100+ Best Blog Ideas and Topics That Will Be Popular in 2023
Blog posts, blog posts, and more blog posts.
I swear that more blog ideas are coming out of the woodwork yearly.
You have list posts, how-to guides, review posts, case study posts, and many more options.
In this giant list post, I want to simplify things while showing you the best blog ideas you can test for yourself.
Whether you’re a newbie in the blogging world or a seasoned veteran, this list of blog ideas can help you generate creative content and keep your blog posts fresh.
What Are the Best Blog Ideas and Topics?
Here is my vetted list of the 97 best blog ideas you can experiment with today.
1. How-to Guides.
How-to guides are informative posts that are primarily instructional.
They guide the audience to solve problems or achieve specific goals by giving step-by-step instructions.
These posts are viral since most internet users are curious about new things.
You can create a “How-to Guide” to cater to these curiosities of the targeted viewers.
It also allows you to share your practical skills with a massive audience.
How-to guides can also be available as tutorials for a more personalized experience. For example, “How to do Smokey eye makeup.”
If you already have practical knowledge of the subject, creating the content is easy since you demonstrate the process from your experience.
It can also help new bloggers build organic search traffic.
Consider these tips while creating How-to Guides:
- Use “firm” and “concise” phrases to exude authority in the subject. For example, “Go to the option” instead of “You should go to the option.”
- Write in conversational and plain English so that everyone can understand your content.
- Break your steps and subheadings correctly, and avoid using generic headings.
- Use bulleted lists to make your guide easier to follow.
- Write in short, active sentences.
- Conduct keyword research to add relevant keywords.
- Use graphics, screenshots, and videos to demonstrate the process.
Take my guide on How to Start a Blog, for example.
The guide covers all the steps of building a blog, from selecting a niche to publishing blog content on WordPress.
Make sure to use a table of contents to give your readers an overview of the guide.
It will also allow them to jump straight to a specific step.
Other examples of How-to Guides include:
- How to make a pizza base from scratch?
- How to recognize your skin type?
- How to back up your data on WordPress?
2. List Posts.
A list post or listicle is an online blog post that features several things.
Such posts revolve around a list of points; you can even call them numbered list posts.
The post you’re currently reading is a list post.
You can use numbered lists to attract multi-tasking audiences too busy to read the entire content.
Such posts make it easier for the readers to skim through the title and get the general idea through the titles only.
List posts also can go viral and increase your organic searches.
Research the numbers your competitors provide and exceed those numbers for your posts.
For example, if your competitors list “11 best cars for families,” you can up the ante by listing 15 cars instead of 11.
Headings with numbers also have the potential to draw an audience and work as underlying human psychological drivers.
That said, you still need solid content to keep the reader engrossed until the end of the article.
Here are some actionable tips while writing list posts:
- Organize the lists logically.
- Start with a compelling introduction.
- Back up your subheadings with important information.
- Use consistent H1-H4 headings and small paragraphs.
- Create sub-sections for lengthy list posts to make them scannable.
- Write an eye-catching and captivating headline. Conduct keyword research and add relevant power words to your headlines.
Here’s an example of a List Post titled “105 Best Affiliate Programs:”
Since the list is too long, it has several sub-sections so readers can quickly reach the topics they’re interested in.
Other “List Posts” examples include:
- Five ways to save energy at home.
- Seven guaranteed ways to make your blog better.
- 25 ways to remove sun tan naturally.
- 55 best free email marketing tools to grow your subscribers.
- 9 ways to get someone to give you their email address.
How-to Guides and List Posts are the only two types of posts you need if your goal is to make money blogging.
While How-to Guides run through steps chronologically to achieve an end goal, List Posts list items or tips in a non-chronological order.
3. Round-up Posts.
Round-up posts contain lists of resources gathered from other bloggers’ content or several resources, including different products, recipes, tips, etc.
It could also be a round-up of tools, strategies, statistics, and more.
You can use these posts to summarize the works of different people, usually experts, in the chosen niche.
Here’s an example of a Round-up post from Nichehacks:
Other examples of round-up posts could be:
- 11 SEO hacks from professional bloggers.
- Ten best new blogs of 2021.
- 51 great blogs or online portals to submit your guest post.
Crafting round-up posts requires a lot of research on the experts of your niche.
However, they have plenty of benefits, like helping you gain backlinks, building relationships with influencers in your niche, etc.
