7 Best AI SEO Tools of 2023 (Ranked)

Choosing the right AI SEO Tool is vitally important to your business. From optimizing your website for search engines to managing your online content, the best AI SEO tools can help you meet your goals. In this guide, I ranked and reviewed the 7 best AI SEO tools, so that you can pick the best one for you.

Surfer SEO

Surfer SEO is a great tool to create content that ranks high in search engines. It allows you to see what keywords to use when creating new content, and also lets you to perform site audits to improve your website’s SEO.


SEMrush is a complete SEO toolkit that allows you to research keywords, track your rankings, and analyze your competitors. Its backlink crawler is also one of the fastest, so you can keep track of your link building progress.


Frase is a content writing tool that uses AI to help you research and write better content. Building content briefs is quick and easy with Frase, and you can also use it to successfully collaborate with your team.


Outranking optimizes your content for over 40 on-page SEO factors, so you can be sure that your content is as search engine friendly as possible. It also offers an SEO article outline builder, so your team will always know what to write about.


WriterZen is a topical authority builder tool that makes it possible to build silos of information about a topic. If you want to become a thought leader in your industry, WriterZen is a great tool to help you get there.

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As the digital landscape evolves, so too must our businesses.

That’s why more and more marketers are turning to artificial intelligence (A.I.) for help with their business efforts.

From AI writing software that can help you create articles that rank in search engines, to A.I. sales software that can help you find and connect with potential customers, several A.I. tools can help the marketing and sales process.

But what about getting more people to visit your website?

With search engine optimization (SEO) having the aim of helping a website rank higher in search engine results pages (SERPs), there are several ways that A.I. can be used to improve SEO efforts.

From using keyword rank tracking software to target the right keywords, to knowing about link building and the leverage flywheel when speeding up the process of getting backlinks, a well-optimized SEO strategy can compound the results of any inbound marketing campaign.

When it comes to using artificial intelligence for SEO, several different A.I. tools can be used to help.

In this post, I rank and review the best AI SEO tools that can give you a boost in your search engine optimization efforts and help you rank higher in the SERPs.

Let’s get right into it.

What Are The Best AI SEO Tools?

Here are the best AI SEO tools to consider.

1. Surfer SEO.

Best Overall For AI SEO.

surferseo homepage

Surfer SEO allows you to quickly and easily optimize your website for better Google search engine rankings.

By entering a few details about your website and target keywords, Surfer SEO will analyze your competition and recommend ways to improve your SEO.

You can then use the Surfer SEO app to track your progress and ensure that you’re on track to reach your goals.

With a visual indicator showing a score between 1 and 100, you can see how well your content will do at a glance, with a higher score indicating a better chance of it ranking above your competitors’ websites.

You can also use the site audit feature to find and fix common SEO issues that may hold you back on specific live pages or your whole website.

By applying these suggestions, you can significantly increase the quality of your website.

You should also consider integrating Surfer SEO into Jasper AI for the ultimate SEO research and creation combination.

You can check out my full SurferSEO review for more information.

Key Features:

surferseo features
  • Build an article outline in minutes, ensuring you’re writing content that ranks.
  • Generate a perfect content strategy by learning what your competition is doing and how you can beat them at their own game.
  • Get content suggestions that will boost your search rankings by using Surfer SEO’s artificial intelligence to find the best topics and keywords to target.
  • Learn how to dominate your niche with a complete website audit to find and fix any common SEO issues.
  • Maintain your content by using the Surfer SEO app to track your progress and ensure that you’re on track to reach your goals.

User Experience:

sufer ux

Creating a content silo has never been easier than with Surfer SEO.

You can quickly brainstorm ideas around a topic you want to target, and the software provides you with all the data you need to create high-quality content.


surferseo pricing

SurferSEO offers these pricing points:

  • Basic: $49/month
  • Pro: $99/month
  • Business: $199/month

What I Like/Dislike About Surfer SEO


  • The SERP analysis tool is fantastic for analyzing your competitors and determining what you need to do to improve your site.
  • Every web page on your site can benefit from the Audit function, so it’s a great way to ensure your whole site is healthy.


