9 Best Enterprise CRM Software of 2023 (Ranked & Reviewed)

Do you use CRM software?

The right CRM unifies customer experience activities from lead generation to relationship management.

In an economy where the CRM market worldwide has a valuation of $66.5 billion, using the right enterprise software for your business leads to success.

Read on to discover what an enterprise CRM is, what CRM features to look for when choosing a CRM, and an overview of the eight best enterprise CRM solutions for 2023.

What is an Enterprise CRM Software?

CRM stands for customer relationship management.

It’s a system or software that helps a company manage its interactions with customers and leads.

CRMs store customer information and their history of interactions with the company, then analyze that data to provide insights into the company’s customer base to help relationships grow.

An enterprise CRM is a more all-encompassing software that consolidates customer-related workflows on a single platform.

For example, whereas a CRM may collect a customer’s purchase history, an enterprise CRM may also track all marketing campaigns that nurture the lead.

Such data lets you track customer acquisition costs, which can help you decrease operating expenses or fine-tune your marketing strategy.

Large companies are the ones who mostly use enterprise CRM solutions.

However, you don’t have to be an “enterprise-level” organization to use powerful tools like HubSpot Sales Hub Enterprise.

Whatever route you choose, getting the functionality you need to grow your business is more important.

Speaking of which…

What Makes a Good Enterprise CRM Software?

Any good enterprise CRM helps you get a “360-view” of your customer base and individual customers to make informed, data-driven decisions that optimize revenue while improving customer satisfaction and loyalty.

According to Gartner, good CRM vendors will emphasize functionality in four critical segments within a company: sales, marketing, customer service, and e-commerce.

To satisfy these, look for the following:

• Contact management. All good CRMs will collect and organize customer data. Many will also have advanced search features that handle structured and unstructured data.
• Customer opportunity and lead management. Tracking customer interactions and the lead lifecycle helps you understand your demographics, nurture your leads, and identify the customers most likely to convert.
• Reports and analytics tools. Real-time data helps you track your workflow while providing the information you need to make your future campaigns more effective.
• Customizable screens. Tailor your workspace to the needs of your company and team.
• Mobile apps. Let staff access your CRM on their mobile device while working remotely or in the field. All good CRMs support both iOS and Android.
• Sales and marketing functions. Automate sales and marketing-related roles, including customer data management and forecasting.
• Integrations. Your enterprise CRM should easily integrate with your tech stack, data visualization tools, or ecommerce platform.
• Cloud hosting. Eliminate the inaccessibility and inefficiencies of on-premise CRM solutions while improving data security.
• Customer support. You’ll have questions, so make sure your provider is there to answer them.
• Proposal Creation: Creating a proposal in an enterprise CRM can be especially helpful in tracking your spending on a project or client. Integrating with the right proposal software lets you create quotes, track time and expenses, and even accept payments.

What is the Best Enterprise CRM?

A CRM solution can be what you need to organize and accelerate your business processes.

Both small businesses and their larger counterparts will appreciate the power of enterprise CRM solutions.

Here are eight of the best enterprise CRM software to consider.

1. HubSpot Sales Hub Enterprise

Enterprise Price: $120/user per month (starts at ten users)

What’s Great About HubSpot Sales Hub: HubSpot Sales Hub Enterprise is a powerful, comprehensive CRM platform capable of meeting the business needs of companies of every size.

Like the rest of the HubSpot ecosystem, it blends ease of use with power, putting everything under one roof so you can get right to work.

Sales Hubs integrates with HubSpot CRM, a free cloud-based CRM, giving you additional features on top of what you already get with the Growth Platform.

With its enterprise-level solution, you’ll also get the following:

• Plenty of email marketing features. Your marketing team can generate and nurture leads from one email marketing tool, from automated email sequences to customizable templates.
• Sales process support. From marketing automation to pipeline management, predictive lead scoring, and scheduling software, you’ll have it all in one place.
• Syncing with your other platforms.
• Customizable reporting. Loads of metrics exist, and you can customize the function for high-level or granular details to your heart’s content.
• Sales playbooks. From scripts to beautifully formatted proposals, make sure your sales and marketing teams have at their fingertips everything they need to close a sale.
• Workflow extensions. Need to move lots of data? Do it flawlessly with extensions that support whatever tools you use.
• Dedicated customer success manager. Get help whenever and wherever you need it with a dedicated HubSpot expert who understands your business and its goals.

Get started with HubSpot Sales Hub Enterprise by talking with their sales team.

2. Nutshell.

Enterprise Price: $16 per user per month, 14-day free trial 

What’s Great About NutshellCRM: Nutshell makes it easy for sales reps to track their leads from start to finish with its streamlined pipeline organization system.

You can add new leads manually or import them from other platforms.

Depending on where each lead is in their buying journey, you can customize your list of activities.

Having this information stored in one place will make it easier for you to keep track of communications and progress with every lead. 

Nutshell’s extensive network offers access to hundreds of integrations, including Slack, Mailchimp, Zapier, Office 365 Outlook, and more.

Each integration gives users access to even more features that can help them save time managing their pipelines and collaborate more effectively with other team members.

With Nutshell’s analytics dashboard feature, you can easily monitor key performance indicators (KPIs) such as the number of calls made by each salesperson or the total number of conversions per month—all in real-time.

It also offers advantages, including:

• Sales quotas and activity quotas show how individual salespeople are performing.
• Personal email sequences to keep leads engaged.
• Embeddable web forms to capture lead information and contact details.
• Drag-and-drop pipeline board and interactive lead map for visualizing sales progress.
• Activity reminders to ensure you don’t overlook tasks.
• Customizable single sales pipeline to manage all activities related to a particular deal.

Get started with Nutshell.

3. Pipedrive.

Enterprise Price: $99 per month, 14-day free trial

What’s Great About Pipedrive: Pipedrive is known for emphasizing user experience, making its interface as intuitive and easy to use as possible.

While the tool seems mainly geared toward small businesses, many enterprises like it because it’s lightweight and plays nicely with other systems and applications.

While the enterprise version doesn’t add any additional features to the package, it requires bringing a team of at least 10.

You’ll also get custom onboarding that includes help with migration, plus custom support for your CRM.

Otherwise, Pipedrive offers a few features that we think make it worth consideration:

• Commitment to data privacy and security. In addition to robust data security measures, Pipedrive is GDPR-compliant.
• Open API. You can build the exact features you need to get the most out of the platform.
• 150+ integrations. Use Pipedrive’s internal integration interface, or work with Zapier to set it up perfectly.
• Advanced deal and contact visibility settings. Fully control what’s visible to your team and staff at a glance.

Get started with Pipedrive.

4. Freshworks CRM.

Enterprise Price: $79/user per month, 21-day free trial

What’s Great About Freshworks CRM: Freshworks CRM is part of the Freshsales suite of business applications, including helpdesk and IT service management software.

Intended to become a part of that suite, Freshworks CRM is more focused than other enterprise CRM solutions available.

However, that’s not to say more specialized functionality limits you.

Freshworks offers a few features that are hard to come by in other solutions.

We like the:

• Multi-currency and multi-language support. Enterprise businesses that operate in more than one country will appreciate these features.
• Freshcaller integration. Make calls between your teams with one click while auto-logging the information.
• Auto-profile enrichment. Get contact information, social media, and public information loaded automatically.
• Dedicated account manager. Enterprises get a dedicated Freshsales CRM staff member to help you with any needs.

Get started with Freshworks CRM for free.

5. Salesforce

Enterprise Price: $150/user per month ($1500/month for ten users), 30-day free trial

What’s Great About Salesforce: Marketers consider Salesforce the industry leader for CRM software due to its feature-rich platform that prioritizes mobile usage.

That means your marketing team will have access to everything they always need, no matter where they are.

Salesforce shines in its ability to align sales, marketing, and customer service teams under one roof where you have full visibility into customer communications and lifecycle.

It also offers advantages, including:

• Enhanced data security. From client authentication to data encryption, Salesforce keeps your most sensitive company information safe and accessible.
• Artificial intelligence-powered business insights. Salesforce Einstein provides tailored, specific recommendations for your business. It also uses machine learning with rules-based lead scoring and unlimited custom apps.
• Territory management. Salesforce is unique among enterprise CRM solutions in its ability to offer territory management to keep better track of your sales teams.
• Highly customizable reports. Get customized, real-time insights that use segments, cross-channel data, and more – in exactly the way that suits you.

For a more detailed look at these top tools, check out my comparison of HubSpot vs Salesforce.

6. Zoho CRM

Enterprise Price: $40/user per month, 15-day free trial.

What’s Great About Zoho CRM: Zoho CRM powers over 150,000 businesses in 180 countries.

They’re adept at meeting the needs of businesses of every size, and enterprise-level companies will find their offerings scale perfectly.

They’ll even help you migrate to their platform, ensuring a seamless transition between your old system and theirs.

Zoho CRM offers four levels of subscriptions – getting more than the enterprise-level plan offers is possible.

You can get the Ultimate bundle with enhanced feature limits and advanced business intelligence.

Otherwise, the enterprise plan comes with the following:

• Customer journey-based sales features. Improve your sales process with automated lead scoring, deal management, cross-channel communication, and more.
• Artificial intelligence-powered insights. Take advantage of the AI-powered assistant for predictive sales and automatic assignment of tasks or leads to the most suited reps.
• Sales meetings and presentations. Hold meetings and presentations directly from the CRM platform, letting your team connect and collaborate virtually.
• Extensive customization. Set up your CRM for your team’s specific needs with a whole library of features plus extensive software integrations and third-party apps.

Get started with Zoho.

