How To Start A Sports Blog (Step by Step to Extra $ in 2023)

How To Start A Sports Blog (Step by Step to Extra $ in 2023)

What is the hardest part about skydiving?

The ground!

While many people love sitting in front of the TV and seeing the passion and entertainment, learning how to start a blog can be intimidating.

However, with the right knowledge, such a blog could be a great way to make extra money.

In this post, I’ll go over the steps you need to take to begin a successful sports blog.

Whether you focus on one specific sport or make it more of a general blog, these steps will help you get started.

Steps To Starting A Sports Blog

Here are the steps you need to take to get your own sports blog up and running.

Choose A Niche For Your Blog

A high-quality blog revolves around a specific sport or sports-related topic.

When creating new posts, having a target audience in mind will help you stay focused on the topics that are most relevant to your readers.

Your chosen niche also allows the new sports blog to build authority with its readers and potential partners.

In addition, it makes getting subscribers easier by focusing solely on one specific topic.

Come Up With A Catchy Name For Your Blog

Your domain name represents your brand and identity online.

If you want to make money from your blog, having a professional-looking domain name will allow people to take you seriously as an authority in your niche.

While a free domain name can also work, the functionality offered by a paid one in terms of search engine optimization and engagement is invaluable for success with blogging about sports.

Top website hosts might also include free domain names, easy-to-use website-building platforms, and many other features.

Hosts like Bluehost, GoDaddy, NameCheap, and SiteGround are a few of the most popular options for sports bloggers.

Otherwise, here are the best domain registrars to check out.

Install WordPress On Your Website

Having a blog online requires a content management system, such as WordPress.

This free blogging platform helps your sports blog get traction through publishing content.

A self-hosted WordPress website also allows you to install plugins and customize themes according to your needs.

Such plugins can help with various, including building an email list of loyal readers who keep coming back for more content on specific topics.

With tons of information and tutorials available, setting up WordPress for your blog can be done in a few easy steps.

Choose A Suitable Theme

From how your home page looks to the layout design of your posts, your theme is one of the most important things you can choose for your WordPress blog.

Being the skin of your blog, the WordPress theme you choose should match the kind of site you aim to build.

If your blog is about football, having a themed site that reflects this will draw in more readers.

A blog based around a specific team will also benefit from a theme that reflects the team’s logo, colors, and mascot.

With free and paid WordPress themes available, picking the suitable theme requires much time to pick through its features and accessibility.

Create Content For Your Blog

Your own blog content will attract people to your website, so taking some time to create exciting and engaging, high-quality posts is vital.

As you create essential pages (more on this later) and post about topics related to your chosen niche, it’s also necessary to use the right SEO tools.

Having your blog visible to search engines highly depends on the type of content you create.

Using keywords, images, and linking internally within your content is a great way to help with SEO for search engines like Google.

Market Your Blog To Attract Readers

A popular sports blog is also a well-marketed one.

Marketing activities help attract readers and keep them returning for more.

You can use various marketing strategies to promote your blog.

There are many possibilities, from search engine optimization to hosting specific sports events that draw attention to your site.

You can also create tutorials that show people how to do certain sporting activities and post them on social media sites or even write guest posts for other sports websites.

The options to market your blog are numerous – the only limit is your imagination!

Essential Pages For Your Sports Blogging

To get started, here are the main pages your sports blog should have.


The first page of a new domain is the homepage.

For sports blogs, this page should show sports fans what your website is all about, what they can expect from reading it, and how often they can expect to see new content.

Having some sports history or information about the sports niches the blog covers can help potential readers understand more about your goals as a blogger.

About Us Page

Whether you speak about one sport or many, having an About Us page that introduces yourself and other team members (if you have any) is essential.

The About Us page should include a brief history of the website and its purpose, as well as highlight members’ backgrounds and experiences in sports.

Contact Page

A contact form that shows readers how to reach out directly is essential for any successful website or blog.

A sports website needs one too.

The contact page should provide the following:

  • An email address.
  • Physical address (if applicable).
  • Phone number.
  • Other relevant information for readers who need more details about your blog or want to get in touch with you.

Privacy Policy Page

Especially if you plan on collecting personal information from your visitors, having a clearly outlined Privacy Policy page is a must.

This page should explain how you collect information, measures to protect it, and other relevant legal details.

A Blog Posts Page

Your blog page will be the starting point for all your written content.

As a blogger, creating great content is essential for attracting readers, so making sure that this page stands out from the rest should be a top priority.

Organizing your blog posts by topic or date can also help readers find the content they’re interested in more quickly and easily.

Utilizing visuals, such as featured images, with each post will also help draw attention to your content.

Choosing a Good Theme

I’ve previously touched on some essential elements when choosing a theme for your sports blog niche website.

However, let’s dive deeper into some of the main factors to focus on.

Clean And Intuitive Design

Finding a clean and intuitive design is essential, with free themes and premium ones available through WordPress.

With the right web hosting plan, you can sometimes access custom themes and plugins that create a unique look and feel for your website.

A clean theme helps users and search engines quickly identify the content on each page, making it easier to find what they’re looking for.

Optimized For Mobile Devices

Many users will access your sports blog niche website through their phones or tablets, so choosing a theme optimized for these devices is critical.