Make sure to follow these tips to craft your round-up posts:
- Choose contributors who have an established presence in your niche.
- Check your contributors’ social activity to identify if they’re active on social platforms.
- Give preference to quality over quantity.
- Make sure to cite the original authors or contributors.
- Reach out to the authors after writing your post.
- Create a personalized outreach message.
4. Ultimate Guides.
Ultimate guides are multi-chapter guides that cover a specific topic in detail for viewers seeking advanced information and guidance on that topic.
Research in-depth and refer to other blogs to collect data to create ultimate guides.
They seem more authentic when statistical data, screenshots, infographics, etc., back the opinions formed through research.
Ultimate guides can also help you rank in search engines for multiple keywords since you’ll be covering many topics in a single blog.
Begin by choosing your topic, create a template for the exact sub-topics or chapters you’ll include, and collect guides to follow for inspiration.
Plus, leverage Google Analytics to do competitive research and add even more sub-topics than your competitors.
Some examples of ultimate guides include:
- 10 Easy Steps to Make a Website in 2021 (Ultimate Guide)
- How to Sell on Facebook (Ultimate Guide for 2021)
Consider these tips while writing Ultimate Guides:
- Reinforce the reason they should read the whole guide.
- Avoid complex language and jargon.
- Tell them what they can expect to learn from the guide.
- Link a “table of content” before starting with the guide.
5. Experiential Posts.
Experiential posts or personal stories are posts that help audiences connect with the personal life of the author.
You can engage your audience with personal stories and build emotional attachment by sharing relatable stories, thereby gaining their attention for longer.
Excellent story-telling skills can come in handy for creating emotional, experiential posts.
Personal stories can often normalize the reader’s problems or emotions, helping you build brand affinity.
For example, sharing your struggle to overcome a disorder can be an excellent way to connect with your audience on a more personal level.
Other models could be sharing professional struggles, happy memories on a trip, enjoyable moments from attending a cultural event, etc.
The key to narrating an excellent personal story is to keep your readers on the edge of their seats.
You have to make it compelling, so they stick toward the end of the story.
Depending on your story, you can attract traffic based on your headline alone.
For instance, if you come across a heading that says, “How I Left My Cushy Job to Earn a Million Dollars a Year,” the chances are that you’ll feel inclined to read it further.
Follow these tips to write experiential or personal posts:
- Try to elicit some emotion to keep them engaged.
- Begin by sketching the problem you’re sharing.
- Mention a key takeaway point.
- Sketch a vivid scene by sharing pictures and specific details.
Another way to add authenticity to content is through interviews.
Interview-based posts require reaching out to industry experts and asking them a series of questions about topics that your readers may find helpful.
Interview posts provide additional information that provides credible evidence of the topics discussed in the blog.
Another advantage is that they are a great way of creating marketing content you don’t have time to write yourself.
Interviews also often shed light on personalized experiences, which can be inspiring for target audiences, like experiential posts.
For example, interviewing athletes about their struggles or interviewing a successful blogger to discuss his road to success.
Here’s an excellent interview-based post example: How This 32-Year-Old Entrepreneur Makes Over $80k A Month Blogging.
You can conduct Interviews with anybody, from teammates to industry experts, to add professional insights into niche topics.
The best way to reach out to experts could be by sending them a list of questions you intend to ask. Social media could be another alternative to unanswered emails.
However, don’t forget that interview-based posts would appear as engaging as the questions you ask.
You only get exciting answers if you ask interesting questions, resulting in a fascinating post.
Avoid common questions that bloggers have already covered to death.
For example, instead of asking something like, “Did you begin with a business plan” – ask something like, “Walk me through the step-by-step process that you used to reach where you are today. How did you begin? What was the first step you took?”
Here are some other tips to craft interview-based posts:
- Start your interview with small talk.
- Make sure the person you’re interviewing is aware of your audience.
- Try to schedule and conduct live interviews.
- Create a cheat sheet with content ideas. It should also outline where you intend to take the interview.
- Start your interview post by introducing the interviewee.
7. Product Reviews.
A product review is a blog post centered around a product that investigates in-depth benefits, functions, key features, and drawbacks.
You can test and review any product based on your niche, including marketing tools, makeup products, books, etc.
Product reviews help audiences gather detailed information about products they plan to buy or use.
