105 Best Fashion YouTube Video Ideas (ULTIMATE 2024 List)

105 Best Fashion YouTube Video Ideas (ULTIMATE 2024 List)

Are you ready to stop creating the same old “what to wear” videos?

When you need YouTube fashion ideas, there’s a world of unique, fantastic fashion video concepts. And they’re all waiting when you want to shake things up.

If you’re after fame and influence (and maybe even a dream closet full of designer labels), this article will give you all the fashion YouTube video ideas you’ll ever need.

And if you’re thinking, “But can I really make it big in fashion?”

With over 175,000 followers on my YouTube channel, I’m here to tell you: YES, you can.

What Are The Best Fashion YouTube Video Ideas?

Here are the best fashion YouTube video ideas.

I’ve categorized the list into sections to help you find the perfect video idea.

I also present the ideas as potential YouTube titles making it easier for you to get going.

I suggest going through the sections that make the most sense for you. When you spot an idea you want to pursue, see if you can mix and match it with others. These other ideas can be from the same section or a different one.

When you mix and match ideas, you’ll end up with a more powerful fashion-based video.

Trend Analysis and Predictions

Trend Analysis and Predictions

How to videos. Reaction videos. Shopping videos.

You can do a lot as you analyze trends and see what’s in style.

Here are the best ideas for this category:

  • 2024 Fashion Trends Forecast 🌟
  • Emerging Designers to Watch This Year 🕶
  • Seasonal Color Trends Breakdown 🎨
  • Runway Trends Making It to the Streets 🚶‍♂️
  • Vintage Revivals: What’s Coming Back 🔄
  • Tech in Fashion: The Future Wearables 📱
  • Global Fashion Influences of 2024 🌍
  • Sneak Peek: Next Season’s Must-Haves 🛍
  • Prints and Patterns: This Year’s Lookbook 📒
  • The Evolution of Streetwear in 2024 🏙
  • Celebrity Style Predictions for 2024 🌟
  • The Rise of Gender-Fluid Fashion Trends 🌈
  • Sustainable Fashion: What to Expect 🌱
  • Luxury Fashion Trends for the Upcoming Season 💎
  • Athleisure: The Next Phase in 2024 🏋️‍♀️
  • Accessory Trends: From Bags to Bijoux 💍
  • Footwear Forecast: What Shoes Are In 🥿
  • The Future of Denim: Trends to Watch 👖
  • Outerwear Outlook: Staying Stylish & Warm 🧥
  • Bridal Trends: 2024 Wedding Fashion 👰
  • Kids Fashion: Upcoming Trends for the Little Ones 👶
  • The Return of Tailored Clothing 📏
  • Eyewear Trends: What Frames Are In Vogue 👓
  • Fashion Tech Innovations to Look Out For ⌚
  • What’s Next for High Fashion? 🛍

Fashion Hauls and Unboxing

Creating YouTube videos after a good fashion haul is a stress reliever in and of itself.

The fact you can share your experience, help others, and monetize your content is the cherry on the top of the cake.

Here are the best fashion video ideas for this type of content:

  • Massive Summer Fashion Haul 🌞
  • Unboxing Luxury Fashion: Is It Worth It? 💸
  • Affordable Finds: Fashion Haul on a Budget 💰
  • Vintage Clothing Haul: Hidden Gems 🕰
  • Sustainable Fashion Unboxing: Eco-Chic 🌿
  • Designer Handbag Haul: What’s in My Collection? 👜
  • Shoe Haul: Sneakers to Stilettos 👠
  • Winter Wardrobe Refresh Haul ❄️
  • Beauty & Fashion Combo Haul 💄
  • Kids Clothing Haul: Stylish Picks for Little Ones 👦
  • Athletic Wear Haul: Gear for Fitness Enthusiasts 🏋️‍♂️
  • Festival Fashion Haul: Ready for the Season 🎪
  • Unboxing Exclusive Fashion Collaborations 🤝
  • Plus-Size Fashion Haul: Trends and Staples 📏
  • Celebrity Fashion Line Haul: Hit or Miss? 🌟
  • Accessory Haul: From Jewelry to Scarves 💫
  • Maternity Fashion Haul: Stylish & Comfortable 🤰
  • Thrift Store Haul: Budget-Friendly Fashion Finds 💸
  • DIY Fashion Haul: Customizing Basics 🎨
  • Seasonal Sale Haul: What I Scored 🛍
  • Back-to-School Fashion Haul 📚
  • Holiday Party Fashion Haul 🎉
  • Capsule Wardrobe Haul: Minimalist Picks 🧺
  • Bridal Fashion Haul: Prepping for the Big Day 👰
  • Cultural Fashion Haul: Styles from Around the World 🌏

Style Guides and How-To’s

Style Guides and How-To's

If you love DIY video ideas and helping others, how-to videos are great for you.

