stated author, ghost blogging is just fine. With some ghost bloggers writing hundreds of articles per year, these backlogged articles need a home.

Ghost BloggingSource:

By outsourcing specific components of the guest blogging process, more of your time is freed up to pitch topics, send in more drafts, and publish more articles.

The perfect way to scale your guest blogging strategy is to separate portions of the process to different individuals.

Here’s how it works:

You, the author, pitch the topic, create the outline, and handle the emails. In unison, your writer pens the initial draft, inserts their links and sends you the finished draft. Then you revise the copy, add your links, and submit the draft.

Since high Domain Authority links are so valuable, if you’re great at pitching top DA sites (think 70+), you may be able to get content cheap or even free if you allow your writers to add their own backlinks into your articles.


You can find competent freelance writers on sites like Flexjobs.

I placed a featured job posting on the ProBlogger job board and got over 60 freelance writing applications in one day.

2. Create High-Quality, Shareable, Long Form Guest Blog Posts

The quickest way to make your guest posts go viral on social media is by creating unique, high-quality, linkable content. What do I mean by linkable?

Well, if you hit publish on a guest post about the Top 10 Digital Marketing Trends of 2019, but it has no useful data or images, it’s probably not going to get shared.

Alternatively, if your article is filled with interesting stats to back up your claims, beautiful infographics, and striking imagery, it is much more likely to go viral and generate passive backlinks.

Guest Blogging InfographicSource: Alberto Antoniazzi

3. Format your Guest Blog Posts and Links to Maximize Effectiveness

Primarily, guest post drafts are written, shared, and approved all inside of Google Docs – a free tool that’s perfect for collaborating with bloggers. There are a few best practices to understand: formatting rules, sharing options, and link strategies to maximize your effectiveness per post.

A. Format Your Google Doc Correctly

Nothing will make you look more like a rookie to another blogger than not understanding how to format your drafts. Every blog has slightly different guest blogging guidelines. However, using the Outline Tool within Google Docs will help make your draft easier to navigate and feature the correct headers (H2, H3, H4, etc.).

You also want to understand Google Docs sharing rules. Send your drafts to editors with the share setting of “Anyone with the link can edit.” If you’re paranoid your precious work will be edited into oblivion, make a copy and save it to your Google Drive.

B. Strategically Add Your Links

Typically, when writing a draft, you’re allowed to add 1-2 links to your website within the content. Plus, you get a link to your homepage in your author bio. But these aren’t hard and fast rules.

For some guest posts, you might be able to get away with adding 3-4 links to your website in the content. The key is your links need to be contextual, relevant, and highly useful to the reader. Also, mix up your anchor text so that your backlinks don’t send traffic to your site with the same keyword every time. This is not an SEO best practice.

When placing your links, start by adding at least two within the content, unless the guidelines explicitly state otherwise. Your links should go to blog posts that are relevant and backup the content, not your home page or contact page.

Bonus tip: some blogs are re-syndicated to multiple international TLDs, so one link can potentially count as ten if the website has separate international domains.

C. Add Your Author Bio (With Backlinks)

An effective guest author bio is 2-4 sentences long, gives readers a feel for who you are, what you do, and a way to connect with you. And you’re not limited to just one backlink in your bio. You can usually get away with two (I’ve had a few posts with four). Another tip is to strategically link to an opt-in email page from your guest author bio to get more subscribers for your list.

Here’s a bio of mine from my guest post on Crazy Egg with two links in my author bio:Guest Author Bio Links

4. Link to Target Influencers in your Guest Posts

When placing links, don’t solely focus on yourself – share the wealth!

Links are the currency of the Internet. A recent survey in 2018 found that 78.6% of blogs sell links, with an average cost of $352.92 per link. And this number is rising. The going rate for a link from a 90+ Domain Authority site can go for as much as $2,500 per link.

Another benefit of guest blogging on high domain authority sites is that you can leverage this DA to provide value to influencers. For example, if there’s an influential blogger, podcaster, or celebrity you have always dreamed of rubbing shoulders with, link to their website in your guest posts frequently.

Guest Blogging Top InfluencersSource:

Better yet, use an SEO tool like Ahrefs to find specific landing pages where they’re ranking between 5-15 for a high volume keyword. Link to that landing page from your top DA guest posts multiple times to see if you can boost their rankings.

Once you link to the influencer 5-10 times, reach out to them via email. Let them know you love their work, showcase the useful links you’ve sent them, and don’t ask for anything in return.

What? Ask for nothing in return? 

Yes, that’s correct.

The best way to grow your online influence with guest blogging is to provide incredible value to the most substantial amount of people, with zero expectations.

If you can become influential and provide real value to real people, people will organically want to help you.

Become so valuable that others feel bad if they don’t help you out.  

Okay, now that all of your influencer links are placed, it’s time to submit your draft. Submit your Google Doc and wait for feedback. The editing process is usually relatively quick. In this stage, you can collaborate further inside your Google Doc and answer any comments or suggested changes they may have.

Once the draft is approved, your article will get a scheduled publish date – typically 2-3 weeks out.

You’ve made it a long way, and your guest post is scheduled. Let’s recap what you’ve done so far.

  1. First, you discovered how you could personally provide value to other bloggers.
  2. Next, you created a targeted list of blogs you want to write for, focusing on Domain Authority, traffic, and engagement levels.
  3. You uncovered the right contacts and performed email outreach with a reusable email template.
  4. After receiving a reply, you pitched guest post topics after scanning their site and understanding their audience.
  5. Once your topic was approved, you started writing and formatted your draft correctly in Google Docs.
  6. Next, you strategically placed your backlinks in your content and guest author bio.
  7. As a bonus, you linked to influencers and people you want to work with.
  8. Finally, you submitted your draft, assisted with edits, and locked in a publish date.

Guest Blogging PublishSource:

Your article is officially ready to launch.

Do you still need to start your blog? Try Bluehost for $2.95/month (63% off). 

5. Guest Blogging for SEO: Tracking your Results

Congratulations! Your guest post’s publish date has arrived, your article is posted, and you get to read your published work on a popular website. Take the time to enjoy this moment – your hard work has paid off.

So what do you do now that your article is live? (What?! There’s more?!)

Share your article on your social channels and among your professional network. Once the article has been up for a week or two, it’s time to recognize the SEO impact this article has on your website. Remember, you have to be patient.

It takes time for sites like Google to discover your guest post, crawl its links, and attribute them back to your website. And it takes even longer for these links to impact your search rankings. But after patiently waiting, crawlers hit your article, discover your new backlinks, and recognize the new referring domain pointing to your blog. Let’s track your SEO progress.

Use a tool like Ahrefs (if you haven’t realized already, I love this tool) and check the following website metrics to view their improvements over time.

Blog Traffic Increase


1. Alexa Rank.

The measure of a website’s popularity. It ranks millions of websites in order of popularity, with one being the most popular. Your Alexa Rank is a great metric to track, as it compares the popularity of your site against all others.

2. Domain Rating.

Similar to Domain Authority, Domain Rating is a KPI created by Ahrefs which measures your website’s authority on a scale from 0-100, based on your link profile.

3. Number of Backlinks.

You can view the number of new, lost, and live dofollow links that are pointing to your domain. This number includes multiple links per domain, so if you get four links in one guest post, the total number of backlinks is 4.

4. Number of Referring Domains.

This SEO metric is similar to your amount of backlinks, except that it is only counting the number of websites linking to you, not your total number of links. Based on the previous example, if you receive four links from one guest post, the total number of referring domains is 1.

5. Organic Keywords.

Once you crack the top 100 search results for a target keyword, you can track its progress and movements in Ahrefs. It’s important that your number of organic keywords increases over time, as new backlinks to your blog posts will increase their visibility and rankings on Google.

Track these results every week (or every day if you’re obsessed like me) and enjoy witnessing the impact of your hard work.

If you’re ready to scale your SEO and guest blogging with my step-by-step guide, spreadsheets, and outreach templates check out Backlink Blueprint 1.2:

Backlink Blueprint

My Guest Blogging Experiment: Summary

Guest blogging is still one of the best ways to grow your web traffic over time. By writing high-quality guest posts on other websites in your niche, you receive valuable inbound links, increase your Domain Authority, gain more exposure to readers interested in your content, and build new relationships with bloggers.

To get started, discover the value you can provide to other bloggers. Use email outreach strategies to lock down guest posts. Leverage content writers to scale the speed at which you publish. Build enough influence to get people to write for you. Finally, maximize your SEO impact with smarter link placement.

By conducting my guest blogging experiment and publishing eight guest posts in 15 days, I received 247 new backlinks, a 12 point boost to my Domain Rating, and a 372% increase in organic traffic.

Now it’s your turn.

If you’re ready to start a blog, get started with Bluehost for $2.95/month (63% off). 

With thousands of websites accepting guest posts from seasoned writers and new bloggers alike, it’s time to up your game in 2019. So go out there and build your online influence, scale your content strategies, and provide so much value that influencers will be asking you for help.

Continued Reading on If you want to take your blogging further, check out my ultimate guide to starting a blog, ways to make money blogging, and the best web hosting companies to get started.


  1. Hi Adam,

    Amazing post! What are your thoughts on paying for guest posts? For example, on fiverr you can pay for “10 guest posts on a high da blog”.

    Thanks 🙂

    1. Hey Nathan, I would definitely avoid that on Fiverr. If you pay for guest post services, there is a wide range of quality online and most are on the low end.

  2. Great article and great results! Did you also try to get links from other sources than guest posts? I am wondering if having only guest posts could causes some kind of penalty to your site? I have been doing seo for myself for over 10 years with mixed results!

    1. Thanks, Paul! Yes, I also do a lot of link building outreach outside of my guest posts. I try to make my outreach 75% link building and 25% guest posts. It’s important to not be too reliant on guest posts and perform link building, as getting links in older pages is actually better for SEO. I use Ahrefs to view an individual page’s “URL Rating” (just like Domain Rating, but for a specific page) to try and get links from the most valuable pages. I hope that helps!

  3. Hi, really great info! Thanks for sharing. I appreciate your efforts for sharing this list with us. Keep it up.

  4. Ahrefs
    While we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
    While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.

  5. Hey Adam thanks for taking the time to write all this up, it was very well presented. You gave some great strategies and new thoughts and I will definitely be checking out the Ahrefs blog post. Thanks!

    1. Hey Mortiz, are you referring to the links in the guest blog posts to your blog? Definitely make them dofollow links. Just be careful and make sure not to over-optimize your anchor text with keywords exactly matching your target keyword. It’s also good to avoid the keyword entirely sometimes. Ahrefs has a great blog post on anchor text worth checking out.

  6. Hey Adam,

    You write this article on a different level, I think guest blogging is the best way to create backlinks for generating traffic easily and also for SERP. But I have a question for you guest blogging gives a guarantee for boosting the ranking on the search engine.

  7. hey, your post is amazing! something I am curious about; in your post, you mentioned that your DA was increased to 72 but rn as I am going through it, your site DA is 38. Was curious to know how it dropped. please take no offence, I’m just curious as I work to build the DA. your response is awaited and would be much appreciated, thanks! 🙂

    1. Hey Cathy, good question. I specified that my DR (Domain Rating) increased to 72 in one year. That is an Ahrefs metrics whereas DA (Domain Authority) is a Moz metric. I tend to use Ahrefs data as they are one of the fastest web crawlers out there and better than Moz in my opinion. More and more people seem to be using DR instead of DA.

  8. I have searched all over for a comprehensive guide like this!! I bookmarked this and will definitely be referring back to it…thank you so much for writing this!

  9. Hi Adam,

    I found these tips really helpful – and have been following them ever since I started blogging earlier last year.

    Also love how you and Brian Dean recommended that our email outreach should be personalized, and not sound like it’s a duplicate coming off a long list of outreach emails.

    While I haven’t been getting a lot of success in converting guest blogging inquiries, I do have a couple successes. Cheers for the useful insights!

  10. Thanks so much for this detailed post, Adam. My Backlink game is weak, but its something I’m going to be investing a boatload of time into in 2020.
    I’ll document the progress and link it to you with the credit!

    1. Hi Adam, good post. I’ve been reading a few on blog earnings etc especially when it cones to affiliates so to see how quickly you have grown your blog is great.

