How Much Money Do You Make on YouTube with 100,000 Subscribers?

How Much Money Do You Make on YouTube with 100,000 Subscribers?

Curious how much money you can make on YouTube with 100,000 subscribers?

In this article, I answer this question. I also provide real-world examples from those with around100k subscribers.

My aim? To help you decide if YouTube is the right fit for you.

And if you’re wondering about my credentials, I have a YouTube channel with over 180,000 subscribers.

I’ve started from zero and know what’s involved in every step of the process.

The bottom line?

You can trust me to give you the real scoop on YouTube.

How Much Money Do You Make on YouTube with 100000 Subscribers?

It depends. I know, not the answer you want to hear.

Let’s review the stats first and then a few examples.

If you:

  • had an audience of 100,000 subscribers and
  • they all watched a new video that
  • you published every week

…you’d make around $93,600 annually.

This is based on a 2023 study done by Credit Karma.

However, there are a lot of ifs and buts regarding the above figure.

To get a more accurate answer, let’s see what YouTubers actually make from YouTube.

Let’s first consider Daniel_Braun. In this video, he breaks down his earnings at the various stages of his YouTube career.

At the point when his YouTube channel hit 100,000 subscribers …

hitting 100 subscriber mark

… he was making more than $7000 monthly from Adsense.

YouTube earnings

In the above screenshot, he factors income from affiliates and sponsors (more on this later).

He also points out he made around $38 for every 1000 views he got on his videos.

RPM views + income

RPM is YouTube’s metric for the money you earn for every 1000 views.

This acronym stands for Revenue Per Mille and is based on several revenue sources.

These include:

  • YouTube Partner Program
  • Channel memberships
  • YouTube Premium revenue
  • Super Chat
  • Super Stickers.

In other words, it’s tough to pinpoint exactly how much any creator makes from only YouTube ads.

Here’s a look at another YouTube video content creator.

In this video, RockstarEater shares his journey on YouTube.

YouTube earnings

He also goes over the progressive income he’s made over time.

YouTube earnings by month

As you can see above, incremental months = incremental earnings.

At the time when he had around 115,000 subscribers, he was earning around $9.5k in YouTube income.

Now, consider the elephant in the room – does the channel niche/topic/industry make a difference?

Yes, it makes a big difference.

There are also other important factors to consider.

The niche selection and these factors make coming up with an exact income number (based on 100,000 subscribers) difficult.

Let’s dive deeper into these factors affecting earnings.

Key Factors Affecting Your Earnings

Here are the key factors to consider when talking about YouTube earnings:

  • Your content niche: Niches like finance and business command higher CPMs (cost per thousand views) than niches like vlogging and gaming.
  • View count and engagement: Another key factor is how much and how long people watch your content. Finding ways to increase both of these metrics is critical. Ensure your videos start with a great hook and get right to the point.
  • Viewer location: Ad payouts also depend on where your viewers are located. Ads shown in the United States will typically generate higher revenue than those in more developing countries.

Additional YouTube Income Streams

Relying on YouTube to make a living isn’t a good short or long-term tactic.

Instead, you should strive to supplement YouTube ads income with other income sources.

Affiliate marketing is a great way to monetize your content.

Find products that complement the content you create and will benefit your audience.

Then, find ways to mention these products in your content while adding affiliate links in your video descriptions.

Over time, you’ll build a library of videos, each generating passive affiliate sales for your business.

Sponsorships are another great way to make money on YouTube.

As your channel keeps growing larger, brands will start noticing.

They will also see the benefit of getting mentioned in your videos.

When that happens, you can charge brands for these mentions.

You could even offer a higher fee for a package of videos.

Have a look at these different ways of making money on YouTube for a deeper dive into this topic.

How Much Money Do You Make on YouTube with 100,000 Subscribers? FAQ

Do YouTube Creators Earn A Lot Of Money?

It depends.

YouTube pays primarily through advertising revenue.

As a YouTube creator with 100,000 subscribers, there’s a limit to how much money you can make.

Looking at other income streams is always a good idea.

How Can YouTube Creators Earn Money Besdies Ad Revenue?

Besides ad revenue, advertisers pay creators through sponsored content and partnerships.

From merchandise sales to memberships, creators can also generate additional revenue.

Content creators can decide what to sell their audience by uploading videos to build a loyal community.

Is A Google Adsense Required To Get Paid On YouTube?

Yes, Google Adsense is required.

YouTube subscribers are a crucial metric.

However, they don’t dictate how much YouTubers make.

Advertisers are more interested in active viewership numbers rather than a static count.

Also, the money YouTubers earn from ads can be much less than that earned from brand deals and sponsorships.

How Many Subscribers Do You Need To Start Earing From YouTube?

To have ads displayed, you just need to meet the YouTube Partner Program eligibility requirements.

However, this is just the tip of the iceberg regarding YouTube’s success and making more money on the platform.


The earning potential from 100,000 subscribers on YouTube varies.

There are many factors at play – several of which you can’t fully control.

What you can control is the income streams you choose to use.

Whether it’s YouTube ads, sponsorships, or affiliate marketing, have as many income streams as possible.

Finally, don’t forget to keep your content engaging.

Engaging content is the best way to keep your channel growing and your subscribers returning.

Further reading on Curious about earning potential at different subscriber counts?

Discover insights on making money with 10,000 subscribers and even for those with just 1,000 subscribers.

If you’re wondering whether YouTube is right, check out the ultimate guide to starting a YouTube channel in 2024. It will tell you all you need to know.

Finally, if you want to leverage the power of artificial intelligence, you’ll find these guides useful.

You can learn about creating YouTube videos using AI and making money on YouTube with AI technology.

These posts are great if you’re looking for easy-to-follow advice on integrating AI tools into your content creation processes.

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