Thus, put forward the information directly relevant to the reader’s decision-making process.
Here are some “Product Reviews” examples:
- Bluehost Reviews 2021: 11 Reasons to Believe The Hype
- Kajabi Review: Is The Course Builder Worth The Price in 2021?
Ideally, you should review products as an independent author to present an unbiased perspective on the product.
Authors who review in-house products may come across as partial and lacking credibility.
It’s equally important to write reviews after using the product.
Product reviews are also a great way to generate revenue, increase your readership, and make money without running ads on your site.
Such posts also make adding your affiliate link easy and earning income through affiliate marketing.
Follow these tips while writing product reviews:
- Begin with the product overview and explain what it does.
- List out both pros and cons of the product to make the review neutral.
- Share your experience with the product.
- Provide alternatives.
- Mention its pricing plans.
- Tell the readers if it’s user-friendly.
- Deliver a final verdict, if applicable.
- Provide social proof.
- Discuss what type of audience or industry the product is suitable for.
- In the end, prompt readers to rate or comment on products they are using.
Additionally, present the information consistently and avoid reviewing products that are too outdated to retain traffic.
For example, reviewing the latest upgrade of a car model is always better than the one released a decade ago.
8. Comparison Posts.
Comparison posts are blog posts that review two or more products simultaneously to help readers decide which product is most suitable for them. Comparison posts are also a great way to earn revenue through affiliate marketing.
Naturally, these posts demand more in-depth research and analysis for the products you’re reviewing.
It’s equally important to keep track of all the products in your industry to understand which are currently in demand.
These posts mainly cater to audiences’ needs with a basic knowledge of the products.
They mainly seek information to influence their opinion and help them choose the best option.
Here are some examples of comparison posts:
- General Liability vs. Professional Liability Insurance: A Comparison
- Thinkific vs. Teachable: Which is Best in 2021? (Comparison)
One essential thing while writing comparison posts is to review products that perform the same functions and are in a similar price bracket.
For example, reviewing an iPhone vs. a low-range Redmi phone doesn’t make much sense.
Neither would it attract a lot of traffic.
On the other hand, comparing a high-range iPhone to a high-range Samsung phone would make more sense.
Here are some other tips to follow while covering comparison posts:
- List out the specifications and features you’ll be comparing in the article.
- Mention the similarities and USPs of the products.
- Give a verdict after comparing each feature.
- Use screenshots and graphics to support your points.
- Write a list of pros and cons for all the tools you’re comparing.
- Create a comparison table to give a quick overview.
- Compare their pricing plans as well.
- Adding keywords like vs., versus, comparison, etc., are necessary to build an organic search for posts.
9. “Alternatives” Posts.
Alternatives posts are like list posts, where you list out alternatives of a specific product.
People usually search for alternative posts when they wish to switch to a different product with similar functions.
Like list posts, these reviews gain more traction if you add more alternatives than your competitors.
The primary difference between a list post and an alternative post is that you write the latter based on another product.
Moreover, readers are already familiar with that particular type of product.
Now your job is to provide alternatives with upgraded features or cheaper pricing plans.
Here are some examples of alternative posts:
- 13 Best Zoom Alternatives (and How to Use Them).
- 5 Alternatives to Google Plus for Your Local Business.
Additionally, keep track of negative news on certain products as alternatives gain popularity, mostly when product failure or side effects are trending.
For example, alternatives to smoking.
10. Contrarian Perspective.
A contrarian perspective usually entails having a standout or controversial viewpoint.
For example, if the idea is “how to start a blog,” the contrarian post would be “Should You Really Start a Blog?”
Such posts have a high chance of going viral since they are a fresh alternative to regular posts.
People usually click on these posts out of curiosity, helping you gain more comments, social shares, and backlinks.
One of the other reasons why “Contrarian Posts” work so well is because controversial opinions create a ripple effect.
Viewers may or may not agree with the topic but will still click on the heading.
In a previously mentioned New York Times research, content, and email campaigns associated with negative emotions went viral – specifically, anger.
Titles of such articles also offer readers an element of surprise, which gains their attention.
Now that we are finished with what I believe to be the best blog ideas, let’s get into some more that don’t need much explanation.
Engagement or Statistics-Based Blog Post Ideas.
- Create surveys to understand your customers’ preferences.
- Suggest methods or ways to make email campaigns more attractive.