7. Oracle CRM On Demand

Enterprise Price: Contact for a quote.

What’s Great About Oracle CRM On Demand: Oracle CRM On Demand is one of the oldest CRM solutions available, and it remains a popular choice for enterprise businesses.

Many companies turn to it because of its simple setup process and enterprise-grade security that keeps your business data safe.

Oracle CRM On Demand may not be as flashy of a dashboard as some of the newer software solutions, but it has several features that make it worth serious consideration.

Overall, I love their:

• Sales productivity features. You’ll have access to lead qualification, sales automation, real-time reporting, progressive profiling, and your marketing teams.
• Inbound and outbound campaigns. An array of lead management and lead nurturing tools help you capture, convert, and retain leads.
• Industry-specific features. Oracle CRM On Demand is popular among the life sciences, high technology, manufacturing, and wealth management industries due to features like a revenue track built specifically for each.
• Extensive integrations. Build out your ecosystem with Oracle’s Web Services On Demand API, and provide users with rapid access to contextual data from other systems to streamline productivity across the board.

8. Microsoft Dynamics 365

Enterprise Price: Varies by the department; contact for a quote.

What’s Great About Microsoft Dynamics 365: Similar to the HubSpot Growth Platform, Microsoft Dynamics 365 is a set of business applications organized by function and department.

Rather than providing an overwhelming suite of tools, you can choose from marketing, customer insights, sales, finance, operations, and more.

They’ve combined enterprise resource planning and CRM into one cloud-based tool.

Microsoft built Microsoft Dynamics 365 to be more than just a CRM; it still takes a customer-focused approach.

You’ll find innovative technology that amplifies your sales effectiveness, including:

• Marketing support. From marketing automation to lead scoring and A/B testing, you’ll get all of the features of a “traditional” CRM.
• Conversational intelligence technology. Replicate successful sales calls to identify what worked and why, then use those insights to coach your staff.
• Mixed reality product visualizer. Showcase a 3-D digital clone of your product in the work environment as if it’s there.
• Seamless integration with Office 365. If you already use Outlook or Microsoft 365, then Microsoft Dynamics 365 will expand your universe even further.

9. SugarCRM

Enterprise Price: $85/user per month (10 user minimum)

What’s Great About SugarCRM: It leverages artificial intelligence to deliver a whole host of services.

We’re particularly fond of the:

• Predictive insights. Get AI-powered predictive insights that can optimize your sales pipeline and performance.
• Customer experience management tools. Study and elevate your customer experience with data and a suite of CRM tools to keep tabs on everything.
• Flexible customization. Whether you need to automate unique sales processes or take control over your system’s details, you’ll be able to with comprehensive APIs.
• On-premise SaaS options. Want to keep your data inside the building? No problem. SugarCRM offers on-premise deployment tailored to your business.

Enterprise CRM Software vs. Mid-Market CRM Software

Regarding customer relationship management (CRM) software, there are different options depending on the size and needs of your business.

Two of the most common types are enterprise CRM software and mid-market CRM software.

Enterprise CRM software is designed for large companies with complex needs, such as multiple departments or locations, complicated sales cycles, and many customers.

These systems are highly customizable to meet specific business requirements and are typically more expensive than other CRM solutions.

Some of the top enterprise CRM software options include Salesforce, Microsoft Dynamics 365, SAP CRM, Oracle CX Cloud, and Zoho CRM.

On the other hand, mid-market CRM software is geared towards small to medium-sized businesses with fewer sales processes and customer interactions.

These systems are less complex and less expensive than enterprise CRM solutions. Some top mid-market CRM software options include HubSpot CRM, Freshworks CRM, Insightly, Pipedrive, and Apptivo CRM.

There are several critical differences between enterprise and mid-market CRM software.

Enterprise CRM software usually integrates with a more extensive suite of business applications, such as ERP systems or marketing automation tools.

These systems also offer advanced reporting capabilities and more robust security features to protect sensitive customer data.

On the other hand, mid-market CRM software is typically easier to implement and use, with more intuitive interfaces and simplified feature sets.

Choosing the right CRM software depends on the size and complexity of your business.

If you have a large enterprise with complex sales processes and customer interactions, enterprise CRM software may be the best fit.

However, if you have a smaller business with more specific needs, mid-market CRM software is likely a more practical and cost-effective option.

Wrap Up.

The right enterprise CRM solutions will help your company grow.

CRM software helps unify workflows across departments – critical in enterprise-level companies where sales, marketing, and other departments must stay aligned.

While plenty of CRMs can offer such cohesion to businesses, an enterprise CRM system can provide them to large companies at the desired scale.

We’ve covered a few fantastic enterprise CRM platforms, highlighting the unique features of each.

So, identify your business needs – then take your pick.

With any of them, you’ll be in good hands and positioned to make your business thrive.

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Last Updated on July 19, 2024 by Adam Enfroy