How Much Money Do You Make on YouTube with 10,000 Subscribers?

How Much Money Do You Make on YouTube with 10,000 Subscribers?

Many think you need a ton of subscribers to make money on YouTube.

And that might be the case – if you’re just monetizing with ads.

But those who only focus on ads are leaving money on the table.

In this article, I share an inside look at the average monthly income you can make with 10,000 YouTube subscribers.

I also share my favorite methods of supplementing that income that don’t require big subscriber counts to work.

With over 180,000 subscribers on my YouTube channel, I’ve tried a lot of different ways to earn.

Stick with me and I’ll help you maximize your earnings.

How Much Money Do You Make on YouTube with 10000 Subscribers?

On average, YouTube creators in the 10 000 subscriber range make between $500-$1,500 monthly.

Keep in mind this is an average figure.

In this video, YouTube user @TomStorey shows how he made over $3000 as he approached 10,000 subscribers.

youtube income

In his bio, Tom states he is a “Toronto realtor known for his expertise in the local real estate market.”

And that’s the first point to consider.

Some industries pay more than others.

According to TubeBuddy, the industry to focus on (if you want to maximize your YouTube earnings) is “make money online”.

And it all makes sense.

When people are willing to spend money on products and services that solve their problems, YouTube can charge advertisers more.

And when this happens, content creators also get a more significant share of the “money pie”.

In the case of real estate, this isn’t featured on the top 15 list of most profitable niches.

However, I’d go out on a limb and state that people looking for real estate information are also willing to spend money to fix their problems.

For example, whether they’re looking:

  • to become realtors or
  • buy the best properties

…these viewers probably have a budget (or can get money from somewhere) to use when finding the right information.

Compare this to industries where people don’t have big budgets.

Advertisers targeting people in between jobs won’t make as much money. People in this industry don’t have the same disposable income as the ones mentioned earlier.

These are all reasons why YouTube income (especially at 10K subscribers) will vary.

It’s also why you shouldn’t rely only on YouTube’s partner program as the sole revenue stream when creating videos.

Monetizing Your Subscribers Beyond YouTube Ads

Making the most of the YouTube partner program is a good idea.

After all, you never know what you’ll have a viral video that attracts millions of views and increases your subscriber count.

However, with a little effort, you can take advantage of other revenue streams for YouTubers.

The following are the ones I recommend you consider.

Affiliate marketing

This is probably the easiest way for creators to make money while building their YouTube channels.

In your YouTube videos, you can make recommendations to help your audience improve their lives.

Whether solving crucial problems or teaching new skills, plenty of products in any industry can help with this.

Let’s say you create fitness videos.

Comparing fitness equipment, reviewing specific workouts or even showing the supplements you take daily is all valuable content for this audience.

Then, after making your recommendations, it’s natural to tell people where they could get the products you mentioned.

You then make people’s lives easier by mentioning your affiliate links during your content (and then adding them to your video descriptions).

Doing this results in people checking out the links and some buying the products you suggest.

When they do, they get the products and you get a commission.

Win-win for both.


Many YouTube channels supplement their ad revenue with sponsorships.

This method involves getting brands to pay money for mentions in the produced videos.

With sponsorships, it’s important to choose the right brands.

And by right, I mean right for your target audience.

If you’re going down the sponsorship route, you want to think long-term about your business. Only choose brands that align with your values and your audience’s needs.

After all, making money on YouTube relies on having an audience that trusts your message.

Looking out for their long-term interest is how you build this trust.

With sponsorships, you could work out deals with various companies to sponsor specific videos.

An even better way?

Offer brand packages for multiple video sponsorships.

This multi-brand package helps brands negotiate a better price and provides peace of mind, knowing you’re getting paid to create content.

Moreover, it makes for sponsorship insertion in your videos to be as natural as possible.

Think about the ease with which you can create future videos when you know exactly where to insert sponsorship recommendations.

Then, compare this to finding creative ways to insert sponsorship recommendations into videos you’ve already planned or, worse, produced.

Using a tool like Influencer Marketing Hub can help you find sponsorship deals when starting out.

You can also read their benchmark reports to say on top of market trends and make better decisions for your brand partnerships.


Selling merchandise is another way to make money on YouTube.

This monetization option works better with brands that are persona-focused.

Having a faceless brand trying to sell merchandise is tough. People need to know, like, and trust the content creator before buying this type of product.

Also, I don’t necessarily recommend focusing on merchandising at the start of your YouTube journey.

Your subscribers must become familiar with who you are, your brand message, and what you stand for.

And this only happens over a long-term period.

However, it’s good to have an end goal in mind as you build a close relationship with your subscribers.

Thinking long-term means making better-quality decisions that don’t sacrifice the trust you can build with your audience in exchange for a quick buck.

Related to merchandise, you can also consider channel memberships.

The idea is that viewers can support content creators by paying a monthly subscription.

In return, they get special rewards that include badges and emojis.

Increasing YouTube Earnings


Making more money on YouTube is more than just increasing your subscriber count.

Having 100,000 subscribers will indeed earn you more money than having 10,000 subscribers.

With the same logic, you also earn more than someone with 1,000 subscribers.

However, there’s a lot of other factors you can focus on between the two points:

  • Keep uploading videos while maintaining quality: High-quality videos should be the standard in your YouTube journey. Quality is critical – from the moment you generate your content ideas to the moment you upload videos with the highest definition possible.
  • Engage your viewers: Start with an engaging hook in the video. Then cut straight to the chase. Don’t waste your time (and your viewers’) with unnecessary fluff. People should either learn or be entertained (or both) when they watch your videos.
  • Explore the monetization options above: If you rely on just one monetization channel for your YouTube account, figure out how to increase your advertising revenue by adding another channel. The same applies to those who have more than one channel. The more channels the better.

How Much Money Do You Make On YouTube With 10,000 Subscribers – FAQ

Do YouTube Premium Subscribers Contribute To YouTube Revenue?

Yes, they do.

Some income from YouTube Premium subscriptions goes to video creators.

The amount each creator gets depends on how much video time people spend watching their content.

Do You Need A Google Adsense Account To Make Money On YouTube?

Yes, you’ll need to associate an Adsense account with your YouTube channel to earn money from ads.

Does More Watch Time Mean More Money?

Yes. The more watch time and subscribers a channel has, the more money it makes.

However, there are other factors involved.

Your niche, target audience, and monetization strategies all play important roles. The length of time someone watches a video ad also matters.

Producing videos your audience resonates with is another critical factor.

It’s also one of the factors you have the most control over in the long run.


Whether you already have 10,000 subscribers on YouTube or just getting there, there’s lots of money to be made on this platform.

Remember that your long-term focus should be on building trust with your audience.

With trust in place, the monetization opportunities that open up increase significantly.

Further reading on Ready to go all in on YouTube? Here’s all you need to build a robust YouTube business.

If you’re starting fresh, this post provides the ultimate guide to starting a YouTube channel. The information within this article will get you up and running effectively.

In terms of content creation (and monetizing your content), check out these guides on creating YouTube videos using AI and making money on YouTube with AI.

For those interested in broader monetization techniques, here are the key insights about getting paid as a content creator.

You can also read about how much YouTubers make when they have 1 million subs.

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