7 Best Virtual Tour Software of 2023 (VR and 360 Tours)

7 Best Virtual Tour Software of 2023 (VR and 360 Tours)

Giving a virtual tour is a great way to show off your business, products, or services.

With tons of small business ideas popping up every day, it’s essential to have an edge on the competition.

Whether you want to give your customers virtual museum tours around the world or take them to a theme park to experience the thrill of the rides on offer, the possibilities are endless.

When it comes to professional uses, the real estate industry is thriving due to virtual tours.

In fact, virtual tour software can really take a business in this industry to the next level.

You might want to combine forces with your property management software of choice to show off a new property to potential customers.

You could also use augmented reality software to help clients understand what additional benefits you can offer them if they choose you as their agent again.

Whatever your use case, virtual tours are now an essential part of doing business in the 21st century.

Not sure what virtual tour software to choose?

Keep reading to find out my list of the best virtual tour software that can help you create VR and 360 tours in no time.

What Are The Best Virtual Tour Software?

The following are some of the best virtual tour software solutions available today.

1. Matterport.

Best Overall For Creating Virtual Tours.

matterport homepage

Matterport is the best spatial data platform for creating 3D and VR experiences.

It is perfect for real estate, architecture, engineering professionals, and businesses to create product demonstrations or marketing materials.

Take your properties online with Matterport to create, develop, market, and manage them with ease.

Professionally captured 3D models and VR experiences can help you close more sales, speed up the leasing process, and provide a more immersive customer experience.

If you want a more professional look, their network of expert Capture Technicians may capture your entire portfolio of places.

For modest or huge-scale areas, Matterport also has the solution.

In addition, there is also the possibility of smartphone capture, which gives you the ability to quickly and easily create VR experiences with no additional hardware requirements.

With a free virtual tour software plan, you can also try Matterport to see if it’s the right fit for you.

Key Features:

  • Choose a capture technique that works best for you – Matterport’s 3D scanning hardware, software-only approach, or use your smartphone.
  • Create immersive 3D and VR experiences so that customers can explore your properties or products.
  • Download their app for even more features – such as the ability to add hotspots, annotations, and videos.


matterport pricing

The following are the pricing plans available:

  • Free: $0 forever
  • Starter: $9.99 / month
  • Pro & Business: $69 / month
  • Enterprise: Contact them for a quote

2. Klapty.

Best For Various Use Cases And Different Businesses.

klapty homepage

Klapty is a social network for virtual tours, allowing you to share a 360-degree view and experience with potential business partners, customers, and friends.

Whether you are a real estate agent, restaurant owner, or want to share your vacation tours with friends, Klapty is the perfect platform for you.

With no technical skills required, you can create and share your virtual tours in just a few clicks.

Use your smartphone or computer to capture your surroundings, and Klapty will take care of the rest.

With the virtual reality applications of Klapty only being limited by your imagination, there has never been an easier or more fun way to create virtual tours.

There’s no more need for boring text that describes what your business is about. Show potential customers and partners what you have to offer with a Klapty virtual tour.

Key Features:

  • No technical skills are required to get started – making it easy for anyone to create virtual tours.
  • Share your virtual tours with friends and business partners quickly and easily.
  • Create immersive tours that detail what your business is all about without saying a word.


klapty pricing

With two pricing plans to choose from, Klapty makes it easy for you to get started:

  • Pro Unlimited: $9.9 per month
  • Gold Unlimited: $39.9 per month

3. My360.

Best For Doing It All From One Interface.

my360 homepage

My360 holds your hands as you shoot and build incredible VR experiences. You don’t need to be a tech geek or have any experience in 3D graphics when it comes to virtual real estate.

Forget about using multiple tools and software for virtual tour creation.

With My360, you can do it all with just one platform – from shooting 360 videos to creating 3D models and virtual tours.

If you want to stay ahead of the real estate market curve, you need to start using My360.

With various features that real estate professionals and businesses will love, My360 is the perfect tool for creating VR experiences that potential home buyers will enjoy going through.

Key Features:

  • Let customers visit a property without leaving the comfort of their home with VR experiences.
  • Create immersive 3D models and virtual tours with ease so that you can save money on outsourcing.
  • Share your results on social media at just a click of a button and easily publish on free or paid hosting platforms.


my360 pricing

With a simple pricing plan, My360 costs $37 per month, billed annually.

4. Nodalview.

Best for adding floor plans to virtual tours.

nodalview homepage

Nodalview empowers agents to capture, manage and share 360-degree images with clients and partners.

You can use your phone or DSLR camera to capture panoramic photos that you can turn into VR experiences in minutes.

If you want to win more real estate business, you need to use Nodalview.

With high-quality visuals, you can quickly shoot panoramas, videos, and interactive tours that will help you close more deals.

There are even floor plans that allow visitors to see the different levels of the property.