By creating videos that show people how to do something, you’ll build a loyal following.

Let’s get into the ideas for this section:

  • Mastering the Art of French Tuck 🇫🇷
  • Layering Essentials for Every Season 🍂
  • How to Style Vintage with Modern 🔄
  • Finding Your Personal Style DNA 🔍
  • Accessorizing 101: Elevate Any Outfit 💍
  • The Ultimate Guide to Denim Care 👖
  • Mixing Prints: A How-To Guide 🎨
  • Creating a Capsule Wardrobe 🧳
  • The Secret to Perfect Outfit Color Combinations 🌈
  • How to Choose the Right Glasses for Your Face Shape 👓
  • Styling Sneakers for Every Occasion 👟
  • The Dos and Don’ts of Office Wear 👔
  • Transforming Day Looks into Night Glam ✨
  • Ultimate Guide to Hat Styles & How to Wear Them 🎩
  • Sustainable Styling Tips for a Greener Wardrobe 🌱
  • How to Style Oversized Clothing Without Looking Sloppy 📏
  • DIY Fashion Fixes and Customizations 🔧
  • The Beginner’s Guide to High Heels 👠
  • Beachwear Styling Tips for the Summer 🏖
  • Winter Layering Without the Bulk ❄️
  • Festival Fashion: What to Wear for Music & Arts 🎶
  • Wedding Guest Outfit Ideas for Every Season 💒
  • Maternity Styling Tips for Fashion-Forward Moms 🤰
  • Navigating the World of Fashion Collaborations 🤝
  • How to Style Scarves for Every Outfit 🧣

Designer and Brand Spotlights

A compelling video speaking about luxury designers and brands attracts a sophisticated audience.

Imagine creating all the below ideas and posting them as a fashion YouTuber. The amount of engagement you can receive is enormous:

  • Inside the Atelier: A Look at Luxury Craftsmanship 🎨
  • Emerging Designers Shaping the Future of Fashion 🔮
  • Iconic Fashion Houses: History and Heritage 🏰
  • Streetwear Brands Redefining Style 🏙
  • Sustainable Brands Leading the Eco-Friendly Charge 🌿
  • Luxury Sneaker Brands: A Deep Dive 👟
  • Behind the Brand: Stories of Fashion Pioneers 📚
  • High Fashion Techwear: The New Frontier ⌚
  • The Rise of Gender-Neutral Fashion Brands 🌈
  • Affordable Luxury: High-End Fashion for Less 💸
  • Collaborations That Changed the Fashion Game 🤝
  • Cult Brands and Their Die-Hard Communities 🛐
  • Handbag Heaven: Spotlight on Iconic Bag Makers 👜
  • Footwear Frenzy: Brands That Stepped Up the Game 👢
  • The Evolution of Denim: Brands That Redefined Jeans 👖
  • Athleisure Brands You Need to Know 🏋️‍♀️
  • Kidswear Brands Making a Statement 👶
  • Vintage Revival: Brands Bringing Back the Classics 🕰
  • Bridal Couture: Designers for Your Dream Wedding 👰
  • Eyewear Innovators: The Brands to Watch 👓
  • The Intersection of Art and Fashion in Designer Collections 🎨
  • Plus-Size Fashion: Brands Leading the Way 📏
  • Luxury Watch Brands and Their Timeless Appeal ⌚
  • The Global Influence of Asian Fashion Brands 🌏
  • Fashion Tech: Brands at the Cutting Edge of Innovation 📱

Sustainable Fashion and Eco-Friendly Practices

Sustainable Fashion and Eco-Friendly Practices

The latest fashion hacks and a sewing machine.

An outfit inspired by environmental practices designed to reduce waste and pollution.

If your target audience is fashion-forward and eco-conscious, these are the ideas you should consider:

