The Ultimate List of Podcast Statistics for 2023
Podcasting is an industry that’s growing in leaps and bounds. More people are turning to podcasts for news, entertainment, education, and engagement more than ever before.
As a result of this increased demand, more individuals, small businesses, and even bigger companies have started working on their shows.
With podcasting hosting sites on the rise and everyone from individual podcasters to big companies wanting to be heard, there’s no shortage of statistics to consider.
Understanding what a podcast involves and the various survey statistics in this industry is fascinating. However, knowing how to make the most out of these survey conclusions is even more critical.
In this article, I’ve created a list of the ultimate podcast statistics for understanding and analyzing the current landscape.
Let’s get right into it.
Eight hundred fifty thousand is the number of active podcasts, not the number of all podcasts that have ever existed.
With that said, don’t let this massive number intimidate you if you want to start your own podcast.
The window of opportunity is still open, and there’s room for everyone to make a mark on the podcast world.
Based on the survey by Edison Research, as much as 70% of the American population listens to podcasts.
This still leaves a big 30% of Americans who aren’t actively listening to any podcasts.
The length of podcasts is one of the biggest concerns among producers and listeners.
Producers are afraid that listeners won’t commit to their show because it’s too long. Meanwhile, many listeners want podcasts that don’t take too long to consume.
The 40% result in this survey question shows that many people would prefer shorter podcasts while getting more value for the time spent listening.
While some might say that producing a podcast every day is overkill, market data shows that people are willing to tune in this frequently.
The key is in making sure that your show can provide enough value for listeners to be worth their time.
There’s no doubt that an engaged listener base is the key to success in podcasting.
Image credit: Podcastpage.io
In general, when it comes to demographics, males listen more to podcasting, and it doesn’t seem like this will change anytime soon.
With that said, it’s essential to understand your target podcast audience and adapt your topics and presentation methods accordingly.
6. Almost 80% of those that listen to podcasts do it while commuting on their favorite podcast app on their smartphones or laptops.
Commuting is a great time to consume one’s favorite podcast.
This time seems to work for eight out of every ten people that answered this survey question.
The answer leaves clues about the right time to release new podcasts for producers.
Of those who haven’t listened to podcasts yet, a third wouldn’t know how to start – even if they wanted to.
The technical aspect is sometimes taken for granted by podcasters, but there are still those who aren’t as familiar with this technology as others.
iTunes has been on the podcasting market from the very beginning, and it’s still one of the main hosts for podcasts.
While other players have come and gone, iTunes has managed to adapt and evolve, ensuring it stays relevant in today’s world of podcasting.
The market share that Apple has in the world of podcasts is significant.
Apple’s podcasting app is usually the first thing that podcast users hear about when it comes to podcasting, making Apple the go-to platform for almost 40% of all monthly podcast listeners.
This means that you should make sure that your show is listed on Apple Podcasts to have the best chances of being found by new listeners.
Some people listen on Spotify or Amazon, so it’s also good to be found in various places.
Advertising is a key element of any podcast.
While it might be expensive, the good news is that podcasting offers a very targeted way of reaching your listenership.
It’s essential to remember that the price per ad slot varies based on how many people listen to a show and the advertiser’s ad revenue value.
11. As much as 32% of all marketers find advertising on podcasts works and delivers the expected results.
Podcasting is no longer just for tech companies targeting geeky audiences.
Today, there are firms in all industries (including entertainment and finance) which get good returns through podcast advertising.
In fact, as much as 32% of marketers do see the value in advertising on podcasts.
Saying this, it’s not enough to get your podcast advertised. You will need to ensure that your show gets consumed repeatedly by the right target audience.
Marketing your podcast is vital for success.
Social media is by far the most important platform for marketing your podcast.
Social media allows you to reach the right audience, get feedback and build relationships with fans, resulting in more people listening to your show.
One of the best ways to get started is by building a following on Twitter, Facebook, or Instagram.
Image credit: Podcastpage.io
Business podcasts usually deliver tangible value for professionals and offer tips to help their listeners improve whatever issues they are facing.