Key Features:

  • Let customers know what to expect before they visit the property in person with 360-degree images.
  • Import your Matterport 3D tours so that customers can explore even more areas of the property.
  • Create powerful branded content that will help you close more deals.
  • Get a virtual tour created in only 10 minutes, making this one of the shortest learning curves around.
  • Customer-focused experts can also help you if you need additional assistance.


With three pricing plans to choose from, Nodalview offers something for everyone, as follows:

  • Basic: €49/month
  • Pro: €99/month
  • Business: €159/month

5. Pano2VR.

Best For Having The Smoothest Virtual Tours.

pano 2 vr homepage

Pano2VR is great for turning panoramic images and videos into interactive virtual reality tours.

You can use your DSLR or GoPro camera to capture panoramic photos and videos, which you can turn into VR experiences with Pano2VR.

Pano2VR can help you create an immersive experience for any modern web browser, whether creating a single gigapixel panorama or an extensive virtual tour with hundreds of locations.

You can export finished projects to formats that work with your website so that potential customers can explore them on their mobile phones or computer.

The software also allows you to use its “Patch Mode” to improve your images before stitching and exporting them.

No more shaky videos or photos; Pano2VR’s stabilization feature will help keep everything smooth and in focus.

Key Features:

  • Publish your VR tours to Google Street View so that anyone can explore them.
  • Easily create popup windows with images and text to share information with your customers.
  • Gives you the ability to change projections during viewing to create unique experiences.
  • Add directional sound to your projects, giving customers a more immersive experience.
  • An integrated web server lets you quickly and easily embed your projects on your website.


There are two options: Pano Light and Pano Pro.

The pricing is as follows:

Pano2VR 6 light

Buy one license for €149.00; you can then buy additional licenses at €100.00 each.

Pano2VR 6 pro

Buy one license for €399.00; you can then buy additional licenses at €300.00 each.

6. 3D Vista.

Best For Including Hotspots And Quizzes.

3d vista homepage

If your business focuses on e-learning and training tours, then 3D Vista is the software for you.

You can use 3D Vista to create interactive 3D models and virtual tours that help people learn about different products and services.

You can also use 3D Vista to create a wide range of content, including 360-degree images, videos, and fly-throughs.

Turn your virtual tours into learning experiences with 3D Vista’s extensive library of tools and templates.

With the ability to include discovery hotspots and quizzes in your tours, you can help people learn more about the products or services you offer.

Combining 3D Vista with a learning management system can revolutionize how your business trains its employees.

In a nutshell, you can simulate scenarios, test knowledge, and track employee progress with ease.

Key Features:

  • Use gamification to make learning more fun and engaging.
  • Create conditional actions to control the tour experience.
  • Sync all your tours in one account to manage them efficiently.
  • Get inspiration from other users and share your projects.


3d vista pricing

With a one-time fee of $499, you won’t have to worry about additional costs.

7. Concept3D.

Best For Creating Interactive 3d Maps.

3d concepts homepage

Concept3D is great if you want to bring your world to life with 3D renderings and animations.

Concept3D can help you create a wide range of 3D content, from product visualization to real estate walkthroughs.

Create interactive maps and 3D models that can be used on your website or in presentations.

Impress customers and anticipate their needs with realistic 3D renderings of your products.

Concept3D makes it easy to create high-quality content without learning complex software or design principles.

Since every space is unique, you can create your environment as needed and even control the lighting for realistic results.

Key Features:

  • You can use 3D Maps to create interactive experiences for your website or presentations
  • 3D Virtual Tours for real estate, products, and more allow you to immerse your customer in your world
  • Live Data Integrations enables you to use real-world data to control your 3D environment
  • Space Planning and Design helps you create unique spaces


concepts 3d plans
  • Starter: Free to use
  • Enterprise Base: Free to Try
  • Enterprise Advanced: Contact their sales team for a quote

Other products not mentioned in this virtual tour software article include Kuula, Cloudpano, RTV, Virtual Tour Pro, and 3Dvista Virtual Tour.

What Are Virtual Tour Software?

Virtual tour software are used to create tours of physical space in a virtual world.

These tours can be viewed on a computer or mobile device and allow users to navigate through the space as if they were there.

Most virtual tour software also allows you to create 360-degree images and videos, giving the viewer a more immersive experience.

You can use virtual tour software for various purposes, including real estate, tourism, education, and training.

How Does Virtual Tour Software Work?

Virtual tour software works by creating virtual representations of physical space.

You can then use these virtual spaces to navigate the area as if you were there.

Creating virtual tours with 360-degree images and videos can give the viewer an even more immersive experience.

For virtual tour enthusiasts that want to take things to the next level, VR headsets also provide the next level of experience.

VR headsets work best with 360-degree virtual tours that have been created specifically for VR headset usage.

With the 360-degree video, you can look around in all directions and get a more realistic feel for being in the space.

In addition, creating unlimited virtual tours with hotspots and quizzes is another feature that many software offer.

Why Real Estate Agents Benefit From A Virtual Tour Online

Real estate agents can use virtual tours to show potential buyers properties they are interested in.

