How To Make Money Using Walmart Affiliate Program (2023)

How To Make Money Using Walmart Affiliate Program (2023)

Today we’re tackling a giant, a behemoth, a true retail leviathan.

A Goliath so colossal even David would need a moment to process.

I’m talking about the one, the only, Walmart.

The plethora of products Walmart offers provides endless opportunities for affiliates to cash in.

The question is, “How do I know what to promote?

Just like a sommelier pairing the perfect wine with a gourmet meal, as an affiliate marketer, knowing how to promote the right affiliate products is key to success.

In this article, I’ll walk you through Walmart’s affiliate program and provide you with some tips to help you maximize your earnings.

How To Get Started With The Walmart Affiliate Program


Here are the steps to get started with the Walmart affiliate marketing program:

Fill Out The Application Form

The first step to becoming a Walmart affiliate is to fill out the application form on their website.

You must provide your personal and business information, including your website or blog URL.

Be honest and transparent in your application, as the Walmart team will review your site for appropriateness for promoting products to the North American demographic.

walmart affiliate

Choose Your Desired Business Model and Media Property Type

Next, choose your desired business model and media property type.

Walmart offers two options – the traditional affiliate model, where you earn a commission for each sale made through your links, or the performance-based model, where you earn a commission based on the traffic you send to Walmart’s website.

Share Links To Your Media Properties

Once approved as a Walmart affiliate, you can start sharing links to your media properties.

Walmart offers a variety of tools and resources to help you promote its products, including banners, text links, and product feeds.

Choose the products best suited to your audience and niche.

Track Your Affiliate Sales And Get Paid

You can track your affiliate sales and earnings by logging into your account dashboard.

Walmart offers real-time reporting to see your campaigns’ performance and optimize your efforts as needed.

You’ll receive payment once a month via direct deposit or check, depending on your preference.

How Does The Walmart Affiliate Program Work?

Here are the basics you should know about the Walmart Affiliate Program.

User-Friendly Plug-ins

When you become a Walmart Affiliate, you’ll gain access to various WordPress plug-ins that make it easy to link your audience with products they’ll adore.

walmart plugin

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The plug-ins are simple to install with just a few clicks, and you can choose from various sizes and designs to fit seamlessly into your website or blog.

Transparent Commission Rates

Walmart believes in being upfront about our commission rates, so you can focus on what’s important: creating great content and earning money.

With commission rates calculated based on your monthly sales, Walmart gives you all the information you need upfront, so there are no surprises.

Affiliate Member Center

The Walmart Affiliate Program provides its affiliates with an Affiliate Member Center with valuable resources.

Here, you’ll find access to data feeds and banners that will help you promote the best products to your audience.

Plus, they offer in-depth reporting and analytics tools to help you track your success and optimize your strategy.

Top-Notch Support

Finally, Walmart provides top-notch support to its affiliates.

With a team of knowledgeable and dedicated experts, they are always available to answer questions and provide guidance.

Plus, they offer access to live webinars and tutorials so you can stay up-to-date on the latest trends in affiliate marketing.

Understanding Walmart’s Growth Strategies

Walmart’s journey from a little store in Arkansas to an international retail giant is an awe-inspiring tale.

With its low-price business model, the company has captured a significant retail market share, expanding its business to numerous countries worldwide.

The first critical growth strategy Walmart uses is cost leadership.

The company has successfully leveraged its massive scale to cut costs and squeeze margins to offer low prices, saving millions for customers.

Walmart’s buying practices are also razor-sharp, as they negotiate hard with suppliers and streamline logistics, allowing them to stock their stores with products at low prices.

Another strategy is to increase their market share in the retail sphere.

Walmart has expanded its product offerings and entered new markets to grow its business.

The company also added acquisitions in areas like e-commerce, allowing them to compete with Amazon and other online retailers.

Walmart also invests in technology, using cutting-edge tech in inventory management and logistics processes, which allows them to remain ahead of the game.

Walmart understands the importance of having a great customer experience.

To this end, they have invested heavily in their stores, ensuring customers have easy access to their products and services.’s Diverse Product Range's Diverse Product Range offers an extensive product range, everything from electronics to home goods, groceries, and everything in between.