The appropriate template will ensure that the website looks great across all devices, making it easier for readers to browse through content without any issues.

Customization Options is a highly customizable site that allows you to edit nearly every aspect of your website’s design without needing extensive coding skills.

Many themes also offer a step-by-step guide to personalize the look and feel of your website, as well as tutorials for adding extra features.

SEO Friendly

From the first blog post you publish, an SEO-friendly theme can help your content rank higher in search engine results, making it easier for readers to find you online.

With many people finding your site through a Google search, a theme that encourages proper SEO practices is essential.

Support Provided By Theme Developers

If something in your theme were to break or you have questions about how to use certain features, having access to customer support from the developer is invaluable.

While free themes don’t generally get this kind of help, premium themes often come with extended customer support.

Compatible With Various Plugins

A blogging platform makes it easy to integrate plugins that can add extra functionality to your website.

Plugins such as Google Analytics, Google Adsense, social media integrations, email subscription forms, and more are essential for the success of any blog.

Making sure that the theme you choose is compatible with these popular plugins is critical.

Ways To Promote Your Sports Blog

Here are the top six strategies you can use to promote your sports blog.

Share Your Blog Posts On Social Media

When you add new content to your blog, sharing it on your social media profiles is always helpful.

As you create posts, including screenshots from your blog or other visuals can also help draw in readers.

Use Keywords In Post Titles And Content To Maximize SEO Potential

Keywords make it easier for search engines to identify and show your content in the right searches.

Combined with good content, keywords will help readers find you more efficiently.

In addition, using big-name sports stars, popular sports channels, and other related terms can help you get more visibility in your niche.

If you’re talking about something that happened on ESPN, don’t be afraid to include those words or phrases in your titles and content.

As long as it’s relevant and adds value to your blog posts, popular keywords can help search engine bots better categorize your blog for higher rankings.

These keywords also apply to various sports types; from the NBA to NFL, one can use plenty of popular terms around each sport.

Get Involved In Sports Forums And Comment On Topics Related To Your Niche

For beginners and those more advanced in sports blogging, getting involved in forums can help build relationships with other passionate fans.

For example, if you’re a baseball blog specializing in Fantasy Baseball, fans and professionals have built plenty of forums around the topic.

Making your blog stand out in a sea of successful sports blogs is also essential; connecting with active users on these sites can be invaluable for gaining attention.

Write Guest Posts For Other Relevant Blogs And Websites

Guest posting refers to writing content on someone else’s website or blog to promote your brand.

This digital marketing strategy allows you to reach new audiences and showcase your knowledge and expertise within the sports industry.

Building backlinks to your blog is also essential for SEO.

It also opens up affiliate marketing opportunities as more people become aware of your blog.

With plenty of affiliate programs available within the sports world, writing about suitable topics on other sites may help drive more sales and commissions.

Always ensure you do the proper keyword research before approaching guest post sites with your pitches to provide value.

Run Contests, Giveaways, Or Promotions To Increase Engagement And Follower Growth

If you want your blog name to become more recognizable within the sports community, then running contests or giveaways is one of the best strategies to promote it.

With various giveaway hosting service options available, you can easily create unique campaigns that give away coveted prizes such as team jerseys and tickets.

With this strategy, you can bring in new readers quickly.

Not only that but giving away exciting gifts also helps build loyalty among existing followers!

Reach Out To Influential Persons In Your Niche And Ask To Collaborate

Influencers can make your blog more visible and help you get noticed quickly.

For example, those with online courses related to sports blogging could send their students your way if you write content related to their niche.

You can also partner with a sports team or athlete and large companies that sponsor sporting events.

This exposure could help you build a database of readers and loyal followers.

Tips for Creating Great sports Blog Posts

Here are some final tips to keep in mind when starting a sports blog.

  • Do your research – Before you start writing any sports blog posts, it’s essential to ensure you have enough knowledge about the topic. Researching key terms and facts related to the sport is a must before diving into writing. It would be best to read what other sports bloggers post about. All of this ensures your content is original and valuable.
  • Create an eye-catching title – Crafting a catchy blog post title can be tricky, but it’s essential for drawing in readers. Ensure any titles you come up with accurately reflect the post’s content while still being intriguing enough to entice people to read.
  • Keep it interesting – Good sports blogs have more than just stats. Add exciting anecdotes and stories that will keep your readers engaged. Asking questions can also prompt comments and conversations around the post.
  • Make it easy to read – People tend to skim through blog posts. Structure your posts in a way that’s easy for them to digest.
  • Include relevant visuals and multimedia – Visuals are always a great addition to any sports blog post as they can help engage readers more quickly than plain text alone. Anything from photographs or illustrations to embedded videos or audio clips can boost reader engagement and hold their attention longer.

Wrap Up.

Sports blogging can be a great way to share your knowledge and passion for sports.

With tons of competition, it’s essential to stand out and differentiate yourself from the rest.

By following the tips outlined above, you can create high-quality blog posts that will bring in more readers and help grow your audience.

Further reading on Sports and niche sites can work well together.

With hardcore fans wanting to know the latest news, a blog dedicated to sports can be an excellent way of providing that.

You can also learn how to make money on TikTok and use this to help monetize your sports blog.

If you focus on quality and create engaging content, you can grow a large following and become an influential sports blogger.

Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.