The Ultimate List of Blogging Statistics for 2023
Building a blogging business is much like building a brand.
You need to define your target audience, learn the lay of the land and create content that will resonate with the people that visit.
But what if you’re not convinced it’s one of the best ways to succeed online?
In this article, I review the blogging landscape through current statistics to help you understand why blogging is crucial for your business.
The Latest Blogging Statistics
Blog Views
1. Every month, there are 70 million fresh posts on WordPress. These get as many as 409 million views monthly.
(WordPress)
WordPress is by far the most powerful blog software in existence.
It’s not hard to understand why especially considering that it powers more than 60 million sites.
If you’re considering starting a blogging business, WordPress is where you need to be.
With this many views on WordPress, your blog posts will get more exposure than on any other platform.
Building Up Blogs
2. Many who outsource their content strategy outsource the content creation process. In addition, 35% of these people also hire someone to distribute content around the web.
(Content Marketing Institute via SlideShare)
Outsourcing is not for everyone, but it can be beneficial if you always struggle to meet deadlines.
Outsourcing might not be needed if you work full-time on the blog.
But if blogging is your side hustle, freelancers can help build up your blog with fresh content at a fraction of what you would pay full-time employees.
Some also outsource the distribution process, helping them get content at the top of search engine results pages.
Image Credit: Startupbonsai.com
3. Once a week is the average frequency at which bloggers publish new posts.
(ConvertKit)
Publishing once a week is a great way to keep your readers interested and entertained.
You don’t want to overwhelm them with so many posts that they lose interest in what you offer.
While some industries can justify a daily blog post, this frequency is excessive in other cases.
If you produce a top-quality content piece once a week and consistently do so for several years, you should have no problems keeping your readers engaged for the long term.
Image Credit: Startupbonsai.com
4. Marketers spent an additional 78% more on content marketing in 2019 than they did the year before.
(Zazzle Media)
The increase in content marketing budget reflects that more businesses are becoming aware of the importance of blogging.
If you want to make money through blogging, this is excellent news for you if you want to start a new blog.
It means there are more opportunities to take advantage of, especially with new niches (and sub-niches) popping up occasionally.
However, this also means increased content marketing competition, so a solid plan is essential.
5. Publishing regularly (15%) and having good writers (12%) were reasons for a blog’s buildup of credibility.
(Social Marketing Writing)
When you publish regularly, people know when to expect new content.
Regular publishing also helps build trust and shows you’re in this for the long haul.
One of the main objectives of blogging is to get more traffic over time.
So, if you stop posting after building up a decent readership base, it will be challenging to maintain your position.
Good writers on your team are also essential because they know how to connect with the audience.
Whether you’re building up a blog for lawyers to read or an online community for gamers, you need to consider your tone of voice.
Using the wrong tone or language can turn people off or fail to hold their interest, hurting your blog’s reputation.
Image Credit: Orbitmedia.com
6. Almost 69% of bloggers surveyed said a blog adds to their credibility in their industry.
(Social Marketing Writing)
Credibility comes into it once again when it comes to blogging.
Credibility is critical if you’re running a blog related to marketing or finance, where small details can make or break your site’s reputation.
In the end, people will trust the content you publish if they know it’s accurate and worth their time.
7. In 2016, most bloggers spent between 1 and 2 hours working on their blog posts. By 2020, 22% of bloggers spent three hours on every released post.
(Orbit Media)
The increased average time it takes to push a blog post live shows that the number of bloggers who understand the importance of time when creating quality content is rising.
Doing this will help you develop high-quality posts, which are the ones that tend to go viral.
If you rush your blog posts and put them online before they’re ready, it’s unlikely that people will want to share them or read them in detail.
8. Half the people surveyed said they reached out to a maximum of ten potential sites for guest posting opportunities monthly.
(Referral Rock)
On average, bloggers contacted others as often as ten times a week, asking for guest posting opportunities.
Guest posting is one way to draw traffic to your blog.
If you work with other bloggers to get content onto their sites and create a link between your site and theirs, guest posting can do wonders.
Although guest posting opportunities will always fluctuate, it’s a good idea to reach out to as many as possible (within reason) because there’s no such thing as too much good exposure for your blog.
9. 60% of the bloggers previously mentioned write between 1-5 guest posts per month.
(Referral Rock)
After reaching out to potential guest posting sites, 60% of bloggers said they publish an average of 1-5 blog posts monthly.
If you’re starting with your blog, this is a good number to aim for because you have time to focus on other aspects of your site.
However, staying true to this schedule is essential if you opt for guest posting because it will help you keep momentum and attract more readers over time.
Blogging Platforms
10. A recent study shows that over 60% of WordPress sites are outdated. This number is much lower than other CMS platforms, including Magento (97% of installs are obsolete), Joomla (85%), and Drupal (81%).
(Sucuri)
WordPress sites are pretty vulnerable to out-of-date versions because of their open-source nature.
If you run a WordPress site, keeping your site, theme, and plugins updated regularly is essential.
Other platforms suffer from similar vulnerabilities.
In addition, their internet users seem less aware of the need to update their blogging platform.
Income From Blogs
11. Sponsored advertisements on The Huffington Post earned $14 million in revenue every month. Engadget, Moz, and Mashable are doing something similar on a smaller scale with $5.5 million/month, $4.2 million/month, and $2 million/month, respectively.
(Forbes)
$14 million is the amount of revenue The Huffington post makes every month, which shows just how influential this site is.
It also shows that blogs that provide their target audiences with good content over time are in-demand.
It’s a good idea to take your time to understand how many blogs and posts you can run simultaneously.
Doing so ensures you provide interesting and valuable content to your readers.
12. Among $50,000+ per year bloggers, content quality is the most critical factor.
(Growth Badger)
Quality is again the keyword in the spotlight for bloggers making money.
Your blog posts must be worth reading if you want people to keep returning and clicking on your site’s advertising banners and other ad links.
They must also find value in this content because otherwise, they won’t return, and you’ll lose any potential revenue.
13. In the United States, bloggers make $51,120 annually.
(Glassdoor)
This stat comes from a Glassdoor survey and is based on salaries provided.
Once a blog is set up and running, it has minimal extra costs.
$51,120 is a good amount for anyone just starting a blog who enjoys sharing valuable content with an audience.
People And Blogs
14. Survey participants said they would stop browsing a site if photos do not load (53%) or would sometimes switch devices (32%) and try again.
(Adobe via SlideShare)
Broken photos can have a significant impact on your blog’s traffic and bounce rate, as well as revenue.
Adobe found that 53 percent of website visitors will leave if they encounter broken images.
Sometimes, an image that takes a few seconds too much to load might be interpreted as being broken.
It’s important to always check your blog for slow loading times and ensure no issues with broken/large file-size images.
15. 59% – the percentage of shoppers who said they’d do some research on a product’s website or blog before buying it in-store or online.
(Think With Google)
A blog is a great way to give your customers more information on something they’re interested in.
It can help them learn about new products, read others’ opinions on certain items, and even provide links to purchase them straight from the site.
Influencing customer buying decisions shouldn’t be taken lightly, and being authentic in a blog is always the best approach.
16. The most significant reason that helps customers make up their minds about whether or not to buy a product is a company’s online content, according to 62% of millennials.
(Business Wire)
For more than six of every ten millennials, how a company presents itself through its content is vital when making purchase decisions.
Bloggers and business owners must be authentic in their blogging and show what they’re about rather than just trying to sell something.
If you focus on promoting your products just for the sake of it, without adding value to the content you publish, your audience will feel like they can’t trust your judgment.
Being upfront about what you do and who you are is essential so people know exactly where you stand on specific topics.
17. The majority of people read blogging material on their mobile devices. As a result, bloggers should produce shorter pieces more suited for modern readers.
(BuzzSumo via OkDork)
Mobile devices significantly impact how people read blogs and how they expect to consume content.
Shorter posts with a concise message that quickly teach something of value are crucial.
At the same time, it’s important not to let this influence you too much if you believe long-form content is needed to get your point across.
In other words, it’s essential to give your audience a variety of content types so they’re getting an optimal experience on your blog.
Image caption: Orbitmedia.com
Blog Posts Success
18. According to 77% of bloggers, the most popular blog format is ‘How-to’ articles. News and trends (49%) are second, followed by guides and ebooks (47%).
(Statista)
Creating how-to blog articles has always been among the most popular blogging trends.
These posts are easy to comprehend and require little effort on the reader’s part.
If you want to gain new readers or grow your community, how-to articles will always be a safe bet for your audience base.
Regarding the type of content, it’s also a great idea to offer new and trending information so people can come to your blog for the latest updates.
This ensures a steady flow of readers will return to your site regularly, which will help you develop better relationships with them.
Listicles, infographics, and roundups are popular content commonly published by bloggers.
19. Longer writing pieces receive a 77.2 percent higher number of links than shorter ones. The same logic applies to social media sharing, but after the 2000-word mark, social sharing reaches the point of diminishing returns.
(Backlinko)
The word count of a blog post can significantly impact how successful it’ll be.
In general, shorter posts don’t necessarily contain as much value as longer ones because the blogger is limited in how extensively you can make a point.
This generally means people aren’t as likely to share them as more extended content pieces.
If you aim to build backlinks or generate more organic search traffic, going for a longer post will give you a better chance of success.
Blogging Your Way To Success
While there are many things I wish I had known before starting my blog, some key factors stick out the most.
Let’s look at the most important concepts when creating your blog.
Understanding search intent
Most important, blogging statistics and search engine optimization (SEO) ranking guidelines will tell you to write for your audience first and search engines second.
Instead of focusing excessively on keywords, you can create high-quality blog content so people will want to read it.
If a blog post doesn’t interest your readers, they won’t share it, which means your search engine rankings will drop.
It’s essential to do your research and understand what your readers want to know, as this will give you a better idea of what topics or questions they’re trying to find the answers to.
Keyword research
Even though you should write with your target reader in mind, you can’t forget keyword research and search engines.
The best way to drive organic traffic to your blog is by creating content that will help search engines rank your posts highly for specific keywords.
As you start building up your blog, you might have a much higher click-through rate if you’re targeting long-tail keywords instead of more generic ones since they will have less competition and be easier to rank for.
Use tools such as Semrush or Ahrefs to find the keywords for your needs.
Getting solid results will depend on this.
Build your list
Email marketing delivers returns for both B2C and B2B marketers.
Business blogging is essential to consider when building up your email list.
Therefore, lead generation should also be included in your blog-building process.
When you have a list, you can also compound your marketing efforts by doing affiliate marketing and suggesting products or solutions to your blog readers that will be helpful to them.
Your blogging platform
WordPress has become the blogging platform of choice these days.
It’s free, incredibly customizable, and easy to work with overall.
On top of this, you can incorporate many plugins to make your site run much smoother without sacrificing too much functionality – both in terms of design and overall content management.
Other platforms might suit your needs, so researching this area is critical.
The average blog post length
Knowing the average length of a ranking blog post helps you understand how long the specific content you create should be.
As mentioned, longer blog posts are more likely to rank better than shorter ones, so keeping this in mind is essential.
Your marketing strategy
A great content marketing strategy will help you grow your blog, so you must stand out through your marketing.
If you can create a great content marketing strategy, you will benefit from generated brand awareness through increased blog traffic and visibility.
Your blogging industry
Content marketers and bloggers should know their industry’s current news, trends, and influencers.
Find out what’s happening in your niche and keep up with significant industry events.
Going into an industry for the first time means understanding what other bloggers are doing and identifying gaps in which you can slot in.
Make use of video content
Visual content is vital when it comes to several blogging stats.
Whether starting a blog post or even running several blogs, having video content can be very beneficial to getting your message across.
Video content is also helpful for both digital marketing and inbound marketing as a whole.
As part of your overall strategy, look at what video content can do for you and start producing it alongside your written content.
If you want to take things to the next level, you might also consider having a podcast to get more market share in your industry.
Building backlinks
Getting the most out of your blogging efforts also requires building backlinks to your site.
Getting high-quality websites to link back to your site boosts its authority, visibility, and overall rank in search engines.
The best way to do this is by having a great blog full of informative content, reaching out to potential guest blogging sites, and offering to write for them as a guest.
Good backlinks will increase your website traffic because you will feature higher search engines for selected keywords.
Is Blogging Still A Powerful Tool to Drive Traffic To Your Website?
Yes, blogging is still relevant for people to visit your site.
Not only does it allow you to be creative and showcase your knowledge, but it also allows you to remain at the forefront of current trends and topics in your industry.
Blogging regularly can also help boost your search engine rankings, as new content will draw more attention from search engines.
Additionally, having a blog with valuable content can help establish thought leadership and build trust with potential customers or clients.
People are more likely to take action on websites they believe in because they’re getting an education or insight from trusted sources they know and respect.
Finally, blogging allows you to create relationships with other blogs in your industry by enabling comments and responses on posts – creating valuable backlinks that drive additional traffic to your site.
Overall, blogging is still a great way to draw people to your website and should be part of any comprehensive digital marketing strategy.
It’s an excellent way to create content to engage potential customers and increase your search engine presence.
With so many benefits, there’s no reason not to include this valuable tool in your marketing plan.
Moreover, considering the statistics, it’s clear that blogging remains a valuable tool for driving website traffic.
Wrap Up.
The general blogging statistics above will help you start and improve your efforts.
Remember that quality content and attracting targeted traffic in your chosen niche will be the determining factor when it comes to your success or failure as a blogger.
Using these latest blogging statistics as a guide should help you have a well-structured site that provides valuable content for your audience, sharing it with others interested in the same topic.
Whether you are a small business or a published author, blogging is one of the best ways to reach your clients, build an email list, and move your business forward.
Have you ever started a blog? What was your experience like? Let me know in the comments section below.
Want to get the best training online on how to start a successful blog? Register for my free masterclass to learn how to build a blog from scratch and turn it into a highly successful business.
Further reading on AdamEnfroy.com: Finding the right platform to host your own blog is critical. Here’s how to choose the best blogging platform for your needs.
