The Ultimate List of YouTube Statistics for 2022

The Ultimate List of YouTube Statistics for 2022

Knowing what’s working (and what’s not) is vital if you want to promote your products or services, make money on YouTube, or increase your brand awareness.

Whether starting a YouTube channel or taking your current one to the next level, current YouTube statistics will influence what works for you and what doesn’t.

At the same time, knowing about these stats will allow you to steer clear of the common mistakes content creators make on YouTube.

With video content being one of the best ways to reach and engage customers, ensuring your YouTube channel is primed for success is more important than ever.

In this article, I will look at the ultimate list of YouTube statistics, sharing interesting facts about this video platform with you.

Let’s get right into it.

YouTube Marketing

1. As Many As Two Out Of Three Potential Buyers Watch YouTube Videos Before Making A Buying Decision.

(Think with Google)

Providing potential customers with the right information at the right time is a valuable ability and can be the difference between successful and unsuccessful businesses.

Video marketing on youtube allows brands to connect with customers more profoundly, fostering trust and loyalty.

Studies have shown that two out of every three customers are likely to watch a company’s YouTube videos before making a purchase decision.

This statistic alone should convince you that your business needs a strong YouTube presence.

youtube statistics

Image Credit: Financesonline.com

2. As Many As Half Of All Marketers Invest Some Resources In Creating Online Content For YouTube.

(PPC Hero)

With an increased focus on online video content, it’s no surprise that marketers are investing more in YouTube.

As many as half of all marketers are now investing resources into creating online video content, with YouTube being one of the most popular platforms in this regard.

As things stand, this trend will continue, so it’s essential to get ahead of the curve and create a video presence for your business.

3. Nine Out Of 10 People Worldwide Discover New Brands Through YouTube.

(Think with Google)

It’s crazy to think that almost all new brand discovery happens on YouTube, but it’s true.

With such a high percentage of people finding new brands through this platform, your business must have a presence on this site.

Otherwise, you’re missing out on a huge opportunity to reach new customers.

4. Seeing A YouTube Ad Can Result In 10 Times More Likelihood Of Someone Taking The Action Suggested By The Ad.

(Think with Google)

YouTube video ads are highly effective, with studies showing that they can result in up to 10 times more likelihood of someone taking the desired action.

This makes YouTube ads a powerful platform for marketing your business and one that you shouldn’t overlook.

Video Consumption

5. Netflix Is The Number One Video Consumption Platform, With YouTube Being The Second.

(HootSuite)

With Netflix being the number one video consumption platform, it’s no surprise that YouTube is in second place.

YouTube has been steadily gaining in popularity and is now used by millions of people worldwide.

6. Facebook Is The Number One Platform Where Brands Post Their Videos, While YouTube Is The Second.

(Buffer)

Since brands can’t advertise on Netflix without paying massive amounts for it, Facebook is the number one platform where such brands post their videos.

Then, YouTube is a close second and the platform to go when brands want to share visual content with their target audience.

most popular social networks

Image credit: Influencermarketinghub.com

YouTube Creators

7. Adding The Word Review In A Video Title Increases The Video Watch Time By More Than 50,000 Years Over Its Lifetime.

(Think with Google)

As a content creator, it’s essential to keep track of what works and what doesn’t.

Adding the word “review” in your video title is one thing that works.

This can increase the watch time of your video by more than 50,000 years over its average lifetime.

That’s a lot of potential video views that you’re missing out on if you’re not using this technique.

8. As Many As 70% Of YouTube Videos That Rank On The First Page Are Produced In High Definition.

(Backlinko)

Having a high-quality video is no longer an option if you want to rank on the first page of YouTube.

As many as 70% of videos on the first page are of high quality, so you need to make sure all your videos are up to par if you want to compete.

Using suitable equipment, filming in high definition, and editing your video professionally are critical factors in creating a high-quality video.

YouTube Searches And Recommendations

9. As Many As Seven Out Of Ten People Only Watch YouTube Recommended Videos.

(HootSuite)

YouTube recommended videos are algorithmically generated based on a viewer’s watch history.

They’re designed to keep YouTube viewers engaged on the platform, and it seems to be working.

As many as seven out of ten people only watch YouTube recommended videos, so if you want your video to be seen, you need to make sure that you’re modeling what works in your industry.

10. More Than Half Of The Top Hundred Searches On YouTube Are For YouTube Personalities.

(Ahrefs)

This statistic shows how important it is to be “YouTube famous” if you want to get a lot of views on your videos.

More than half of the top 100 searches are for YouTube personalities, so you need to make sure you’re doing something unique and exciting if you want to stand out from the crowd.

11. Almost Half Of All YouTube Users Said That Online Videos Help Them Cope With Problems In Their Lives.

(Ipsos Mori)

Many turn to YouTube to help them deal with issues in their lives.

Almost half of all YouTube users said that online videos help them cope with such issues, so it’s clear that this platform is a source of comfort for many people.

If you’re looking for a way to connect with your audience, creating content that deals with the problems they’re facing is a great way to do so.

12. Eight Out Of Ten Parents Use YouTube To Find Educational And Entertaining Content For Their Children To Watch.

(Brandwatch)

With so many parents using YouTube to find content for their children, it’s essential to make sure your videos are kid-friendly if that is a market your business is targeting.

Some kids watch YouTube more than television.

If your products provide a solution to this demographic, you’re missing out on a massive opportunity if you’re not creating content for this platform.

13. One Out Of Five YouTube Searches Relates To Music.

(Ahrefs)

Music is a big part of YouTube, with one out of five searches being music-related.

With music videos being so popular on the platform, YouTube is great for musicians who want to share their music.

14. In 2020, YouTube Had More Than 1 Billion Views Related To The Keywords “Chess.”

(YouTube Trends)

Learning how to play chess is something that many people are interested in, and it seems that YouTube is the place to go for those looking for information on the game.

Possibly related to the release of the Netflix series The Queen’s Gambit, this interesting statistic shows how popular YouTube can be for those looking to learn new things.

youtube monthly users

Image credit: Oberlo.com

15. In 2020, More Than 100 Billion Hours Of Gaming Content Were Consumed Worldwide.

(YouTube)

Gaming is always a popular topic on YouTube, and in 2020, viewers consumed more than 100 billion hours of gaming content.

If you’re involved in the gaming industry and want to share your content with the world, YouTube is the place to do it.

YouTube Watch Times

16. More Than A Billion Hours Of Videos Are Watched Daily On YouTube.

(YouTube Press)

This impressive statistic provides another fact to consider regarding how popular YouTube is.

More than a billion hours of videos are watched on YouTube daily, so standing out from the crowd is essential if you want your videos to be seen.

youtube daily viewers

Image credit: Oberlo.com

17. The Most Active 10% Of YouTube Channels Have More Than 250,000 Subscribers And Upload More Than 70% Of All Content.

(Pew Research Center)

A bit of Pareto’s Principle is at work on YouTube, with the most active 10% of channels uploading more than 70% of all content.

If you want to make a real impact on this platform, you need to have a strong presence on YouTube and regularly upload new content.

YouTube On Mobile

18. As Many As 70% Of All YouTube Watch Time Happens On Mobile Phones.

(Sprout Social)

As YouTube is increasingly mobile-friendly, it’s no surprise that more and more people watch videos on their phones.

As many as 70% of all YouTube watch time happens on mobile phones, so if you’re not optimizing your videos for mobile viewers, you’re missing out on a considerable portion of the YouTube audience.

Making Money From YouTube

19. On Average, YouTube Creators Make $3 To $5 In Ad Revenue For Every 1000 Views On Their Videos.

(Mint Life)

Earning money from YouTube is a great way to monetize your content and make extra cash.

On average, YouTube creators make $3 to $5 for every 1000 views they get on their videos, so if you can build up a large enough following, you could start earning a decent amount of money from your YouTube channel.

Other YouTube Stats

20. More Than A Quarter Of All Adults In The United States Get Their News From YouTube.

(Pew Research)

This is quite a worrying statistic, as it shows that many people are getting their news from YouTube.

With so many fake news stories floating around online, it’s essential to be skeptical of the news-worthy videos you’re watching on YouTube and make sure you’re only getting your information from reputable sources.

21. YouTube Removed Almost 8 Million Videos In The Last Quarter Of 2020 Because They Went Against Their Guidelines.

(Statista)

With YouTube’s guidelines constantly changing, it’s no surprise that many videos are removed from the platform.

In the last quarter of 2020, youtube removed almost 8 million videos because they went against their guidelines.

If you’re planning to share your content on YouTube, make sure you’re familiar with the latest rules before uploading anything.

22. The Most Popular YouTube Channel Is T-Series

(YouTube)

T-Series is currently the most popular YouTube channel, with over 211 million subscribers.

This channel primarily consists of music videos, and it’s no surprise that it’s so popular, as music is one of the most popular genres on YouTube.

How To Create Engaging YouTube Video Content

Creating video content that will engage your audience is essential if you want to make a splash on YouTube.

This also applies to any other video marketing platform, including Tiktok and Facebook.

Here are some tips for creating engaging video content:

Make Sure Your Videos Are Interesting And Informative.

Internet users have a short attention span, so if your videos are boring, they’re not going to stick around for long.

To make sure your videos are interesting, ensure you’re providing valuable information and keeping your viewers engaged.

Make Sure Your Videos Are Entertaining To Watch.

No one wants to watch a boring video, so make sure your videos are entertaining and informative.

One way to make your videos more entertaining is to add some humor.

This is a great way to engage your audience and keep them watching your videos – if you can make your viewers laugh, they’re more likely to stick around for the entire video.

Keep Your Videos The Right Length

Your videos should be as long as they need to be to get your point across, but no longer.

If you’re going over the top, your viewers will lose interest and stop watching.

On the other hand, if your videos are too short, you might not be able to get your point across properly.

Tell A Story With Your Videos.

Social media platforms lend themselves well to storytelling, and YouTube is no different.

Your videos should be structured like a story, with a beginning, middle, and end.

The beginning of your video should introduce the topic and hook your viewers in, the middle should provide more information and keep your viewers engaged, and the end should leave your viewers wanting more.

Use Graphics And Animations To Add Visual Interest.

The most viewed YouTube content is that which is visually attractive.

If your videos are all text and have no graphics, they’re much less likely to be watched.

Use graphics and animations to add visual interest to your videos and make them more engaging.

Focus On Quality Over Quantity.

Having a popular YouTube channel doesn’t mean you have to post a new video every day.

Posting too many videos can be counterproductive.

Quality is more important than quantity, so make sure your videos are high quality and informative before posting them.

While hours of video content are uploaded to YouTube every minute, not all of it is high quality, so don’t let the sheer amount of content scare you off – if you’re producing quality content.

Plan And Script Your Videos Before You Start Filming Them.

There are many reasons viewers watch YouTube but one of the most common is to learn something.

If you want your videos to be educational and informative, you need to plan and script them before you start filming them.

Make Use Of Social Media To Promote Your Videos.

Once you’ve created a high-quality, informative, and entertaining video, don’t forget to promote it on social media.

The YouTube app quickly offers video sharing to various networks, so make sure you use these features.

If You Have A Budget, Use YouTube Ads To Spread The Word About Your Channel.

YouTube ad statistics show that ads are an effective way to reach a new audience and increase viewership.

If you have an ads budget available, use YouTube ads to promote your videos and increase viewership.

Try Out Various Types Of Videos

How-to videos, vlogs, product reviews, and educational videos are great ways to increase your monthly active YouTube users.

Don’t be afraid to try out various video types to find what works best for you.

Digital video content is becoming more and more popular, so follow the above tips to increase viewership on your YouTube channel.

Important YouTube Considerations

Here are some considerations to keep in mind before creating YouTube videos.

Consider Your Demographics

When creating YouTube videos, you need to consider your target audience.

Not all types of videos will appeal to all demographics, so it’s essential to know who you’re making the video for.

For example, creating videos in different languages might be the key to increasing viewership on your channel if you have a worldwide audience.

The same concept applies to various age groups, interests, and more.

Have A Marketing Strategy

While the youtube algorithm does an excellent job of promoting videos, it’s still essential to have a marketing strategy for your YouTube channel.

There are several ways to market your channels, such as social media, email marketing, and paid advertising.

Getting featured in search engines can also happen organically if your videos are high quality and informative, in addition to including the correct SEO practices.

Live Streams

Whether you are creating your first video or consider yourself a seasoned veteran, live streams can be a great way to increase viewership on your channel.

Live streams allow you to connect with your audience in real-time and give them a behind-the-scenes look at your life or work.

Especially for gaming channels, live streams can also be a great way to engage with your audience.

Keep Mobile In Mind

As discussed, most people use the youtube mobile app to watch videos.

This means that you need to keep mobile in mind when creating your videos.

For example, use a font that is easy to read on a small screen and use short, concise sentences if you include text in your videos.

The most effective videos are those that one can easily consume on a mobile device.

Tutorials Work Great On YouTube

If you can show what your product or service does in a tutorial format, you should consider uploading videos to YouTube in this format.

Tutorials are a great way to show off an item and help you attract new customers, making the YouTube video platform the perfect place to upload such videos.

Depending on your viewership and market, you could even make a series of tutorials covering various angles.

YouTube Accounts

You can have multiple channels on the same youtube account, so don’t hesitate to make a new one if you feel like you have content that would be better suited for a different channel.

YouTube Statistics FAQ

What Was The First YouTube Video Ever Made?

Jawed Karim was the first person to post a video in 2005.

This was titled ‘Me at the zoo.’

What Are Some Of The Most Popular YouTube Celebrities?

Some famous YouTube celebrities include Pewdiepie, Mr. Beast, and Jake Paul.

What Are Some Of The Most Popular YouTube Videos?

A couple of the most famous videos were the Baby Shark Dance and the Despacito music video throughout the last few years.

Conclusion

The above youtube usage statistics show that YouTube is a powerful platform with massive potential.

If you want to increase your online presence, creating videos for YouTube is a great way to go about it.

This will allow you to take your business to the next level and reach a new audience that knows, likes, and trusts you.

Remember to keep this target audience in mind when creating videos and have a marketing strategy for how you’re going to promote your video content.

In addition, don’t forget the process to optimize your videos for mobile devices.

By following these tips, you can create successful YouTube videos that will help to grow your business.

Further reading on AdamEnfroy.com: Want to learn how to produce polished-looking videos for YouTube?

Here’s how to edit YouTube videos the right way.

Moreover, here are the best video editing software to consider.

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