      I’ve just started a travel blog (not great timing i know), but what i got from your post is to put together 5 pieces of content that could then be linked back to from the guest posts? Or were you saying for every post you do on site do 3-5 guest posts (are you linking these to your homepage)

      Thanks in advance


      1. Hey Aimee,

        Great question. 🙂 Lol it’s probably not the best timing but hopefully, we’ll be back before we know it. I agree with the first thing you said – your first 3-5 articles should be long-form, high-quality articles full of stats and images that are ready to be linked to from anywhere (guest posts or otherwise). The goal is to create good enough articles at first to get a bunch of links from your guest posts/link building efforts. These high-quality articles will hopefully get more links over time even if you’re just starting out.

  11. Great post!
    I do follow a very similar email template when pitching to websites but I have started to think adding topic ideas from the get-go (1st email) is a better way to keep them interested.

    What do you think?
    I know there is more work, but is there a bigger reward?

    1. Hey Freya, great question. I recommend avoiding any topic ideas to email number 1 because it’s the most time-consuming part and getting guest posts is a numbers game based on the number of emails you send.

      Your topic pitches should be customized for every site, including titles based on keyword research, competitor analysis, (and things that don’t exist yet on their site.) Plus, you can’t be sure what the site’s current content strategy is – it comes off as disingenuous when you’re first reaching out and already pitching ideas.

      Remember, it’s a real relationship and you need to first understand their needs before telling them your ideas.

  12. Thanks for writing this in-depth post. You covered every angle.
    the information is very well detailed and point by point thanks for sharing such information
    Thanks so much for posting this.

  13. Hey Adam, I think I first came across you sometime last year through an article you wrote for Active Campaign.

    But coming across your blog recently again has been a blessing.

    I have read several pages on your blog during this single session and I can say I’m proud of how you’ve handled the business of blogging by bucking the conventional trend and defying the common beliefs.

    This particular page has been quite revealing though.

    I’m trying to find my feet in the blogosphere, too, and I look forward to collaborating with you some day.

    1. Hey Ali – thanks a lot and I’m glad you found my blog. I appreciate your comment, too. I wish you the best of luck and let me know if you have any questions. 🙂

  14. Great article adam! If one is operating a blog by himself and planning a marketing phase, do you think he should stop publishing articles and allocate a certain amount of months into guest posting? Doing both at the same time is pretty hard don’t you think?! I was thinking of hiring someone off of fiverr to do the guest posting, any opinions on that?!

    1. Hey Tony – great question. I do both at the same time and probably spend more time on guest posting and link building than on my own content. To do both, you’ll have to outsource at least one of the two to content writers. Fiverr is a good option – I also like Textbroker or writers on the ProBlogger job board.

  15. this really great collction of you, all sites are good and making me hungry for taking backlinks! lots of thanks for your great work.

  16. Thanks for sharing an amazing information really such a wonderful site you have done a great job once more thanks a lot!

      1. Thanks for the response Adam. Your stats on ahref are brilliant.  You should do a seo course!I struggle getting guest posts without paying a fee. I email  hundreds of people, only a few respond saying they allow guest posts for a fee.  I probably have only received free guest posts from 2 out of the hundreds I have sent.  Is there an easy way of finding sites that accept guest posts without paying a fee?  I have the ahrefs tool or is there another tool that can help me?

  17. Thank you for all this useful information. I am going to check out your comprehensive list of blogs and websites that accept guest posting. Traditionally, I’ve stayed away from guest posting because it can be so time consuming, but I plan to try some of your methods this year.

  18. Thanks for the tips! I think this is valuable. I would’ve loved to learn more about how you find these websites to pitch to. I use a similar strategy, but have been getting a small number of websites to agree to accept a guest post. Any suggestions?

  19. Thanks for the tips. I was always hesitating about guest posting but now I’m more motivated and determined after seeing your results

  20. Great article. I find your article very useful. It would greatly help me in my guest posting for my home improvement site. Hoping that 2020 would be much better in terms of SEO. Thank you.

  21. Hi Adam,
    This is some great work from you! I must congratulate you for continuing to provide value to your readers.

    As a new blogger, how can one use your approach of outsourcing guest blog content as money will be hard to come by for any new blogger in town and no one will provide content for free?

    1. Hey Aakash, that’s a good question. I would find a cheap freelancer on a site like ProBlogger or Fiverr. It’s typically a 1:1 approach where you send outlines to 3-4 different writers and find a good one that matches your style/price. You can find quality writers for prices ranging from 3 cents to 25 cents per word. For example, if you submit a 1,500-word guest post and are paying 4 cents per word, you could have that content written for $60. Then sell a few links in the article to large brands and you’re making money. 🙂

      1. YES! This is everything, you are brilliant!
        Will I be able to sell links to large brands right away bc of the guest spot? OR would I need to have writing samples published to be affiliated?

  22. Hi Dear Adam,
    Thanks for really professional articles on your website, I have learned so many things. this was deep learning about SEO strategies. I plan to take these devices on my website. Thank you.

  23. Great.. Thank you for providing such a nice and helpful article .. This post will sure help the readers to find out the best one article

  24. Honestly, guest posting is becoming much more difficult in 2019. I’d be interested to learn more about how to effectively do a guest post campaign. Outreach, etc.

  25. Thank you for the information. Great article with regards to guest posting. Hopefully the list that accepts guest post will be updated to 2020 so we can have more opportunity to guest post with too.

  26. Thanks for sharing. Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work.

  27. Wow this post has a lot of valuable information. What’s your take on domains that have links from spammy sites like pills, casinos, etc. I was no checking this at first but now I check for spam score. Do you currently check for spam score when evaluating sites to contact?

    1. That’s a great question. I think checking for Spam score is a good idea. I don’t typically check as the sites I’ve been writing for are marketing brands, but I think it’s a good idea to check that number via Moz or another tool.

  28. Thanks for sharing. Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work.

    Thanks Again.

  29. Sir you are actually awesome. You have explained this guest posting in such a detailed way that i really really just love it. So i will continuously follow you from now. Waiting for your next move Sir.

  30. Hi Adam, Thank you for the article that you shared and will greatly help my construction business in guest posting opportunities.

  31. Hey Adam Thanks, I am your fan now. This article is perfect for me. I tried some different ways to build backlinks but they are not good as yours.

  32. Wow this post has a lot of valuable information. What’s your take on domains that have links from spammy sites like pills, casinos, etc. I was no checking this at first but now I check for spam score. Do you currently check for spam score when evaluating sites to contact?

  33. Great article, Adam,

    This is exactly what I need to start promoting a new site of mine (a GPT site). I got my aha-moment when you challenged me (as the reader) to think what value can I bring by guest posting.
    This is not the first article I read today about guest blogging but is by faaaar the most complete.


  34. This is about the most thorough post about guest blogging that I have read so far. I have read many such posts but there was always something missing.

    I don’t consider myself as a good writer therefore, the only option for me is to outsource article writing.

    Another thing I like about this post of yours is the sample outreach message you presented. If you don’t mind, I have copied it to serve as orientation or idea for me when I reach out to website owners.

    Thanks a lot for this post.

  35. As an individual that is new to backlinking, this article has given me a good base to get started and given a better understanding. I also really enjoyed the Topic Pitch, I found it interesting and also saw how I can target my blogs more.
    Thanks for sharing and I hope to improve my guest blogging.

  36. wow great article, I have learned a very new concept today. You guys are doing a great job providing such useful information. Thanks again.

  37. Fantastic blog! This is truly a great read for me. Great piece of information. Thanks for sharing this with us.

  38. You have published a great list of guest blogging.

    I don’t know whether this is helpful or not.
    This is how I search for queries for niche Relevant Guest Posts:
    1. NICHE + “write for us”
    2. NICHE + “contributors”
    3. NICHE + “guest writer”
    4. NICHE + “guest post guidelines”

    1. Hey Olga, thanks for your nice comment. And for content writers, you typically pay per word rather than per hour. The price can range from 2 cents to 25 cents per word. I would look for a writer in the 4-10 cents/word range and then hone them in on your writing style over time. It’s important to test out new writers by providing an outline and letting them write one post for you before committing. I hope that helps!

  39. Thanks for giving such a wonderful tips of Guest blogging these are really helpful in blogging.This article is really full of information and knowledge.

  40. Great post, thanks for the sharing guest post submission method. I will try to increase SEO Effectiveness for my website. Thank u so much..

  41. Hello Adam,

    This is my first time on your blog but I can tell you that I enjoyed every bit of this article.

    There’s so much a business owner can achieve by simply guest posting on other authority sites.

    Thanks for sharing great value.


  42. Thanks Adam. Really in-depth post with so many great pointers and explanations on how to do it. I’ve been copying the instructions over step by step to my guest blogging backlog so I can get started with it : )

  43. Hey, Adam!
    Great content you have written I must say. Thank you for providing such a useful how-to guideline for guest blogging. It will really help the new startup businesses to generate traffic and improve their trust flow and can attain high-quality backlinks.

  44. You have published a very informative blog about the guest. Today guest posting is not just getting the backlinks, it is also a medium of getting the new visitor to your website. Thanks for sharing with us.

  45. Great post. I was checking constantly this blog and I’m inspired!
    Very helpful info specially the remaining phase 🙂 I take care
    of such info a lot. I was seeking this certain information for a long time.
    Thanks and best of luck.

  46. Great post, thanks for the sharing guest post submission method. I will try to increase SEO Effectiveness for my website. It inspires us more to do what you just did in your experiment! Very Informative

  47. Like many others, most of the link comes from guest posting and link Outreach, Thanks for sharing your knowledge about it.,

  48. Great, read your article, I understand how guest posts work. I will try it to increase SEO effectiveness for my website

  49. I have been searching for a article which can give me an insight on guest posting with ease and increase domain authority. Thanks for this amazing piece of content. Now, I will be following your footstep for my travel website.

  50. Great work Adam!

    Its really interesting to learn from someone that’s talks about their experience in details. It inspires us more to do what you just did in your experiment.

    Very informative! Guest post is indeed a great idea to boost organic traffic.

    Well done! Thanks for sharing!

    1. Thanks for the kind words Paul! I appreciate you reaching out. Yes, I’ve found guest blogging to be a great way to build Domain Authority.

  51. thanks for sharing the process of guest post submission i also have a blog in my website and i am looking for sharing those content also those that i am going to write down in future through guest post

  52. Super informative submit for a new blogger which include myself! Just began my blogging adventure a month in the past and I’m going to spend a while doing guest posts to attempt site visitors to my blog. Thanks for sharing.

  53. Most of the times, I just scroll the article to see the main points but your article had me stuck from start to end. Thanks for the awesome piece.

  54. This was super helpful! I’m definitely going to try out your method! Thank you for sharing your template, I always feel so much better knowing what other forms people use.

  55. Thanks Adam! I’ve always put backlink building on the sidelines, instead placing my focus for content for my own sites. Yet your results speak for themselves. Time to implement… 🙂

  56. Article is nice and understand. I hope my question will be tough for you. Guest posting is organic or paid?

    Note: I have a guest blogging list and the excellent content with the appropriate topic. But Do I want to pay for guest posting?

  57. The above article gives the ideas and tips to publish the article in 15 days to the blogger. It is really useful to write the best content to the content writer. Thanks for sharing the article.

  58. Great experiment, Adam! Guest blogging has a really huge impact on your blog especially when you guest post on sites that have high DA’s. I’ve recently started guest blogging as well and it is so much helpful.

  59. Hey Adam!

    Super informative post for a new blogger such as myself! Just started my blogging journey a month ago and I’m going to spend some time doing guest posts to try traffic to my blog.


  60. Hello Adam,

    This is really a great post, I have never knew the impact of guest blogging. My (our) blog started as a journal for ourselves, primarily for vacation posts. I’ve always kept SEO in mind, but not too deep delved into. And I’ve always thought it could organically scale with just posting content.

    You’ve given me a different perspective, and I can’t wait to develop this skill that you have. Will put it into practice soon! Thank you once again!


    1. Hey Lee, thanks for the nice comment. Glad you enjoyed my article. I typically publish 5-6 guest posts for every 1 blog post on my own site to help scale the SEO and Domain Authority (at least for the first 6 months). I will say this would be impossible without hiring writers, but I’d say at least 1:1 guest post/your own blog posts would be a good place to start, depending on your niche. Thanks again for your comment and feel free to reach out anytime.

  61. Thank you so much for sharing this informative blog with us. I appreciate and acknowledge the time and effort you put into this. It’s helped me a lot during guest postings.

  62. I never comment on blogs, but man this was a GREAT post. I write a lot of longer content and I greatly appreciate the time/effort you put into this.

    1. Hey Tom, thanks for the comment – so glad you liked it. Definitely one of my favorites to write. Let me know if there’s anything I can work with you on. 🙂

  63. You provide real value to the reader who are looking for guest posting options like me. Thanks for sharing the valuable insight in the article

  64. Hello Adam and Cheers,

    I am starting the process of guest posting and ran across your article. The information is very detailed and easy to follow. I think what also makes it a good read is the fact you have the stats or numbers to back it up. Was there a thought process you went through to come up with an idea based on stats? It truly makes it more powerful.

    anyways thanks for writing your thoughts and systems down for us,


    1. Hey David – thanks for your comment and glad you found it useful. For the stats idea, I’m pretty analytical when it comes to SEO and spend a lot of time (possibly too much lol) inside Ahrefs. I kept hearing that guest blogging isn’t as effective as it used to be, so I wanted to prove that theory wrong. If the sites you get published on are high quality (relevant, high Domain Authority, etc.), guest blogging is one of the best ways to build up your own DA and traffic.

  65. Hi Adam, what a lovely post on guest posting.
    I have a question!
    what if there is a form to submit pitch like JeffBullas,do I still need to send an email to Jeff neglecting the submission form?

    Thank you.

  66. Guest Posting is one of the best methods to build quality backlinks and as per your words, it is not that easy to pick any website for guest posting. One must need to maintain the relevancy. Guest Posting must be done on the relevant websites only.

  67. Hi Adam,

    Love the blog, one question..if a number of bloggers choose to accept the same topic, do you just keep the same topic for each but obviously make them unique, or offer a slightly different topic?

    Thank you!

    1. Hey Becky, thanks for the kind words. I think I understand and it’s always important to never pitch the same topic -there are easy ways to make them different. If, for example, your general broad topic was “Ecommerce SEO”, you could pitch: “XX Ways to Improve Product Page Conversion Rates”, “X Best Ways to Generate Blog Traffic to Your Online Store”, or “XX Expert Tips to Conduct a Technical SEO Audit”.

      So while it’s all the same general theme, your topics and articles should always be 100% exclusive and unique to that site. Hope that helps!


  68. It is very useful blog which you have shared Mr Adam. Thanks for sharing.

    I am from Travel and Tourism and have written in my domain

  69. Helpful things.Thanks.I also read your author section on Upmixed regularly.Really good stuff.
    best regards: Micki

  70. Hi adam,
    that’s a great way to help newbie to pitch for guest post.
    I came to your blog by accidently and find helpful tips that i’m looking for long time.

    I also want to know that you accept guest posts 😉

  71. Hey Adam, This is fantastic content that every blogger needs to know. I also started just a month ago and I must say I am truly motivated by you about guest posting. This content just made me think that I’m doing a good job and there is a lot of scope for me to do better. Thanks for the motivation.

    1. Hey Jacob – thanks for the kind words. Glad you got some motivation from this article. Good luck with all of your guest posting!

  72. Invaluable insights!

    It’s funny how I’ve been a freelance writer for years and have written tons of guest posts for my clients but never pitched editors to get my own work published.

    I’m looking to change that.

    Thanks for this amazing guide, Adam!

  73. Great work Adam!

    I must say this is one of the best guide on Guest Blogging.

    One thing is clear from the post, if you’re providing value to the audience – great results will definitely follow.

    Looking forward for more posts like one.


    1. Hey Bijay, thanks so much – I’m glad you liked it. Feel free to let me know if there are other key topics related to this that you’d like to see made into articles.

  74. Great stuff Adam! I love the sentence about link building in your outreach email: it shows that you are willing to give them something back

    1. Hey Stefan, thanks for reading – I appreciate it. Yes, I think that providing value is the most important aspect throughout the whole process: up front link building in your email pitch, writing great content and saving the guest blog time, and linking to influencers at the end. Plus, some sites may be interested in link building but not a full guest post, so it’s a chance to generate more links with less work.

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