  • The pricing plans have increased a few times recently, so it might not be the most affordable option for those on a budget.

Product Updates:

  • People in the same organization can now collaborate on projects using the new Surfer organizations feature.

Get started with SurferSEO.

2. SEMrush.

Best For Fast Backlink Crawling.

semrush homepage

SEMrush provides a complete SEO solution for businesses of all sizes.

The software gives measurable results from online marketing efforts, allowing businesses to track progress and ROI.

With a fast backlink crawler that updates frequently, businesses can monitor their link profile and disavow any harmful links.

Various insights and reports are available to help businesses improve their SEO strategy, giving them an edge over their competitors.

SEMrush can also help with PPC and social media marketing efforts, giving businesses a complete online marketing solution.

Key Features:

semrush features
  • Increase your search engine traffic with complete and easy SEO tools & workflow that cover all SEO specialties
  • See several hundred keywords (both local, national and international) with the most accurate keyword difficulty & SERP features database
  • Analyze any domain’s backlink profile with the most extensive and freshest backlink index
  • Perform as many technical audits as needed to fix website issues that hurt search visibility
  • Stay on top of your search engine positions, getting personalized insights and improving your rankings along the way.

User Experience:

semrush ux

An interactive dashboard provides you with all the features and tools you need to be organized and efficient in your SEO efforts.

The ability to track organic search positions easily and see progress over time is very valuable, as is the ability to disavow harmful backlinks.


semrush pricing

SEMrush comes with these pricing plans:

  • Pro: $119.95
  • Guru: $229.95 /mo
  • Business: $449.95 /mo

What I Like/Dislike About SEMrush


  • The Backlink Auditing & Backlink Gap feature is excellent for identifying content gaps you can write about and rank for.
  • You can also see the results of PPC campaigns, so it’s a tool that can save you time and money you would have otherwise had to spend on another platform.


  • There is a slight learning curve to using the platform, but this is to be expected with any tool that has so many features.

Product Updates:

A new backlink analytics database has been released, which provides users with more data on their backlinks.

Get started with SEMRush.

3. Frase.io.

Best For SEO Content Briefs.

frase homepage

Frase.io is an SEO platform that uses natural language processing (NLP) and machine learning to help you optimize your content and rank higher on search engine results pages.

From the initial process of researching competitors to the creation and optimization of content, Frase.io provides a comprehensive set of tools to help you improve your SEO efforts.

You can create content briefs that you can share with your writers to ensure they create content that search engines will love.

Alternatively, Frase can generate high-quality content within its same interface and at the press of a few buttons.

This means you can go from a blank page to a fully optimized and published piece of content without leaving the Frase app.

Whether you’re an agency that deals with SEO management, a content writer, or simply working in any other capacity where SEO is essential, Frase.io is an A.I. tool that can help you get the job done.

Here’s a review comparing Frase to Jasper if you’re looking for a side-by-side comparison of two of the best AI tools.

Key Features:

frase features
  • SERP analysis allows you to track your progress and see how your content performs on search engines.
  • The AI-powered content brief generation tool creates briefs for your writers that are optimized for SEO.
  • The content brief & content outline templates help you organize and optimize your ideas before you start content writing.
  • The A.I. writing feature helps you write better content by suggesting topics and keywords you may want to include.
  • Refreshing content via a URL allows you to update your content without having to start from scratch.

User Experience:

frase ux

You can easily create a content map for various topics and subtopics you want to target with your content, and the Frase Document Editor will help you optimize your content.

You can also generate ideas in terms of questions that people ask about your topic, what content is currently ranking, and more.


frase pricing

Frase offers these pricing plans:

  • Basic: $44.99/mo
  • Team: $114.99/mo
  • Enterprise: Custom prices as needed

What I Like/Dislike About Frase.io


  • I like that templates are adaptable and can be trained, so you can modify them as needed.
  • When you click the “Write for Me” button, you’ll get SEO-optimized content – as long as good input is given to the tool.


  • When it comes to non-content-related SEO capabilities, the program lacks features found in other A.I. tools.

Product Updates:

  • An SEO Add-on has been created that provides information about keywords’ monthly search volume, domain data, and more.

Get started with Frase.

4. Outranking.io.

Best For Getting An ROI On SEO.

outranking homepage

Outranking allows you to accelerate your SEO content performance with an AI-powered content optimization tool.

Outranking will help you optimize content for better search engine rankings using various data sources.

The ability to research and write high-quality content that combines human and A.I. automation helps you get the most out of your written words.

With the advanced integration of data and artificial intelligence, Outranking can help you get your content in front of the right people at the right time.

There are over 40 on-page SEO optimization factors that Outranking considers when optimizing your content.

Key Features:

outranking features
  • Gain deeper insights to aid your content strategy for higher ROI so you can hit your targets.
  • Faster and more intelligent content prioritization ensures you’re always working on the right things.
  • Automate SEO content briefs to save work hours and ensure your content is always on point.
  • Write SEO outlines better than your competition by using Outranking’s artificial intelligence to guide you, giving your writers better quality content to work with.

User Experience:

outranking ux

The platform can offer direction and suggestions for each type of new document you create, which can be helpful when starting from scratch.


outranking pricing

Outranking offers four pricing plans:

  • Solo: $129
  • Pro: $229
  • Company: $429
  • Enterprise: $999

These are all charged on a per-month basis.

What I Like/Dislike About Outranking.io


  • Real-time SERP analysis goes deep into the data to assist you in developing a better content strategy.
  • The content optimization tools make it much simpler to determine the user’s search intent.


  • When working with foreign languages, the output may still appear in English.

Product Updates:

  • Now you can get better A.I. outlines from a wizard created just for this purpose.

5. WriterZen.

Best For Building Topical Authority.

writerzen homepage

WriterZen helps you establish topical authority within a particular market or niche by delivering expert-level content regularly.

This is the tool to consider if you want to become known as an authority in your field.

WriterZen will help you develop and curate a content strategy to get you to the top of the search engines for your desired keywords.

With metrics coming straight from Google’s database, you’ll be able to understand what type of content you need to create to rank higher.

In addition, putting together content pillars that will let you target various sub keywords within your niche is simple with WriterZen.

Key Features:

writerzen features
  • Quick collaboration features help you and your team work together on content strategy so that you can hit your targets.
  • Ensure originality with real-time plagiarism checks that will help you avoid being penalized by Google.
  • Explore endless possibilities with built-in templates at every step of the content creation process.
  • Google NLP entities help you understand the user intent behind every keyword to create more relevant content.

User Experience:

WriterZen ux

The WriterZen keyword explorer has some of the most comprehensive keyword data available, which includes insights that can help you group related subjects together.

When you’re working on larger projects, creating great material with the supplied templates is easy to accomplish.


writerzen pricing

WriterZen offers these plans:

  • Basic: $27/ month
  • Standard: $41/ month
  • Advanced: $69/ month

What I Like/Dislike About WriterZen


  • From within the program, you may quickly produce content for YouTube, your website, GMB (Google My Business), and many other platforms.
  • When grouping related subjects together, the cluster function shines and is something that not every tool offers.


  • The home screen’s user experience could be improved to help new users get going.

Product Updates:

  • When doing a competitive analysis, data extraction features now allow you to get a clear picture of what your competitors are up to as part of their content strategy.
  • You may then utilize the content summarization to create your material using this information.

6. RankIQ.

Best For Finding The Right Keywords.

rankiq homepage

RankIQ helps you create blog posts that inform your readers and answer their questions while simultaneously ranking on the first page of Google.

The software was designed with SEO in mind, so you’ll be able to create optimized content for search engines.

With a hand-picked library of the lowest competition and high-traffic keywords, you’ll be able to get your blog posts ranking in no time.

You can identify the trending topics you should write about using the various A.I. content reports.

You can also go back to any content not ranking as highly as you’d like and make changes accordingly.

Key Features:

  • Construct blog post outlines in minutes so you’ll always know what to write about next.
  • Create content that ranks on page one of Google so you can get more organic traffic.
  • Optimize old posts for significant traffic gains to get more out of the content you’ve already created.
  • Make perfect SEO titles in 90 seconds, so you start your content marketing on the right foot.
  • Never worry about keyboard research because RankIQ will do it all for you.


rankiq pricing

RankIQ is currently available at $49 per month.

7. Ahrefs.

Best For A Complete SEO Solution.

ahrefs homepage

Ahrefs provides a complete SEO solution for businesses of all sizes.

The software is used by millions of people worldwide, offering a comprehensive set of features that cover every aspect of SEO, from keyword research to link building to content creation.

Ahrefs’ Keyword Explorer is an excellent tool for finding the right keywords to target for your content.

The software also offers a Site Audit feature that will help you identify and fix any on-site SEO issues that may be holding back your site’s performance.

In addition, Ahrefs’ Backlink Checker tool will help you monitor your site’s link profile and identify any potential backlink issues.

From aspiring bloggers to global multinational brands, Ahrefs has the tools and features you need to take your SEO to the next level.

Key Features:

  • Audit & optimize your website by ensuring that the health score, site structure, and content are all optimized for search engines.
  • Analyze your competitors by spying on their link-building and keyword strategies so you can stay one step ahead.
  • Find keywords your customers are searching for using Ahrefs’ Keyword Explorer tool.
  • Learn from your industry’s top-performing content by analyzing what content is already ranking well and determining how you can improve upon it.
  • Track your ranking progress by monitoring your keyword rankings over time.


ahrefs pricing

These are the pricing plans on offer:

  • Lite: $99
  • Standard: $199
  • Advanced: $399
  • Enterprise: $999

All of these are payable every month.

Other AI SEO tools not mentioned in this article include Marketmuse, WordLift, Brightedge, Alli AI, Diib, and Market Brew.

What Are AI SEO Tools?

AI SEO software and tools help companies streamline their search engine optimization by simplifying and automating tasks.

Search engines show search results in a specific order based on hundreds of factors, and it is the job of an SEO to optimize their website for these ranking factors.

The best SEO software uses AI powered tools to give the proper insights into what needs to be done to rank higher.

With AI tools getting more intelligent as they are fed more data, the ability to simplify SEO processes while still getting accurate results is becoming more and more valuable.

The Power Of Understanding User Intent

User intent is a concept that keeps coming up repeatedly when speaking about SEO.

This refers to the ability of understanding what users are trying to accomplish when they search for something online.

Since search engines aim to provide users with results that reflect their intent, this is something to keep top of mind at all times.

From the keyword research process to your optimization steps, everything needs to center around an understanding of user intent.

It should also aim to deliver the best results for a specific keyword search.

AI SEO software tools can certainly help with this process.

However, using human intelligence alongside such tools is key to making the process work.

Key AI SEO Features

Your SEO efforts can be significantly improved by incorporating A.I.-powered SEO features, but you should never base your content strategy purely on what an AI SEO tool says.

Instead, combine human and artificial intelligence to create a well-rounded content strategy.

With that in mind, here are some A.I.-powered SEO features that can excel your optimization efforts and are worth considering.

Keyword Research

Keyword ideas are the foundation of any good SEO strategy.

A leading SEO tool can use natural language processing to understand the user intent behind a search and give you keyword ideas relevant to your business.

This can save you hours trying to think of variations of keywords you may have missed.

Using natural language processing and historical data, the best AI SEO tools will give you an extensive list of keyword ideas you can target.

Website Content Strategies

Effective marketing strategies are the difference between a website that gets seen by its target audience and one that doesn’t.

Your website’s content is essential to your marketing strategy, but developing topics that you know will resonate with your audience can be time-consuming.

This is where A.I. can help.

AI SEO software tools can help you come up with relevant topics to write about, as well as analyze your competition to see what topics they are ranking for.

This information can be invaluable in helping you fine-tune your content strategy.

Content Creation

Having a step-by-step process for creating content that matches search intent is one of the best SEO considerations to make.

If you can understand trending topics and create content around them, you’ll be able to rank higher on SERPs.

In addition, creating internal links is also a feature that many AI SEO tools can help with.