You can find 3D printers, drones, gaming consoles, and other tech gadgets at Walmart.

They also have an impressive lineup of brands, such as Apple, Samsung, HP, and Lenovo, that offer some of the latest tech products.

Apart from technology products, Walmart has an extensive home goods category, offering everything from home decor, appliances, furniture, bedding, and bath items.

One of Walmart’s most significant advantages over its competitor – Target- is its grocery section.

Walmart offers various grocery items, including fresh produce, meats, and bakery products.

And they offer free two-day delivery on many groceries if you spend more than $35 on your order.

As an affiliate with this range of products, you have many opportunities to earn a commission.

From tech gadgets and home goods to groceries, Walmart offers something for everyone.

You can also take advantage of Amazon-style pricing on some items by offering discounted prices in exchange for customers using your affiliate link to make purchases.

Making Money Through Walmart’s Affiliate Program

Are you someone who’s looking to earn extra income online?

If so, Walmart’s affiliate program might be your solution!

By joining Walmart’s affiliate program on Impact Radius today, you can start earning money from the comfort of your own home.

First, you must apply for the program online to become a Walmart affiliate.

Approval is easy as long as your site is family-friendly and has the most traffic from North America.

Additionally, your website needs to be active during the application process.

Once approved, you’ll have access to all the tools, creatives, and banners you need to create affiliate links.

Impact Radius, a platform that easily tracks clicks, sales, and earnings, powers Walmart’s affiliate program.

It’s essential to note that Walmart has specific terms and conditions that you must follow.

One clause to consider is the prohibited sites clause.

The clause means that Walmart will not allow affiliates who post links on inappropriate sites, including auto-generated spam or misunderstood blogging.

Ensure you are familiar with Walmart’s T&Cs before signing up to avoid any issues.

So, how do you earn money as a affiliate?

Your earnings depend on the number of referrals and sales made through your affiliate links.

You’ll receive a commission based on the product category for every qualified sale through your link.

The Walmart affiliate program commissions start at 4% for most items and go up to 10% for specific items such as fashion.

The more referrals and sales you generate, your earnings will increase.

The program also offers a three-day cookie duration, so you’ll get the right commission even if someone doesn’t buy on the spot.

One great feature of Walmart’s affiliate program is that it offers multiple options for advertising its brand.

You can use banners, creatives, product links, or even add images and descriptions to your website.

You can also promote Walmart on social media platforms, blogs, newsletters, and more.

This flexibility allows you to explore diverse marketing strategies and increase your chances of earning more commissions.

Pros And Cons Of The Walmart Affiliate Program

Let’s now look at the pros and cons of Walmart’s affiliate program.


Walmart is a retail giant that’s known and trusted by millions of people worldwide.

Being associated with a reputable brand can lend credibility to your affiliate marketing efforts.

The Walmart Affiliate Program offers over seven million products to choose from, ensuring that affiliates have a wide variety of items to promote, giving you a chance to choose from different niches while targeting other countries globally.

The Walmart Affiliate Program offers access to professionally-designed creatives, including banner ads that affiliates can use to promote the products of their choice.

Apart from millions of qualifying purchases, affiliates also receive a monthly newsletter to stay updated on any news relevant to affiliates and tools that can help them optimize their marketing.

When you join Walmart’s Affiliate Program, you’ll also have access to top-selling and exclusive product data feeds to boost your sales.

The data feeds include product names, images, descriptions, pricing, and customer reviews.


The program’s commission rates are lower than similar programs, meaning that affiliates earn less per sale than they would with other programs.

Additionally, affiliates must seek out and promote products that may not be accessible to their audience since there are many online products that Walmart doesn’t stock in physical stores.

Another downside to the Walmart Affiliate Program is the outdated affiliate tools that may cause frustration for some users.

Walmart’s conversion rates are also lower than other affiliate programs, making sales for your promotions harder.

Lastly, the Walmart Affiliate Program feels like an afterthought in Walmart’s online business, with no noticeable efforts to improve it.

They solely depend on their reputation and massive product catalog to attract new affiliates, leaving limited innovation in the program.