  • Green Threads: The Rise of Eco-Friendly Materials 🌱
  • Zero Waste Wardrobe: How to Start 🔄
  • Ethical Fashion 101: Understanding Your Impact 👣
  • Sustainable Fashion Brands to Support Now 🛍
  • Upcycling DIYs for Your Old Clothes ♻️
  • The Truth Behind Fast Fashion: What You Need to Know 🏭
  • Eco-Friendly Accessories That Make a Statement 🌍
  • Vegan and Cruelty-Free Fashion Choices 🐰
  • How to Shop Second-Hand Like a Pro 🔍
  • The Future of Sustainable Fabrics: Innovations to Watch 🌟
  • Building a Sustainable Capsule Wardrobe 🧳
  • Eco-Friendly Packaging in Fashion: A New Trend 📦
  • The Role of Digital Fashion in Sustainability 💻
  • Sustainable Fashion Events to Follow 📅
  • Becoming a Conscious Consumer: Tips and Tricks 🤔
  • The Impact of Water Usage in Fashion Production 💧
  • Fair Trade in Fashion: What It Means and Why It Matters ⚖️
  • Recycling Programs by Major Fashion Brands 🔁
  • The Guide to Sustainable Footwear 👟
  • Sustainable Jewelry: Beauty with a Conscience 💎
  • Carbon Footprint and Fashion: How to Reduce Yours 🦶
  • Sustainable Fashion Influencers to Follow for Inspiration 📱
  • The Importance of Transparency in Fashion Supply Chains 🔍
  • DIY Natural Dyes for Your Fabrics 🌈
  • Sustainable Fashion Challenges to Join 🏆

Behind-the-Scenes/Fashion Industry Insights

The following content ideas take everyday people behind the curtains. They show them what really happens in the fashion industry.

If you’re looking for alternative ways to share your knowledge or passion for fashion production, here are a few ideas to get started:

  • A Day in the Life of a Fashion Designer 👗
  • How Fashion Weeks are Organized Behind the Scenes 📅
  • The Making of a Fashion Campaign: An Inside Look 📸
  • Fashion Manufacturing: From Concept to Consumer 🏭
  • The Role of Fashion Editors: Curating Trends 📚
  • Breaking Into the Fashion Industry: Tips from Insiders 🚪
  • The Evolution of Fashion Retail in the Digital Age 💻
  • Sustainability in Fashion Production: Challenges and Solutions 🌿
  • The Art of Fashion Photography: Capturing Style 📷
  • Fashion Blogging: The Journey to Influence 🖋
  • Innovations in Textile Technology 🧪
  • Fashion Law: Protecting Creativity and Intellectual Property ⚖️
  • The Business of Fashion: Understanding the Market 💹
  • Fashion Design Process: From Sketch to Runway 🎨
  • The Future of Fashion Shows in a Virtual World 🌐
  • Diversity and Inclusion: Progress in the Fashion Industry 🤝
  • Fashion Education: Schools Shaping Future Designers 🏫
  • The Psychology of Fashion: Why We Wear What We Wear 🧠
  • Fashion Merchandising: The Science of Selling Style 🛍
  • Celebrity Stylists: The Architects of Red Carpet Looks 🌟
  • The Rise of Fashion Tech Startups 🚀
  • Fashion Archives: Preserving History and Heritage 📜
  • The Globalization of Fashion: Cultural Exchanges and Influences 🌍
  • Fashion Activism: Using Style for Social Change ✊

Structure and Planning

Having great fashion YouTube ideas is important. It’s the first step to success when starting a YouTube channel.

The next step involved structuring and planning the content you’ll put out.

Here’s how to do that.

Consider The Video Format

You can create videos in many formats. The choice is personal and depends on which style best suits your channel. It’s also about the type of content you’re most comfortable creating.

Here are the top video formats to consider:

  • Unboxing videos: there’s a very specific sequence to these videos. When you purchase new clothes (or sponsors send you theirs), you unbox the packages, share your initial reactions, try the clothes, comment on the fit and style, etc.
  • Wardrobe ideas: Many people don’t have a problem with a lack of clothes in their wardrobe. What they lack are ideas on how to put them together. You could solve this by showing different combinations from your wardrobe. The aim of this video is to spark ideas in your audience. Whether they’re dressing for date night, work, or anything in between, your videos will help inspire them.
  • Challenges: You can participate in many style challenges or make up your own. How about having a 30-day challenge where you wear a different outfit daily? Or a thrift-store shopping challenge? Here, the aim is to find stylish outfits on a limited budget. These are all fun ideas you can use on your fashion YouTube channel.
  • Trends: You will never go wrong when you format your videos as trend guides. People want to know what’s in right now. After all, no one wants to wear clothes out of fashion.
  • Get Ready With Me: This trend deserves its separate mention. These videos are extremely popular in the beauty and fashion community. They allow viewers an inside look as you get ready for the occasion. You’re going to get ready to go out anyway—why not create content out of it?

Scripting Your Video

You might want to script all your videos at the beginning of your YouTube journey. The idea is to do the work before shooting, not have to do extra work during or after.

As a result, when you record your videos, you won’t be ‘in your head’. You’ll have the words to say already prepared.

