10 Best Real Estate Video Ideas for YouTube (2024 List)

Did you know real estate videos get 403% more inquiries than text listings?

Adding (the right) videos to your real estate business is always a good idea.

In this article, I share the best real estate video ideas for YouTube. These videos will attract more clients and help you stand out from the crowd.

With over 180,000 subscribers on my own channel, I’ve seen the rewards of creating relevant online videos.

If you’re ready to take your real estate business to the next level, let’s dive right in.

What Are The Best Real Estate Video Ideas?

Here are the best real estate video ideas to consider.

1. Property Walkthroughs

A walkthrough is one of the best ways to showcase a property to potential buyers.

As a real estate agent, you can showcase the location and its unique selling points.

A real estate video going through the property helps focus on each room. Here, you can show the size, lighting, and even any unique details or finishes that come with the room.

Then, there’s the outdoor area.

Here, you can give your take on gardens, balconies, and even patios.

Overall, a property walkthrough allows you to show the ins and outs (literally) of any property.

If you want to take it even further, why not include the homeowner in your video and provide their take on the property? Specifically, you could go into what they love the most about the property.

You could even expand on any unique tech integrated into the property.

Don’t forget to end your video with a call to action and invite the viewer to watch more property listing videos. Alternatively, you could also ask them to contact the realtor for more property information.

2. Drone Footage

Another great way to show a property is through a drone’s view.

Aerial shots show a different view of any property, offering potential buyers a better understanding of what the property is about.

In some cases, you could even take drone footage of the inside of a property. This is a very unique way to capture the property.

Drone footage can also show the surrounding area.

Whether the property is close to amenities like shops and restaurants or has a breathtaking view, drone footage can showcase these features.

The end result? The property becomes more desirable.

With the ability to combine footage of the property walkthrough (mentioned in the previous point), you can take advantage of this multi-view combination to tell the property’s story from different angles.

3. Homeowner Video Testimonials

The world of real estate agents holds a certain value in the market.

However, there’s a way to increase that even more.

Why not get the people who know the most about the property in your video?

New homeowners often want to get the perspective of the current owners. They want to know the reasons why they’re selling.

They’re also interested in the emotional aspect of owning the home.

For example:

• What memories were made in the home?
• What are the current homeowners’ favorite features?
• What’s the best thing about their community?
• What challenges did the homeowners face when they moved in?

A homeowner testimonial places prospective buyers in the shoes of those who were in the same position.

In other cases, getting homeowners’ testimonials also helps your credibility as a real estate agent.

Whether you’ve helped a family find their dream home or assisted someone in selling their property quickly and efficiently, it all adds to people’s trust factor in you.

4. Neighborhood Video Guides

I’ve mentioned including the neighborhood as part of property drone footage.

However, you can take this type of video further.

Any high-class neighborhood is attractive in and of itself to potential buyers.

Knowing what facilities are available in surrounding areas helps make favorable decisions easier.

Help prospective buyers by including information about:

• parks
• shopping districts
• way to have fun
• popular local business
• restaurants and coffee shops.

You can also speak about the ways people get around.

Is public transport accessible? Can residents easily walk or bike to nearby attractions?

What about future developments? Are people who move in going to have to endure the noise and chaos of construction for years to come?

At the same time, will such construction and developments increase property value in a few years?

It’s great to set people’s expectations right from the beginning.

Also, safety and crime rate statistics should be considered. Will people feel safe raising their families in this new neighborhood?

There’s so much content you can create when it comes to speaking about this topic.

5. Market Updates and Analysis

People want their property to increase in value over time.

As such, investing in right property is not an easy decision.

Knowing about the factors that influence the market (and whether these will increase or decrease the property’s value) is crucial.

Being the trusted advisor looking out for people’s interests is always great.

If you can establish yourself as the authority on this topic, people will contact you first when they want to buy or sell.

You can also look at historical data in your real estate marketing videos.

Imagine things are going great. If things continue as they have, do you predict the value of various properties will keep increasing? Or is there a chance of a reversal?

These insights can be even more valuable for first-time buyers. These people want to know they’re not making a mistake when investing in property.

Help people alleviate their fears and build their confidence in making the big purchase.

6. ‘Day in the Life’ Videos

Are you open to showing the behind-the-scenes look into your daily life?

What do you do when you start working in your local neighborhood? Who are the people that make your professional and personal life worth living?

During the day, you’ll also have multiple opportunities to show the neighborhood. You can also give insights into what it’s like living in this area.

When you capture local stories and share them with your audience, you humanize your content.

Then, you’re no longer someone creating content on the internet. You’re an authentic person who cares about others and their experiences.

This adds a personal touch to your content and makes it more relatable to your audience.

With a ‘day in the life’ video, you can also share the values that define you.

If you’re a real estate agent who would help clients even after office hours, there’s nothing better than showing it (rather than saying it).

Sharing your knowledge will build people’s trust in you. Sharing your values and resonating with your audience makes you stand out from the competition.

7. Before and After Renovations

These types of informative marketing videos take some planning to set up.

However, once they are done, they’re a great asset you can reuse many times.

You first start showing what a property looked like in its original state.

Maybe the property was abandoned after its owners moved out and couldn’t find a seller. Maybe a fire or natural disaster caused significant damage.

Whatever the case, it’s essential to show the state before the renovations (i.e., how the place was before the renovations).

Next comes the after part.

Here, you compare what the place looks like now to the previous version.

You go into detail about what went into the process of getting it all looking shiny and polished.

I would also suggest showing the ‘during’ phrase. Show work happening in real life and its impact on the property’s value and appeal.

You can also get comments from the person working on the property.

This all adds credibility to the transformation and makes the ‘after’ more impactful.

8. Real Estate Q&A Sessions

Many people have questions about real estate buying and selling.

They would love to understand how specific parts of the process work. The problem? They don’t know who to turn to.

Why not become that trusted expert?

At first, you can go through the most common questions buyers and sellers ask.

When you do this, you can either invite people to come on your video live or share the recording with your audience after.

Over time, you can plan these Q&A sessions, inviting those with specific questions to come on.

Once you get the ball rolling, these sessions will help you show off your expertise.

There’s something about being live and tackling questions without scripts or preparation.

It will test your knowledge and real estate skill level, forcing you to get better. Moreover, the authenticity involved in a live Q&A session is tough to beat.

During the sessions, you can cover tips for anything related to:

• staging and pricing a home
• the current real estate market
• upcoming trends
• choosing the right real estate agent
• legal questions.

9. ‘How-to’ Guides for First-Time Buyers

First-time buyers are a big part of the real estate market.

They have many questions to help tackle before they can move forward and invest huge parts of their savings into a property.

From the offer process to moving in, you can help with these questions.

You can also bring in (ex) first-time buyers you helped move into their dream home.

What questions did they have and how did you help?

Covering these questions in your video content will help people decide they want to move forward (with your guidance).

Always conclude your videos with the right encouragement and reassurance. Then, segway into a call to action that encourages people to contact you for more information.

This is a great way to win long-term business.

10. Success Stories and Case Studies

A case study is one of the best ways to make closing business easy.

Discuss the challenges clients faced and how you helped them overcome those challenges.

By doing this, you can convince potential clients you know what you’re doing – without having to say it.

And that’s the best way to win business.

You can also discuss any notable achievements during these case studies.

Say you work with homeowners selling their property.

If the average client sees a 5% increase in their ROI when selling, highlight a case study where you were able to achieve a 10% increase.

You should also include a timeline breakdown from start to finish when creating case studies.

Allowing people to know the duration every step takes adds to people’s trust and confidence in your abilities.

Key Factors When Creating Real Estate Videos

Here are the most critical factors to help you create compelling real estate videos.

Target Audience

Who is the person you’re creating the videos for?

Keeping this person in mind will help you tailor your content and style to their preferences.

Is it:

• a first-time home buyer?
• a luxury property investor?
• a commercial real estate agent?

All of these “speak different languages”. They have different needs and desires.

If you try and cater to all of them, you’ll end up helping no one (including yourself).

Equipment

Creating videos means you need to have some equipment.

At the very least, you need a smartphone with a good-quality camera to shoot your videos.

Invest in a microphone you can attach to your camera to produce better videos.

Having crisp, high-quality audio makes a big difference to the final video.

You can also use a tripod, ensuring stable footage while doing your property walkthrough. If you want to get fancy, get a gimbal that stabilizes your footage as you move around.

You also want to learn to use video editing software to assemble your video.

A few basic transitions, the right audio and sound effects, and captions can significantly increase your real estate video marketing value.

Finally, if you want to take drone footage, you might want to get a drone pilot specializing in real estate.

Don’t want to rely on others and want to do drone real estate videos long-term?

You might want to learn how to fly a drone. This involves getting the proper certification and insurance.

Scriptwriting

Creating engaging videos isn’t just about throwing footage together.

You’ll want to have structure to your script. This structure helps you stick to the relevant points and keep your audience engaged from start to finish.

First, consider the hook of your video.

The hook must:

• stop people from what they’re doing and
• get them to give you their most valuable asset—their attention.

Then, consider the main content.

Depending on the type of video you’re creating, this section will look different.

For example, if you’re creating a promotional video, your main content may showcase the property’s features and benefits.

If it’s more informational, going over what each room offers and any special amenities can be helpful.

You might also want to consider the language you’ll use in your script. Keeping in mind your target audience is crucial.

If you’re selling commercial property, use language that appeals to business owners and investors.

If you’re targeting families, you should use language that appeals to parents and children.

Finally, what’s the call to action you’ll use? What should someone who’s just finished watching your video do?

Conclusion

Real estate videos tell stories that make potential buyers see themselves in their new home.

When you make people feel the warmth, imagine the memories they’ll create, and dream about their future, you create a powerful emotional connection that drives them to take action.

You can strengthen that connection with the right real estate video.

Never overlook the significance of crafting a video that builds a connection with your audience.

Further reading on AdamEnfroy.com: Looking to spruce up your real estate video content?

You might find inspiration in these lifestyle video ideas that could add a fresh angle to your real estate channels.

And if you’re curious about how to leverage AI in your video creation process, check out this guide on how to make money on YouTube with AI.

It’s packed with tips on using AI to enhance your videos, potentially saving you time and improving your content’s quality.

Finally, for those aiming to monetize their real estate videos, exploring different strategies is key. This article on how to make money on YouTube offers four solid methods to consider.