If you are an agent, you can use virtual tours to show the inside and outside of a property, along with the surrounding area of the property.

All of this makes virtual tours an excellent way for real estate agents to show potential buyers properties they are interested in.

Features Of Virtual Tour Software

Virtual tour software that presents cost effective virtual tours online offers a wide range of features.

Let’s look at these features.

Real Tour Vision

One of the best features that let you create virtual tours with a high level of realism is Real Tour Vision.

This feature allows users to import their photos or videos and create a tour from them.

You can also use it to create 3D models from scratch.

With this feature, you’ll be able to create unique virtual tours that are perfect for your needs.

Virtual Staging

One feature that makes virtual tour software a powerful tool for real estate agents is virtual stage property.

Virtual staging is the process of adding furniture and décor to give potential buyers an idea of how you could decorate the space.

This feature is perfect for agents who want to show their clients what a property could look like with some decoration, allowing their imagination to run free as they are touring the place.

Leap Motion Feature

Another great feature that many virtual tour software offer is the Leap Motion Feature.

This feature allows you to control your tour using hand gestures.

With this feature, you’ll be able to navigate through your virtual tours with ease.

The Leap Motion Feature is perfect for those in the real estate industry who want a more immersive experience provided to their customers.

Unlimited Number Of Tours

With no need to have any programming skills whatsoever, users can create unlimited tours with the right software.

One can also create different versions of the same property tour, which means that an agent will have just the right virtual walkthrough to show based on the client and their expectations.

360-Degree Viewing

Another great feature that many virtual tour software offer is 360-degree viewing.

With this feature, you’ll be able to look around a property in all directions.

This is an excellent feature for those who want a more realistic experience when viewing virtual tours.

Instant Access

In addition to being a user-friendly tool, virtual tour software offers instant access to your virtual tours.

This means that you’ll be able to start creating and sharing your virtual tours with the world in no time at all – no need to wait for weeks or months to get started.

Cloud Based Tool

Another great feature of virtual tour software is its cloud-based features.

This means that one can access virtual tours from any device that has an internet connection.

This is great for those who want to take their tours with them on the go.

Customer support

While interactive virtual tours offer a low-cost solution to create a virtual tour, they are still considered new technology.

This means that the virtual tour creator might sometimes need help to use these tools.

Luckily, the majority of virtual tour software offers excellent customer support.

While going through a workflow and using the virtual tour platform for the first time might be difficult, the right customer service will help the user get past these small hurdles.

The right support might also be available directly through a mobile app (both Android and iOS) and offers tutorials, FAQs, tips, and tricks to best utilize the virtual tour software.

Virtual Tour Software – FAQs

What is some common functionality of virtual tour software?

Drag and drop functionality, hotspot and quiz features, 360-degree viewing, and cloud-based tours are standard functionalities of virtual tour software.

Do Virtual Tour Software Work On Mobile Devices?

Yes, virtual tour software works on mobile devices.

This means that you’ll be able to take your virtual tours with you wherever you go.

Can Virtual Tour Software Be Used For Business?

Yes, virtual tour software can indeed be used for business.

They are an excellent way for real estate agents to show potential buyers properties they are interested in.

In fact, lead generation, website integration, and customer support are just a few of the features that make virtual tour software an excellent choice for businesses.

What Cameras Are Needed To Create Virtual Tours?

Some of the best cameras to create an online virtual tour are the following:

  • Ricoh Theta
  • Insta360

That said, some software allows you to use a normal smartphone camera to create such tours.

What Is A Dollhouse View In Virtual Tours?

A dollhouse view is a feature in virtual tour software that allows users to see the virtual tour from different angles.

This is great for those who want to have a more immersive experience when viewing virtual tours.

Do You Need Professional Photographers When Creating Virtual Tours?

No, professional photographers are not needed when creating virtual tours.

In fact, most virtual tour software offer various features that allow users to create virtual tours without any prior photography experience.

Most software also allows you to use a plug-in to white label your creation, meaning you can brand it as your own – no need to call in the experts.

Wrap Up.

Most real estate agents wouldn’t say no to having satisfied clients interested in purchasing a new home after the first viewing.

If that’s you, using virtual tour software is a must for your business.

Not only will this technology keep you ahead of your competition, but it will also provide an unforgettable experience for all who view 360-degree tours of homes, businesses, and other exciting tourist locations as needed.

To recap, the best Virtual Tour Software in the market right now are:

  • Matterport: Best overall for creating virtual tours.
  • Klapty: Best for various use cases and different businesses.
  • My360: Best for doing it all from one interface.

In a nutshell, virtual tour software is a must if you are a real estate agent looking to offer your clients an unforgettable experience.

What do you think about this technology?

Will you be using virtual tour software in your business?

Let me know in the comments below.

Further reading on AdamEnfroy.com: Want to learn more about the virtual world?

Here are the best virtual conference platforms to help you shoot your next event.

And if you’re looking for a more conventional way to run training and meetings, you should check out this post on the best video conferencing software on the market right now.

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