This can save you time when optimizing your website’s content.

Link Building

After content generation, link building is an off-page optimization tactic that can help improve your website’s SEO.

The more links you build, the higher your authority will become, and the further up the search results your site will rank.

Doing the proper outreach and finding sites that can help you build quality links can be another time-consuming task.

But, with A.I. tools available to do the heavy lifting for you, it doesn’t have to be.

Actionable SEO Data

Knowing which actions to take to improve your SEO can be difficult, especially if you don’t have a lot of experience in the area.

However, AI SEO software tools can help you make sense of all the data and give you actionable insights that you can use to improve your website’s ranking.

Connecting with and using information like Google Analytics data can provide an extra layer of potential insights.

Data Visualization

A data visualization tool can help you make sense of all the data that you’re collecting about your website’s SEO.

This can be extremely helpful in identifying patterns and trends that you may not have noticed otherwise.

The best AI SEO software tools will be able to take all of the data and present it in an easy-to-understand format, so you can quickly identify what’s working and what needs to be improved.

Code And Content Optimizations

AI-powered SEO tools can also help you with code and content optimizations.

For example, if you have a lot of duplicate content on your website, an AI SEO tool can help you identify and fix the issue.

In addition, if you’re not using the right keywords in your titles and meta descriptions, an AI SEO tool can help you optimize your website’s code to ensure that you are.

Making these small changes can have a significant impact on your website’s ranking.

Creation Of SEO Titles And Meta Descriptions

When writing content, showing up in the search engine results pages (SERPs) is vital for getting search traffic to your website.

But, once that happens, you need to have catchy titles and meta descriptions that include the right keywords if you want to get people to click and visit your website.

Using the right SEO tool to generate these elements can be a huge time saver.

A Focus On Semantic SEO

As time passes, the focus on building more topical depth keeps increasing.

In the eyes of search engines, the importance of having content based on the specific area for which your website is known (a.k.a. your site’s knowledge graph) keeps increasing.

Getting help with building topical depth can be done through machine learning and using the right SEO tool to focus on semantic SEO.

Best AI SEO Tools – FAQ

What Are Snippets In SEO?

Snippets are small pieces of text that appear under the title of a search result. They give searchers additional information about what they can expect to find on your website.

While snippets are not always necessary for SEO, they can help attract clicks from potential visitors.

Sometimes, snippets may also help your website rank higher in search results.

How Does Deep Learning Affect SEO?

Deep learning is a branch of machine learning responsible for creating algorithms that can learn and extract features from data.

This technology is effective in many areas, including image recognition and natural language processing.

In terms of SEO, deep learning can create algorithms that can analyze and understand search queries.

These algorithms can then be used to match relevant results with those queries.

How Important Is SEO As Part Of A Digital Marketing Strategy?

SEO is an integral part of any digital marketing strategy.

It helps businesses improve online visibility, attract website traffic, and generate more leads and sales.

While building SEO takes time and effort, it can be a very effective long-term investment.

Wrap Up

AI SEO tools can be beneficial in optimizing your website for search engines. While some of these tools are still in their early stages, they have the potential to revolutionize the way that SEO is done.

An SEO strategy that includes A.I. can help you stay ahead of the curve and improve your website’s ranking.

To summarize, the best AI SEO tools are:

Have you ever used an AI SEO tool?

What was your experience?

Let me know in the comments below.

Further reading on AdamEnfroy.com: When it comes to artificial intelligence, tools are popping up in various industries that can make your life as a business owner much more accessible.

For example, being able to develop software used to be the domain of those with years of coding experience.

But now, thanks to A.I. development software, even those with no coding experience can create working software prototypes.

The same goes for recruiting.

Previously, sourcing and screening candidates were time-consuming and required human interaction even in the early stages.

But now, A.I. recruiting software can do most of the work for you.

And when it comes to marketing, A.I. marketing tools can create hyper-personalized content, track customer behavior, and even automate your social media marketing.

Finally, for those that want to get into the world of investing (or even have experience but want to take their game to the next level), there are now A.I. investing tools that can help you find the best stocks and make better investment decisions.

Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.