- Create posts sharing trending marketing, SEO, or sales techniques. You can also encourage readers to share more ideas you missed in the blog.
- Create case studies based on two different strategies and show their results. Ask customers to choose between two different methods in the comment section.
- Interview owners of small businesses and cover their personal experiences that helped them scale their businesses. You can also create FAQs based on the interview.
- Share ratings on all the latest, top web series/marketing tools.
- Sharing marketing strategies through case studies of different popular brands.
- Create a round-up of examples of viral (UGC) User Generated Content campaigns.
- Run a contest for giveaways and post about it on your blog.
- Create an infographic of all the marketing-based statistics and craft a blog post around it.
- Combine statistics from multiple posts and compile them to create a single post. Don’t forget to give credit where it’s due.
“Detailed Insights” or Blog Posts Based on Secret Tips.
- Secret tips to stand out in your dream job interview or actionable tips to stand out in the SEO race.
- Share methods to study your competitors’ marketing strategies.
- Discuss all the strategies and things that did not work for your business. For example, email marketing campaigns that failed.
- Content marketing myths vs. facts. You can also debunk common myths of your industry.
- Discuss marketing strategies that big brands don’t want customers or small businesses to know.
- Create a list of ways to bond with your team or leadership ideas that worked for your company.
- Research and list the pros and cons of joining your industry.
- The best ways to avoid getting copyright claims when creating content.
Blog Posts Based on Trending or Latest Topics.
- Share your detailed experience of trying a new product, strategy, supplement, adventure sport, or more.
- Share new fusion restaurants near your target location or the latest marketing courses for beginner marketers.
- Share ideas to incorporate new strategies in your marketing process. Or, based on your niche, you can share ideas to start a new diet.
- Step-by-step process to demonstrate a new feature in a marketing or automation tool.
- Research and compile a list of unpopular jobs to help you make a decent passive income.
- Research and post about the most aesthetically pleasing design templates currently trending.
- Do a Q&A post with an expert in your industry or write about upcoming bloggers/influencers in your industry.
Timely Blog Posts.
- Share your blog journey after you reach a specific milestone or when you hit a target.
- Share examples of social media posts or marketing campaigns that deserve your attention (or are worth emulating).
- Test and review any viral product in your industry.
- Share all the latest trends in the industry that your audience may find interesting or helpful.
- Write down the strengths and weaknesses of your blog once you hit a target.
- Share a post wishing your audience a memorable holiday by sharing its history or importance.
Educational Blog Post Ideas.
- Create a list of things you wish you had known when you started your blog or business.
- Share the most demanded skills to run a successful blog or business.
- Review and curate a list of the most valuable books to educate your readers about your industry.
- Write down the meanings of your industry’s most commonly used (or lesser-known) terms.
- Make a list of marketing tools (or resources in your industry) that everyone should know about.
- List motivational podcasts that might help one’s professional or mental health journey.
- Write about the difficulties in your industry that beginners might face and how to tackle them.
- Share what sets your blog apart from various other marketing blogs.
- Pick an essential historical date based on your industry and educate your audience about what happened that day.
Research-Based Blog Post Ideas.
- Research and curate a list of the most beneficial IT tools for lead generation.
- Research a list of unusual holidays or festivals to celebrate, like National Popcorn Day.
- Conduct a customer survey or research and discuss the takeaway points and statistics.
- Tell beginners how to become an expert in your industry or how to acquire vital industry skills.
- Research and list the underrated travel locations for weekend getaways near your target location.
- Talk to the most inspiring influencers related to your industry and share their success story.
- Explain how something works based on your industry. It could be anything, including Bitcoin, smartphones, cars, smartwatches, e-commerce stores, Amazon FBA, etc.
- Find the most effective social media platforms to advertise products and gain maximum traffic.
- Pick three experts in your industry who inspire you. Create a post introducing them, why they inspire you, and how to replicate their success.
- List the most stunning video advertisement campaigns ever (and why they worked).
Fun Blog Post Ideas.
- Write an open letter for a broad audience to draw attention to a cause close to your heart.
- Make a list of unusual things to do during the holidays. Or the ways to celebrate a festival unusually.
- Share your experience making Friday (or any working day) fun for your team.
- Share all the adventures a person in your career field can expect to enjoy.
- Share a list of the most exciting upcoming events you look forward to. It could be any type of event, including a fashion show, a sports event, a marketing conference, etc. You could even go niche specific and start a sports blog about your favorite sport.