If you decide to script your fashion videos, here’s how to do it:

  • Brainstorm: Ideas come first. You can create a mind map, use a Google sheet, or any other way to keep track of all your video ideas. This process means you won’t have to force yourself to think of new ideas every time. Also, most people get ideas when they’re not actively thinking about them. The point is to have a way to add to your ideas list when you’re not at your computer.
  • Develop the video outline: Write your chosen idea at the top of a blank document. Then, list the points you want to discuss in your video. It doesn’t have to be detailed at this stage. Ensure you have three different stages on your document. A structured beginning, middle, and ending make it easier to move things around later.
  • Fill in the details: With your first outline ready, you go into more detail for each step (and sub-steps). Imagine you’re recording the video, thinking about how one point leads to the next. You might want to move things around or remove them if they don’t make sense in this new outline. You might also think of additional points to include.
  • Revisit the video’s start and end: The beginning and the end provide the first and last impression your audience gets. Engaging beginnings and ends can make or break your YouTube channel.
    • For the beginning, focus on your hook. Why should someone spend time watching your video? What will they get out of it if they watch till the end? Examples of great hooks can be intriguing questions, surprising facts, or even bold statements.
    • For the end, tell the viewer what you want them to do next. Do you want them to watch another video, like and subscribe, or comment on your video? You can even tease upcoming content and ask your viewer to return in X days to see this. Be specific and direct here.
  • Record your video: Finally, it’s time to hit the record button. I suggest shooting the whole video (mistakes and all) and then editing it later. I find this approach much better than trying to be perfect the first time. Editing later also removes the pressure of trying to get it right immediately.

Fashion YouTube Channel SEO

Creating videos around your passion topics is important. Showing off your identity and letting your authenticity shine through is excellent.

At the same time, consider balancing this with a scientific approach to your video creation process.

If no one finds your videos (or isn’t interested in the topics), your channel will not have viewers. The result? All the time you invest in creating videos will be wasted.

Here’s how to optimize your fashion video channel.

Use Keyword Research Tools

Tools like Google Trends and Answer The Public will tell you what interests people.

Source: answerthepublic.com

Simply enter your broad fashion topic into the tool and discover subtopics. This is great for brainstorming ideas as well.

As you create more videos, your YouTube Analytics will also show you what’s working (and what’s not). Focus on doing more of the former and less of the latter.

Tools like TubeBuddy and VidiQ also help you build your YouTube channel. They can suggest new keyword ideas, analyze your channel data, and provide a roadmap to help you scale your content.

Don’t Neglect Your Thumbnails And Titles

Consider this: your thumbnails and titles are the ONLY two elements within your control before someone clicks on your video.

In a sea of video content, they’re the elements that will make someone choose your video over others.

Therefore, wouldn’t you agree that spending time to create the best possible versions makes sense?

However, “the best” depends on your specific case.

You can:

  • choose eye-catching visuals (i.e., high-quality images that are slightly out of the norm yet still relevant for your niche)
  • use bold text in your thumbnails (just don’t overdo it)
  • use emojis to share emotions.

The key here is to test different options and see which performs best.

If you’re lost, look at the top videos in your niche and model what they’re doing.

You can iterate on the initial thumbnail design and titles as you learn more about your audience (and what resonates with them).

Then, you’ll be able to create your own style that your audience will grow to look forward to.

Use The Right Descriptions, Tags, And Playlists

These 3 elements are less essential than titles and thumbnails. However, they still contribute to the overall success of your channel.

Your video description tells people what is in the video.

If you have a link you want people to link (such as one to your website or an affiliate link), you should place this at the top. The reason? The first few lines are always visible in the YouTube description.

Similar to your titles and thumbnails, what you put in your description depends on your videos, audience, niche, etc.

Next, consider tags. These are short words and phrases that describe what’s in your video. These help YouTube categorize your videos correctly.

With a 500-character limit (at the time of writing), you can be detailed when creating tags.

Playlists also help audience building.

They’re great for collecting videos in the same category. When someone finishes watching one video, YouTube automatically redirects them to the next video in the playlist.

This results in people spending more time interacting with your videos on your channel.


Breaking down the latest fashion trends?

Sharing your favorite purchases in a massive haul?

Guiding viewers through the art of mixing prints and patterns?

Whatever content you create, each fashion video is a chance to connect, inspire, and influence your audience.

Success on YouTube is more than having great ideas. It’s about bringing them to life and helping your audience solve their fashion dilemmas.

Using the insights I shared in this article, you now have the keys to creating a successful YouTube fashion channel.

Further reading on AdamEnfroy.com: Still undecided on the best name for your channel? Here are the best fashion YouTube names to choose from.

Moreover, check out these high paying affiliate programs for ideas on which products to promote on your YouTube channel.

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