They might not be as entertaining as other industries, but they tend to attract people who need this kind of information.
As a result, those who advertise on these types of podcasts tend to find a higher success rate.
It’s strange to imagine that there isn’t a podcast on every single topic that you can think of – but it’s true.
Alternatively, the issue might be that there are podcasts about topics that one might be interested in, but they aren’t easy to find.
Seven hours is the figure that most people spend listening to podcasts weekly.
Understanding your podcast analytics can help you know where to focus your efforts, ensuring that one-time listeners quickly turn into raving fans.
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To create a successful podcast, there are some key elements that you need to consider.
Before you begin working on anything, you need to know who your market is and how to reach them.
It would help if you took some time and researched your market, creating a proper marketing plan that defined the right channels to promote your show based on where your audience usually hangs out.
You will need to have an excellent idea for the podcast you’re creating.
You should make sure that it is somewhat an original idea and not something that has been done many times before.
Also, you will need to ensure your idea is attractive enough to get people’s attention – and keep it.
It is advisable for you to buy or hire the best microphone possible since the success of your podcast depends significantly on the sound quality.
Key elements such as tone and volume will be discernible through the microphone you use, which is why you must pick a professional-grade one from the very beginning.
Although this may come as an added cost, you should know that the investment will yield its dividends in the long run.
Podcast listeners are more likely to listen to your podcast if you have good sound quality.
In addition to the microphone you use, it is also advisable not to underestimate the importance of audio editing skills.
With audio editing, you can change the tone and the mood of your podcast and fix any mistakes that the host may have made during recording.
Also, with audio editing skills, you can create a more personalized soundtrack for your podcast and connect better with your audience from the first second.
To have your podcast available on the Internet, you will need to invest in the services offered by a podcast hosting platform.
This is where your audience will find out about your show and subscribe to it to receive all future episodes whenever they are published.
For this reason, you will need to spend some time researching the various options available for podcast hosting platforms.
You will find people who host their podcasts on their websites as well as those who choose to be hosted by a web-based hosting platform.
Understanding the pros and cons of each platform will help you determine which one is best for you.
You will also need to have a social media presence to promote your podcast successfully.
Alternatively, you can reach out to influencers who would probably benefit from listening to your show and get them interested in subscribing for future updates through social media.
If they like what they hear, they will recommend you to their audience, resulting in the continuous building of your community.
This does not mean that you should only focus on building your social media presence.
You need to be aware that although it is essential, there are other channels to consider, including your website.
Some people will search your name in search engines and expect a website that gives them all the information they need.
Podcast listeners tune in to a podcast because they are interested in the topic.
If your content is not super attractive to listeners, they will not necessarily listen to future episodes.
This is why you need to speak about a passionate interest in your podcast.
The podcast industry is filled with unpassionate podcasts about subjects hosts don’t really care about, so there’s no point in adding another person to that list.
People who are just doing it without any passion are simply there to make money, and usually, a target audience can quickly recognize when this is the case.
Such an audience ends up abandoning such podcasts before gaining any momentum.
While some weekly podcast listeners are happy with just newly published episodes every week, others are more interested in the overall number of podcasts that you have available for them to listen to.
For this reason, you will have to decide whether or not your show is long enough to warrant being divided into seasons.
There are also monthly listeners interested in having new episodes every so often.
How many podcasts you create will depend on your niche and the general opinion of the podcast listeners you have.
Various podcast consumers listen to a podcast simply because they enjoy it.
This means that you will need to know the differences between making money from your content and earning brand awareness.
While both are important in certain regards, it’s essential to be clear on what you’re after the most before even thinking about investing time or effort into creating a podcast.
If you create a successful podcast, brands will likely sponsor your show to promote their products or services to your audience.
As such, if you are considering making money from your podcasts while also speaking about a topic you are passionate about, you need to understand that over time, several websites online will be willing to pay you for your content.
Different listeners have different preferences when it comes to audio quality and formats.
Some will only listen to audio podcasts, while others will watch video podcasts.
