Kartra vs ClickFunnels: Which Platform is Best in 2024?

Kartra vs ClickFunnels: Which Platform is Best in 2024?

Kartra vs ClickFunnels. The two most popular all-in-one online business platforms.

ClickFunnels had a grip on the market for several years before Kartra came on to the scene.

Both of them have their strengths, and their weaknesses.

In this in-depth, step-by-step comparison, I’ll cover each main feature of Kartra and ClickFunnels so that you can choose which marketing platform is best for you.

Let’s get started.

Kartra vs ClickFunnels: Overview.

Created by Mike Filsaime, Kartra is an all-in-one digital marketing platform and sales funnel builder that performs all functions, including email marketing, list building, web-hosting, and more.

It also helps you create membership sites, landing pages, sales funnels, campaigns, helpdesk system, and lead capture forms.

Some of Kartra’s key features include:

  • Ease of use – Kartra offers ease of use with its straightforward dashboard and drag-and-drop builder. You get everything listed on the left-hand panel, starting from page builder to funnel creator. You also get an initial software tour to help you get settled within the platform.
  • Checkouts – Pre-designed checkout forms for both credit card and Paypal payments to sell products or services online.
  • Page Builder – Drag-and-drop page builder with hundreds of built-in pre-designed templates. It offers flexibility and is 100% mobile optimized.
  • Lead Generation – Build your leads, prospects, and customers database, and organize them in groups using lists and custom tags.
  • Funnels and Campaigns – Set up a multi-page sales funnel to convert visitors into leads, leads into customers, and customers into recurrent clients.
  • Email Marketing – Create live or automated email/SMS marketing campaigns to communicate and engage with your users.
  • Membership Sites – Use a drag-and-drop membership site builder to deliver your content, course, or training material.
  • Video Marketing – Pop offers mid-way through your video, insert lead capture forms, multi-video playlists, and more.
  • Helpdesks – Submit tickets or live chat via the Helpdesk portal. It comes fully integrated with Kartra Checkouts to offer billing support.
  • Built-in Calendars – Register and organize your one-to-one scheduled sessions with your customers within one integrated dashboard.
  • Lead Capture Forms – Use lead capture form templates and create your own custom fields with tagging and automation rules.
  • Affiliate Program – It helps you obtain, manage and track affiliates to promote your products. You can provide commissions, set payment milestones, and more.
  • Agency – For those who serve other people’s online business, Kartra lets you manage customer accounts from one centralized console.
  • Marketplace – You don’t always have to create your products like marketing funnels, landing pages, and more. Kartra’s marketplace has tons of expert services and resources created by other Kartra users.
  • Integrations and API – It offers native integrations with multiple business apps and a comprehensive API to code and program your own custom add-ons.
ClickFunnels cover image

Some of ClickFunnels’ key features include:

  • Ease-of-use – ClickFunnels’ drag-and-drop builder lets you build your sales funnel without any coding requirement. You can build a sales funnel from scratch or use pre-built high-converting sales funnels templates.
  • Lead Generation – It helps you create funnels to capture your visitors’ contact information and generate new leads.
  • Sell Your Products – Create attractive pages and funnels to walk your traffic through each step of the sales process and convert them.
  • 1-Click Upsells – Add 1-Click Upsells to your shopping cart and increase your revenue per customer.
  • Drag-and-drop Etison Editor – Use the straightforward drag-and-drop “Etison Editor” to set up your landing page or sales page. It lets you create opt-in pages, webinar event pages, sales pages, order form pages, membership sites, etc.
  • Funnel Builder – Use the drag-and-drop visual editor to quickly build your Sales Funnel either from scratch or by editing the pre-built sales funnel templates.
  • Email and Facebook marketing automation – Use Actionetics email autoresponder to automate email marketing. You can also automatically send info between ClickFunnels and Facebook Pages with Zapier integration.
  • Follow-Up Funnels – Connect or reconnect with your audience anytime from anywhere using multi-dimensional marketing. Send highly targeted messages to your customers via email, text, social, and desktop notifications.
  • Affiliate Commissions – Share the funnels you created with friends and get affiliate commissions when they sign up.