Strategies For Increased Revenue

Strategies For Increased Revenue

You can begin by utilizing SEO to boost your website’s visibility.

Ranking high on Google’s search results for keywords related to Walmart products will increase your click-through rate and attract more potential buyers to your site.

Effective social media marketing can also be a game-changer.

Collaborating with influencers and posting engaging content about Walmart products can help you reach a wider audience.

Content marketing strategies such as product reviews and “buy now” buttons can encourage shoppers to purchase on the Walmart website through your affiliate link.

Analyzing and adjusting your website’s performance is necessary to maximize your profits.

As a first-time affiliate, joining the Walmart affiliate program can be overwhelming.

However, with a Walmart affiliate program review, you can learn how to create your first affiliate website and easily make money with Walmart products.

Remember, you require hard work, dedication, and a strategic approach to be a successful Walmart affiliate.

Walmart Affiliate Program vs. Similar Affiliate Programs

Regarding affiliate marketing programs, Walmart offers a solid option for full-time affiliate marketers.

While almost all affiliate programs offer a payout, the Walmart affiliate program stands out with its competitive commission rates and Impact Radius affiliate network access.

One of the most popular affiliate marketing rivalries is the Walmart vs. Amazon affiliate program.

While Amazon may have a more extensive customer base and selection of products, the Walmart affiliate program has its advantages.

For example, Walmart offers a coupon program for its affiliates to promote on their websites and the ability to promote in-store purchases through a local Walmart site service.

However, Walmart’s offerings are not limited to just Amazon.

Another comparison worth noting is Walmart vs. eBay affiliate program.

While eBay may offer a wider variety of products, Walmart has brand recognition that can benefit certain affiliates.

Walmart’s Impact Radius affiliate network access can offer a broader range of potential partnerships.

Finally, it’s worth noting that the Walmart affiliate program competes with more than just Amazon and eBay.

Walmart holds its own compared to other major retailers, such as Target.

While Target may offer unique products and promotions, Walmart’s coupon program and Impact Radius affiliate network access are strong selling points.

Overall, while the Walmart affiliate program may not be for everyone, it’s worth consideration for full-time affiliate marketers looking to work with a well-known brand and a reputable affiliate network.

Walmart Affiliate Program – FAQ

What Are The Requirements For Joining The Walmart Affiliate Program?

If you’re interested in monetizing your website links and earning some extra income, joining the Walmart Affiliate Program might be just the thing for you!

To get started, go to the Walmart Affiliate Program website and follow the step-by-step instructions to sign up.

The program has some minimum requirements to fulfill to join, such as having an active website with original content.

Once approved, you can start promoting Walmart products on your website and earn a commission for each sale through your affiliate link.

What Are Some Of The Most Profitable Products In The Walmart Affiliate Program?

One important thing to note is that the approval process can take some time.

While Walmart approves some applicants within a few days, others may have to wait up to several weeks.

If you’re wondering what types of products are most profitable in the Walmart Affiliate Program, the answer is that it varies depending on your audience and niche.

However, electronics, home goods, and sporting equipment are popular and have high-profit margins.

Can International Affiliates Join The Walmart Affiliate Program?

The good news is that Walmart welcomes international affiliates if you meet the program requirements and have a valid payment method.

Finally, if someone returns a product or cancels an order, Walmart will deduct the commission you earned from that sale from your account.

However, they will not deduct the commission if the return or cancellation was due to a Walmart error.

What Are The Steps For Getting Started With The Walmart Affiliate Program?

The Walmart Affiliate Program is a great way to earn extra money by promoting their products on your website.

If you’re interested, head to the website and follow the step-by-step instructions to get started today!

Wrap Up.

Becoming a Walmart affiliate is an excellent option if you’re looking for an easy and profitable way to start making money with your blog or website.

You can earn extra income quickly with its simple application process, diverse product selection, and generous commission structure.

All you need to do is follow the steps outlined above, and you’ll be ready to start.

Further reading on If you have a list of people specifically interested in travel, check out these travel affiliate programs to find the right fit.

Alternatively, here’s a list of luxury affiliate programs if you’re more interested in promoting such items.

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