- Write about the most relaxing hobbies to indulge in outside of work.
- Suggest how to manage a fun weekend trip on a tight budget.
- Use five to ten words that best describe yourself (or your business, blog, or industry).
- Share your story – what inspired you to do what you are doing and how you reached this point.
- List the best places for a short trek with friends and family.
- Make a list of the popular GIFs or memes that bloggers can include in their posts.
- Find and share the best jokes related to your industry.
- A bucket list of ideas about the choice one has when it comes to life and its possibilities.
Lifestyle-Based Blog Post Ideas.
- Share a list of podcasts or books that help you relax after a tiring day/week.
- Write down the ways that can help you maintain a balance between work and social life post-Covid.
- Share a list of easy ways to earn extra money or passive income while working from home. You can include affiliate marketing, network marketing, freelance writing, etc.
- Briefly glimpse your workspace or office by documenting it in a blog.
- Share the changes you made to your daily routine to become disciplined and successful in your industry.
- Create a list of easy ways to help you switch to a healthy, waste-free life.
- Pick a good movie you watched recently and tell your audience how you found it relatable or valuable in your daily life.
- Suggest healthy food alternatives to avoid unhealthy binge eating.
- Write about the benefits of meditating every morning for less than 10 minutes daily.
- Share what scares you the most and how you overcome your fears. Many readers can benefit from a blog post like this.
- Share things or habits you plan to avoid in the upcoming months or years.
- Share your business goals or targets for the next five or ten years. Give your audience an insight into how you plan to achieve those goals.
Blog Post Topics That Can Change Your Perspective.
- If you could be anywhere in the world, where would it be and why? You can even tie this idea to your business or personal life.
- Discuss the awareness cause of the month and how one can make a difference.
- Make a list of the charitable organizations working on a cause you support.
- If you could go back in time, what event would you choose and why? Share what makes you think so strongly about that event.
- Write what makes your company different from your competitors.
- Share the lessons you learned during the lockdown and how they made you a better person.
- Create a list of methods to help one become more confident despite circumstances.
- Best ways to stay healthy while working from home.
- Share your most common family or business traditions.
Blogging Ideas Based on Covid Guidance.
- Make a list of travel essentials required during Covid.
- Frame Dos and Don’ts of going to public spaces during Covid.
- Share a list of new products launched for sanitizing daily-use items.
- Share ideas to throw a birthday surprise for your friend during the pandemic.
Case studies are posts where you explain the use and results of a particular product or service. They are helpful for readers who want to understand how an industry works in real life.
Case studies are usually long-form posts and require thorough research, experimentation, and analysis. They take a lot of effort to write but can be extremely rewarding if done correctly.
When creating case studies, make sure you include the following elements:
- Introduction: Explain why you chose this product or service. Mention what the reader will learn from the post.
- Background: Provide detailed background information about the product or service used in the study. Include facts like company history, market size, competitors, etc.
- Methodology: Discuss how and why you used a particular approach in your experiment. Outline all the steps involved in gathering data and results analysis.
- Results: Showcase any tangible improvements seen after using the product or service. Include charts and graphs that demonstrate progress in the desired metric.
- Conclusion: Summarize your results and provide actionable takeaways for readers to implement.
Case studies are great content to share on social media platforms like LinkedIn, as they tend to have a high engagement rate.
Case studies can also be used as lead magnets to attract more customers.
Tutorial posts are step-by-step guides that help readers understand a particular concept or provide instructions for specific tasks.
Tutorials should be detailed and include screenshots, images, or videos to illustrate each step.
It’s also important to explain the concepts discussed clearly to ensure readers fully understand how to complete a task.
Furthermore, tutorials also require diagrams and schematics to make things easier for readers.
Being very comprehensive, tutorials can be pretty long.
However, ensure each step is explained clearly and concisely to keep readers engaged.
Tutorials are excellent organic traffic sources as they rank well on search engines.
You can also use tutorials in webinars or workshops to reach larger audiences.
There you have it, 100+ of the best blog topic ideas to write about this year.
You don’t have to stick to these ideas while blogging. Once you ask yourself some of the questions mentioned in the article, you’ll develop more ideas.
You can also tweak these popular blog topics to cater to a specific industry, niche, or audience type.
Let me know your favorite one down in the comments below!