ClickFunnels also comes with a suite of sales and marketing tools that can help you create websites and high-converting sales funnels.

They also offer an affiliate program for you to spread the word about the platform while making an income.

The all-in-one online marketing software is the brainchild of Russell Brunson and lets you market, sell, and deliver products online. Plus, it provides solutions like email marketing, Facebook automation, sales funnel building, one-click upsells, drag-and-drop editor, etc.

The main difference between Kartra and ClickFunnels is that Kartra can run your entire business, while ClickFunnels focuses solely on building sales funnels and educating your audience about your business.

Let’s start with a step-by-step comparison of Kartra vs ClickFunnels.

Kartra vs Clickfunnels: Pros and Cons.

When you make the final decision, you will have to consider a lot of things critically. There are so many features and services bundled in one platform, and you have to analyze each point carefully.

Here are the pros and cons of both platforms to help you make a quick decision.

Kartra Pros and Cons.


  • Fully featured email marketing
  • SMS integration
  • Split testing for email body and subject lines
  • Comes with a built-in calendar tool to schedule meetings
  • Ready-to-use marketing material, including design, copy, and emails
  • Professional and in-depth analytics and reporting features
  • Video hosting with behavioral tagging
  • Done-for-you marketing templates


  • No specific webinar feature (unless you integrate with a third-party app)

ClickFunnels Pros and Cons.


  • Beginner-friendly
  • Mobile-optimization
  • Integrates with most marketing tools
  • Design no code pages with the drag-and-drop builder
  • Email autoresponder tool
  • Integrates with almost all tools on the market; Set up integrations, Zaps, custom code, and Webhooks


  • Only email support available, and response is quite slow
  • Slightly expensive
  • Can’t host videos

Kartra vs Clickfunnels: Comparison.

1. Sign-Up Process.

To get started with Kartra, you just need to select a pricing plan and then enter essential details like your email address, company name, your name, etc. You can also try out a 14-day free trial for $1, which gives you full access to Katra’s features.

Finally, you’ll get prompted to fill in your billing details.

Signing up with ClickFunnels is easy and won’t take you more than a minute. You can get a 14-day free trial for their funnel builder services without paying anything.

ClickFunnels Sign Up Process

They’ll ask you to enter your email address and create a password initially. After that, you just have to enter your address and credit card details.

Winner: ClickFunnels.

Both offer an easy signup process, but ClickFunnels has to be the winner here with its 14-day free trial.

2. Ease-of-Use and Customization.

An ideal marketing tool should come with an easy-to-use dashboard and provide tons of customizable templates.

Let’s see how these two popular business platforms fare when it comes to ease-of-use and customization.


Kartra’s dashboard is systematic and straightforward and provides an initial software tour to get you easily settled. You’ll see all of the services listed down on the left-hand side panel, including the calendars, campaigns, page builder, etc.

Kartra Dashboard

You can select the “My Pages” option to build a landing page or any other type of page, while the “My Products” option is for creating a website or a funnel. My Pages option also helps you create pages to host videos and forms.

Other main functions include:

  • My Campaigns – to upload and set up your email list, email campaigns, and tags.
  • My Forms – to create opt-in forms for lead generation purposes.
  • My Memberships – to create membership sites with different payment tiers.
  • My Videos – Mobile-optimized video hosting.
  • My Helpdesks – to set up one or more helpdesks.

Everything is practically available to you with a single click. Also, you’ll have to launch the builder no matter what service you choose. Luckily, the platform gives you a tour of the builder.

You can either create products, pages, campaigns, and more from scratch or pick a pre-designed template.

Kartra page design options

There are tons of templates for different pages, products, forms, including squeeze pages, video sales pages, product launch, etc.

Kartra templates

You can customize everything, including text, color, and fonts. The only thing that you can’t alter is the size of most of the pre-defined elements, such as logos, images, or timers.

The builder is also easy-to-use, flexible, and provides drag-and-drag functionality.


ClickFunnels’ dashboard is also easy-to-navigate and comes with a built-in drag-and-drop builder to easily create sales funnels and landing pages.

ClickFunnels dashboard

You can start building your first page or funnel by clicking on the “Click Funnels >> Build Funnel” options from the topmost navigation bar.

You’ll get the following menu options:

  • Funnels
  • Contacts
  • Sales Transactions
  • Funnel Marketplace
  • Build Funnel

You’ll also see a quick links section that directly lets you:

  • Build A Funnel
  • Build A Follow-Up Funnel
  • Send A Broadcast
ClickFunnels quick links section

There are pre-designed templates to choose from, and every page element leads to increased conversions. You will find several pre-designed funnels with corresponding landing pages that you can choose based on industry or your campaign objective.

ClickFunnels Templates

Pick a template, add your content, and customize for branding. You can use the drag-and-drop builder to add more sections if you want to add more content.

Though you can customize the page elements, it’s impossible to move them around on the page. Nevertheless, you can add more images, videos, buttons, timers, and more. It also allows you to embed video links from YouTube, Wistia, and Vimeo.

You can also design custom subscription forms and CTA buttons.

Winner: It’s a Tie.

It’s a tie as both Kartra and ClickFunnels have straightforward dashboards and a similar customizability level while building pages.

3. Funnels and Campaigns.


Kartra offers “Done-For-You” marketing campaigns and funnels created exclusively by Frank Kern and Andy Jenkins, well-known internet marketing consultants.

There are templates for various goals and objectives. The funnels are completely set up for you and contain several elements like opt-in forms, thank you pages, sales pages, etc.

Here’s an example of Kartra’s list builder funnel:

Kartra list builder funnel

All of the tags, required lists, marketing automation sequences, and coding work is ready to go for you.

Their funnels also include:

  • 4-day Cash Machine, a customized funnel that allows you to make money in 4 days.
  • Quick Launch funnel launches your product quickly.
  • Plug-and-play campaigns.
  • Email sequences.
  • List Builder to help you build your email list using giveaway campaigns.
  • IFs and THENs automation (campaigns that get triggered based on your audience’s actions).
Kartra: If-Then Campaigns

The campaigns contain all of the necessary elements, including copy, emails, landing pages, thank you pages, check-outs, and more.

You will also find the essential tags, automated sequences, and required lists to monitor your customers till you close sales. You simply have to insert your product pricing, name, and images and launch the campaigns.


Clickfunnels provides customized funnel templates that you can choose depending on your business goals.

For instance, you can use follow-up funnels to follow up with existing or previous customers or use a lead generation funnel template to capture leads. There are also funnels for selling a service, running a webinar, selling your authored content, and more.

You can even take a personalized quiz to determine which funnel is suitable for your goals.

ClickFunnels: Sales Funnel

The funnels help you guide your audience step-by-step and follow up with them even after they leave. Launching your funnel with ClickFunnels is simple, and you can do it within 10 minutes.

Here are some steps involved:

  • Choose your desired sales funnel.
  • Customize the funnel by deleting or adding some pages.
  • If required, use the built-in editor to tailor your pages.
  • Capture leads.
  • Add physical and digital products.
  • Conduct split tests to optimize conversions.
  • Launch your funnel and track your numbers visually on a chart.

There’s an option to add one-click upsells to your funnel to increase your revenue.

Winner: Kartra.

Overall, both marketing tools have excellent sales funnel templates that you can choose based on your business requirements. However, Kartra has an edge due to its goal-based automation, trigger campaigns, and more web page templates.

4. Web Page Building Tool.

Both platforms offer straightforward web page builders that let you build and customize your pages the way you like. Standard features include built-in landing page creator, personalization, template marketplace, custom thank you pages, web form creator, pre-filled forms, etc.


Finding Kartra’s web page builder on its dashboard is simple. Just head to “My Pages >> New Page” to begin.

You will come across a bevy of templates for various pages to choose from. Or you can click on the “Blank canvas” option to build your web page from scratch.

The web page builder lets you create all sorts of pages, including landing pages, opt-in forms, membership pages, sales pages, upsell pages, down-sell pages, and more.

Here are some of the web page templates you can choose from:

  • Squeeze pages
  • Video sales pages
  • Thank you pages
  • Long sales pages
  • Webinar registration pages
  • Product launch
  • Coming soon
  • Product review

While the process is pretty straightforward, you’ll get a mini-tutorial to walk you through all of the integral steps.

You can get an idea about these templates beforehand by clicking on the “Preview” option.

Kartra: Template Preview

You simply have to choose a template and edit and customize it based on your requirements.

After selecting the page of your choice, you’ll come across two modes – column mode or component mode.

The “Column Mode” is customizable and lets you edit the columns and sections’ layout on the page. On the other hand, the “Component Mode” allows you to edit the individual elements in these columns like forms, links, videos, etc.

The Page Builder also comes with several other options, including:

  • Settings – to add SEO parameters, tracking codes, and tags to make your pages rank higher in search engines.
  • Styles – Set your width and change your background colors and fonts. You can also write custom CSS codes.
  • Pop Window – Choose from multiple pop-up templates to add a popup window to your page.
  • Sections – You’ll get 16 drop-downs filled with sections to customize your page. Sections include elements like testimonials, empty block, navigation bar, etc.
  • Components – It also includes drop-downs like the “Sections” tab, though this tab contains individual blocks that you can edit like headlines, a CTA button, etc.
Kartra page edit options

You will also find several ready-to-use elements to use in your pages, including pricing tables and testimonials.


ClickFunnels’ web page building tool (known as Etison Editor) allows you to build web pages based on what you’re trying to sell and how you plan to collect leads.

Select the template based on your requirements, and then customize it by dragging, dropping, and editing various elements.

ClickFunnels: Etison Editor

What’s more, you’ll find everything categorized into four customizable “color-coded blocks” to make editing easier.

The four building blocks are:

  • Sections – Sections are green in color and make up the “base” of your entire page.
  • Rows and Columns – Both rows and columns are blue and inside different sections of your page. You can use them to create your sections’ layouts easily.
  • Elements – Elements are orange in color and are individual sales elements inside rows/columns. Elements include videos, buttons, headings, etc.

This categorization helps you quickly turn individual sections and elements into a high-converting web page.

ClickFunnels allows you to add a bevy of elements to optimize your web page and make it more engaging. Some of the elements include a 2-step order form, survey, pricing table, bullet list, video, video popup, audio player, and more.

There are further options like custom CSS, padding adjustment, and color adjustments. One unique feature is the “Checklist” inside the editor that helps you check off everything required.

ClickFunnels also allows you to add a shopping cart without extra steps or tools. Just drag and drop your products and enter product descriptions and pricing plans.

ClickFunnels: Shopping Cart

You can also optimize your web pages for mobile devices by setting and previewing custom desirable text sizes for mobile sites.

Winner: It’s a Tie.

There’s no specific winner here since both tools have an intuitive web page builder with numerous elements, templates, settings, and editing options.

5. Membership Sites.

Both tools help you create subscription-based membership tiers, where your customers need to pay to access restricted content.

Standard features include automated member management, multiple levels, drip content, membership templates, and locked posts.

Now let’s compare their unique features:


Kartra offers an intuitive framework, allowing you to create membership sites with ease, tracking performance and uploading content.

You can also create different membership tiers of access for members, including bronze, silver, gold, and diamond tiers.

There’s a progress tracking bar to help your members identify how far they are within the membership content. It works automatically and even leads your members to a higher tier step-by-step, and triggers specific automated actions.

For instance, you can set up a “Congratulations message” each time a member reaches the higher tier.

Kartra: Progress Tracking

Some of its unique membership features include:

  • Single sign-on credentials.
  • Schedule content to get it published at a specific time and date.
  • Automatically creates and emails the login credentials to your members.
  • Upload and host all content formats – text, video, audio, or a mix of three.
  • Structure your lessons into categories and sub-categories.
  • Send automated email notifications to members.
  • Centralized dashboard to organize multiple membership sites.
  • Bundle multiple memberships for cross-sale opportunities.

It also has a built-in comments forum to help you engage your members and answer their queries. You also get features like comment moderation, the ability to manually grant or revoke access, mass management, and automated access withdrawal.

Another Kartra specialty is its “Membership Analytics” feature that lets you filter your data by date, membership, access level, etc.

Kartra membership analytics

It also measures metrics like subscription and unsubscription rates, active members, average retention rate, average content progression, the average time to completion, etc.


ClickFunnels also provides numerous membership templates and the ability to build membership sites quickly. Just select your favorite template and add your training content.

ClickFunnels: membership site

It allows you to add elements like user log-in, member’s area search, and membership nav to display content. The builder also has accessible and registration pages for membership.

One major drawback is that ClickFunnels does not offer integrated video and audio hosting. However, you can embed videos from various sources like YouTube, Vimeo, Wistia, and more.

It also lacks features like progress tracking, membership site analytics, a centralized membership portal, or comment control. You’ll have to use a third-party app to use some of these functions.

Winner: Kartra.

Kartra is the clear winner here with its progress tracking, analytics, comment moderation, and integrated audio and video hosting features.

6. Email Marketing Automation Options.

Both Kartra and ClickFunnels have a built-in email editor to help you create email campaigns. They also offer features like email personalization, native email automation, automated sequences, templates, tracking, segmentation, automated follow-up, lead scoring, etc.


Kartra Mail has an intuitive email tool that lets you customize your email campaigns using user-based automation and personalization features.

Just head to the “My Communications” tab in your dashboard, and you’ll come across the email campaign builder.

Kartra email marketing builder

It also offers behavior-based automation and lets you set specific parameters so that an automation system can follow up with your customers. For example, it automatically notifies customers with a relevant follow-up message if they failed to open your previous email.

Kartra also allows you to track your campaigns by keeping a record every time someone clicks and opens your email. There’s an option to split test your email content and subject lines, to track conversion rate for both versions, and finally, use the version that performed the best.

The “If and Then automation system” allows the email tool to follow up with your customers based on their actions.

Kartra - If-and-then automation system

You pre-define specific rules, and it follows up based on whether they open your emails, whether they subscribe to a particular list, whether they make a particular purchase, etc.

Here are some other features:

  • Personalize the message with {Custom_Tags}.
  • SMS communications and sequences.
  • Multiple trigger rules.
  • List cleaning.
  • Subscribe, unsubscribe and move leads from one list to another.
  • Kartra Sequences run your communications on autopilot, all around the clock.
  • Measure open-rate, click-rate, revenue ratios, unsubscriptions, spam complaints, etc.

Overall, you can automate and send email and follow-ups, offer insightful analytics, and manage subscriptions, among other functions.


ClickFunnels has a built-in automation tool called “Actionetics” to integrate with the SMS platform Twilio.

You have to head to the “Automation” tab to set up email sequences and messages to follow up with your audience.

ClickFunnels Automation tab

Just select a template you like and then enter your name, subject line, SMTP configuration, and the time of the delay to send the email. You can also create follow-up funnels to interact with your audience based on who they are, what they purchased, where they came from, etc.

There’s also an option to create “Smart Lists,” where ClickFunnels pulls specific data on your subscribers and determines certain things.

Smart Lists is a bit like data mining and finds out things like:

  • Customers who bought your product that also have MORE than 1,000 followers on Facebook.
  • Who abandoned your cart?
  • Who consumes free content without making the purchase?
  • Who are your super buyers (ones who buy everything you offer)?

Next, it sends automated broadcast messages to your subscribers via email.

You can also track your email stats once the message gets delivered. You’ll be able to determine things like your open rate, what customers purchased, how much money you generated from each mail, etc.

Here are some other functions that Actionetics perform:

  • Taps into Facebook, Google, and Twitter to produce more client data.
  • Finds out your audiences’ interests, preferences, profiles, and income.
  • Imports your existing contacts.
  • Creates new tags.

Besides, it tracks all email integrations and can rate and rank your clients based on their interactions and suitability to your business. It allows you to rank the most valuable clients to your email marketing campaign.

Winner: Kartra.

It’s a close decision, but Karta is the winner here. Kartra offers unique features like list cleaning, A/B testing of subject lines, and more comprehensive automation options. The email software is also available with all of the plans.

7. Checkout page.

Both platforms help you create optimized checkout pages and provide integration with payment getaways to monetize your web pages.


Kartra offers fully customizable checkout page templates and lets you manage sales, carts, coupons, promotions, and more. There’s also a cart abandonment tagging option that applies a custom tag to customers who abandon their cart to follow up with them later on.

It allows you to create different checkout forms based on your requirements, including single-step (or vertical checkout form) and multi-step (or horizontal checkout form) checkout forms.

Kartra checkout forms

The checkout tool also lets you manage existing customers, modify pricing and coupons, reschedule payment dates, freeze subscriptions until further notice, etc.

The dashboard also gives a detailed insight into your sales and revenue tracking analytics. You can monitor your sales, rebills, refunds, cancellations, active subscriptions, average retention, customer lifetime value, and long-term vs short-term average.

Further, customize the checkout experience by adding different SKU variations and different custom fields.

Kartra checkout custom fields

You also get the ability to:

  • Set multiple price points.
  • Sell unlimited products.
  • Allow 1-click transactions.
  • Automatically calculate and add the sales tax or VAT.
  • Add Upsells, down-sells, and order bumps.
  • Track user’s geo-location.
  • Translation to 12 different languages and 40 currencies.
  • Allow one-time sales, recurring payment subscriptions, multiple installments.
  • Offer trials, initial payments, special promotions, and discount coupons.

Coming to security, it provides GDPR, SCA, and PCI compliance, and all of the credit card payments are protected behind a 256-bit encrypted protocol.

However, Karta’s payment gateways are limited since it only allows you to accept payment via credit cards or PayPal. However, you can integrate with third-party payment gateways like Authorize.net, Braintree, and Stripe.


ClickFunnels also provides several customizable checkout page templates that you can easily brand to fit into your business. The Checkout page editor is similar to the general website editor tool.

ClickFunnels checkout page

The software can help you to automatically recover abandoned carts, add and manage subscriptions, payment plans, coupons, and more. You can also track your checkout page sales and match them to your promotions.

There are options to add elements like:

  • Apple/Android Pay
  • Product with variation selector
  • Order Bump
  • Product summary
  • Credit card element

It supports third-party payment gateways like Paypal and Stripe and lets your customers choose from plenty of options and product variants. Other payment integrations include JVZoo, Clickbank, Easy Pay Direct, and more.

Winner: Kartra.

Kartra is the clear winner here due to its various customization options. That said, ClickFunnels has the edge over Kartra when it comes to third-party payment integrations.

If you are looking for a simpler checkout platform for your online business ThriveCart might be an option worth looking at. Read my full ThriveCart review to see if it is the right fit for you.

8. Calendars.


Kartra’s calendar function seamlessly integrates with other features on the platform and can sync with Google Calendars.

Kartra calendar function

It allows you to schedule appointments and stream live events with ease. It’s convenient for consultants, coaches, or someone who wants to set appointments without having to check dates back and forth.

The calendar function enables:

  • Real-time booking management.
  • Automatic time-zone conversion.
  • Single calendar command center.
  • Automatically update appointments.
  • Access to each client’s history, including their appointment history, purchases, tags, etc.
  • Reminder notifications, including registration confirmation, event notifications, cancellations, rescheduling, etc.

The calendar function also enables your customers to schedule appointments on their own.


Clickfunnels does not have a built-in calendar function as of now. However, you can integrate a third-party calendar system like Google Calendars into your marketing funnel.

Winner: Kartra.

Karta is the clear winner here with its functional calendar that seamlessly integrates with all other features.

9. Reporting and Analytics.


Kartra comes with a built-in “Analytics Heatmap” feature that helps you determine what’s engaging your customers the most.

It can track when a user lands on your page, fills in a Kartra form, or when someone subscribes to your newsletter. Even when a customer pays via a Kartra checkout, Kartra Memberships will automatically fill out the login credentials.

Kartra’s analytics will track your entire sales process, from creating heatmaps to tracking clicks in your emails and viewing videos or downloading files. Kartra even provides you with a comprehensive and unified history report.

You can view the number of your page’s visitors, the total number of the new leads, and identify your sales and revenues on a daily, weekly, and monthly basis. It also helps you identify when your forms aren’t converting well or if your videos aren’t getting watched popularly.

You don’t need any third-party analytics tools since you can directly access all types of analytics.

Kartra analytics

Plus, Kartra’s marketing analysis tools effortlessly communicate with each other and other apps and features.

Overall, Kartra offers the following types of analytics:

  • Traffic and conversion analytics.
  • Subscription analytics.
  • Product analytics.
  • Email analytics.
  • Email analytics.
  • Calendar and helpdesk analytics.
  • Sales analytics.
  • Affiliate analytics.
  • Transaction analytics.


ClickFunnels doesn’t provide detailed insights into campaigns and critical metrics. You have to integrate third-party analytical tools into their sales funnel to understand what attracts visitors to your web page.

Google Analytics is one example, and you need to have an active Google account to integrate it.

Integrating a third-party analytics tool is pretty straightforward.

Just visit the Analytics section and navigate to the Admin panel. If you proceed to the “Tracking Info” tab, you’ll find a drop-down menu. Locate the tracking code section and go back to your sales funnel.

Next, open the Settings section, and paste your tracking code. You can then scroll down and click on “Save and Update Settings.”

Winner: Karta.

Kartra wins here as you don’t have to look elsewhere for an analytics and reporting tool. Karta Analytics Heatmap and reporting feature comes built-in with the platform.

10. Third-Party Integrations.


Kartra provides native integrations with numerous third-party apps, including payment gateways, email marketing tools, membership platforms, calendar apps, etc.

Kartra integrations

You can also use API, IPN, and the Custom App system to code your custom integration.


ClickFunnels integrates well with other auto responders, including Aweber, MailChimp, Infusionsoft, ActiveCampaign, and more. You don’t have to use Zapier since ClickFunnels provides native integrations with numerous business tools.

Winner: ClickFunnels.

ClickFunnels is the winner here as it integrates with autoresponders without Zapier.

11. Affiliate Management Programs.


Kartra pays 40% to their affiliates for every recurring payment made by referrals as long as they are members of Kartra. Your commissions get updated when your referrals update their account plans.

Those with a network of affiliates can earn 10% from every sale and recurring payment made by the affiliates.


ClickFunnels’ affiliates can earn commissions not only on the best-selling products, but they also get to earn recurring commissions by making use of ‘sticky cookies.’

The sticky cookies follow your visitors to whichever device they are using. Even when your visitor registers for a webinar at home and views it on their phone, sticky cookies make sure that you earn recurring commissions.

Once registered, you can visit the affiliate center on the site, obtain the affiliate links, and start promoting. ClickFunnels pays their affiliates up to 40% recurring commission.

ClickFunnels also gives you the chance to win your dream car. Once you get 100 people to use the software, you will receive $500 monthly, with which you can pay for the lease on your vehicle. As you reach 200 people, you will receive $1,000 monthly.

Winner: ClickFunnels.

ClickFunnels wins here with its amazing affiliate management system and programs.

12. Split Testing.


You can either use an outsider URL or the in-platform pages to conduct the A/B split test with Kartra. The platform allows you to simultaneously run the test over four pages and provides valuable visitor data for each page.

You can also set a milestone that automatically picks a test winner or manually picks the winning page. Karta provides you with deeper insights into A/B test analytics than ClickFunnels.


ClickFunnel offers two split testing options. You can either use a template page or duplicate an existing page.

You can adjust the test traffic percentages since there is a page dedicated to statistics for this. You can also get a confidence score for each page, but you will have to choose the winner manually. The page that loses will get archived automatically at the end.

However, ClickFunnels’ split testing feature does not offer particularly insightful data, and it doesn’t let you A/B test emails and subject lines either.

Winner: Kartra.

13. Pricing Options.


Kartra pricing offers three pricing plans, including:

  • The Starter Plan – $99 per month
  • The Silver Plan – $199 per month
  • The Gold Plan – $299 per month
  • The Platinum Plan – $499 per month
Kartra pricing

All Kartra plans include Kartra checkouts, funnels, videos, pages, helpdesks, affiliate management, calendars, etc. There’s also a 14-day free trial for $1 and a 30-day money-back guarantee.


ClickFunnels offers three pricing plans, including:

  • The basic ClickFunnels plan – $97 per month.
  • Etison Suite plan – $297 per month
  • TwoCommaClubX – $2497 per month
ClickFunnels pricing

ClickFunnels also has a 30-day money-back guarantee and a 14-day free trial.

Winner: Kartra.

The winner is Karta, as its $99/month starter plan includes email marketing and automation. With ClickFunnels, you’ll need to purchase the $297/month plan if you want to use email marketing automation.

14. Customer Service and Support.


Kartra offers a free training program for new users to learn about the software. They also have a live chat option, ticketing system, and a Facebook group to deal with customer queries.


ClickFunnels support includes online tutorials and FAQ pages. They also have a Facebook group where you can get queries answered.

Winner: Kartra.

When it comes to customer support, Kartra wins with their pretty comprehensive training and support option.

Who’s the Winner? Kartra or Clickfunnels?

This in-depth comparison between ClickFunnels and Karta will help you make an informed decision. Though ClickFunnels and Karta both have excellent sales funnels, the platform you choose will depend on your business needs.

ClickFunnels is an excellent choice for ecommerce business owners and online entrepreneurs, and Kartra is suitable for coaches, consultants, gym owners, marketers, or people selling information products.

While both ClickFunnels and Kartra offer easy-to-use tools and email marketing functions, you can access Karta’s email marketing and automation with their starter plan at only $99/month. With ClickFunnels, you’ll have to pay for the $297/plan to use email marketing automation.

When it comes to checkout pages, ClickFunnels offers more payment gateways. While ClickFunnels and Karta offer a similar affiliate program, ClickFunnels goes out of its way by allowing you to win your dream car.

Their membership site features are similar, but ClickFunnels doesn’t offer progress tracking and integrated audio and video hosting features like Kartra.

Kartra’s customer support is better than ClickFunnels as it offers a free training program for new users. There’s also a live chat option to deal with any support queries and issues.

Evaluate all the features carefully against your specific business requirements to ensure that you pick the right software.

Further reading on AdamEnfroy.com: Want to compare Kartra to another popular online course platform? Check out my Kartra vs. Kajabi comparison article.

In addition, for a more detailed look at this platform, here’s my full Kartra review.

Editorial Process:

Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here.

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