This is why you need to understand your target audience and the medium they prefer – ideally by observing what your competitors are doing in your niche.
With that in mind, be aware that there are several different podcast formats available, and knowing these formats will help you choose the type of equipment you will need to create one.
Running podcast ads is not an easy task and will also depend on the type of target audience that listens to your show.
For this reason, you should be sure of the podcast objectives you have before even thinking about investing advertising dollars into it.
The main goal of podcast advertising is to attract traffic from your podcast and then generate income from these viewers.
Podcast listening is about quality content and not quantity; therefore, you need to ensure that your podcasts are of the best quality to attract listeners.
Having the correct podcast stats for your market will help you understand your audience and what they are looking for in a podcast.
Understanding various insights will create avid podcast fans who listen to an entire podcast episode after another without skipping parts of it – simply because they get a ton of value from your content.
There are very few businesses out there that can say they have mastered the art of understanding their listener’s insights better than any other business in their industry.
If you’re able to do this, you’ll be head and shoulders above any competitors you might have.
While music and entertainment podcasts are two of the most popular podcast genres, several other podcast genres exist in the marketplace.
- Cooking podcasts: If you have a passion for cooking, why not start a cooking podcast that includes recipes for your listeners?
- Technology podcasts: Technology is one of the most popular topics, so it is no surprise that there are several technology nerds out there who are always on the lookout for new tips, tricks, and hacks to improve their skills with state-of-the-art technologies.
- Sports podcasts: Sports fans love to share their passion for their favorite sports with others. And what better way to share your thoughts than through a podcast that only talks about your favorite sport?
- Comedy podcasts: Podcast fans are very open-minded about topics they are willing to listen to as long as it is interesting enough. Given the number of comedy podcasts available today, this is one of the most popular genres out there.
- Political podcasts: Politics has always been a topic that interested people. Whether you are for or against a particular political ideology, why not start a podcast and build a loyal fan base around what you have to say?
- Education and technology: There is so much to learn and teach out there, but not everyone has the time to go back to college and graduate. There are also a lot of people who wish to help others learn about a specific topic but lack the experience or willingness to sit for a college degree (or higher) required to teach formally. A podcast might be the ideal solution for both of these types of people.
- True Crime: This genre features podcasts that discuss criminal activities and police investigations. As opposed to other crime fashion shows on TV, this is a more profound perspective of actual crimes that have been committed.
- Money: Recent household income during the pandemic wasn’t ideal for many families, making the topic of money one that people are super interested in. This topic increased in popularity last year, with many influencers turning to podcasting, creating their own money show about the topic.
- Relationships: Being in the right relationship is a crucial aspect of life, and many people feel like they can relate with others on this topic. Americans listen to various relationship podcasts that can help them find the perfect partner or help them strengthen their current relationships.
Consider that some podcasts are age group dependent, meaning that delivering podcasts monthly, weekly, or even more frequently means that these podcast listeners listen and tune in when new content is out.
This happens simply because the host aims their shows at a specific age group.
Monthly podcast consumers are increasing due to the busy life that many people lead.
If this is your audience, it’s essential to cater to their needs without overwhelming them.
Google Home and smart speakers are just two of the many technologies that have revolutionized our current lifestyle.
The number of podcast listenership has seen an increase in recent years due to smart speaker ownership, with users appreciating the ability to listen to podcasts from anywhere in their homes.
Technology also helps when it comes to finding a topic you’re interested in.
For example, on Google Podcasts, more than two million shows are found, with forecasts stating that this number isn’t slowing down anytime soon.
The above podcast statistics indicate that there is a vast market out there. If you have been thinking of starting a podcast, now is the time to do so.
By following the above podcast stats, you will be able to start your podcast and build a following of loyal listeners.
Most importantly, make sure that you have a plan of action to market your podcast to ensure that you get the results you’re after.
After all, having a podcast with zero listeners isn’t beneficial for anyone involved.
What’s your favorite podcast right now? Have you ever started your own podcast? Let me know in the comments below.
Further reading on AdamEnfroy.com: Here are some reviews of the top podcast hosting platform to consider: