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More than 3.5 billion people are on social media. And the number continues to increase every year.
Witnessing such widespread use of social media, businesses are rushing to engage their target audience on various social platforms and convert them into regular customers. Naturally, it serves as an excellent marketing opportunity.
Social media platforms help businesses connect and engage with their audience, raise awareness about their products, and build long-term relationships with potential customers.
However, this is easier said than done.
Social media management is not only time-consuming, but it’s also decidedly stressful to keep up with everything that’s going on with your numerous social media channels.
Not to worry.
I know some great social media management tools that will help you automate a massive part of your social media management strategy.
You might have already figured half of what social media management tools are. Simply put, social media management tools are software tools designed to automate most, if not all, part of your social media management strategy.
Social media management tools can help you with all the following tasks:
- Reach out to your core audience
- Derive actionable insights to help you identify your strengths and weaknesses
- Streamline workflows and save time and effort
- Schedule and share your social media content on different channels
Thus, choosing the right social media management tool can be vital to your marketing efforts.
Here are the top 11 social media management tools to help you kickstart your social media marketing:
- Sprout Social
- Social Pilot
- Agora Pulse
- Meet Edgar
If you know anything about digital marketing, then you’re probably already aware of Buffer. Released in 2010, Buffer is one of the best tools on the internet to help you manage your social media accounts.
It offers a range of services, including data analytics and insights into user posting frequency on a variety of platforms like Twitter, Facebook, Pinterest, and LinkedIn. The best part is that it comes with a free trial.
Buffer is suited explicitly for scheduling and publishing content on all your social media platforms.
Publish content – You can publish and share content at the click of a button on numerous social media sites like Twitter, LinkedIn, and Facebook.
Free image tool creation – With the help of ‘Pablo,’ an in-built image creation tool, you can create images instantly for various social media websites.
Extension for Chrome – You can install its extension for Chrome, which allows you to share links, publish blogs, or post pictures from any location.
Insightful analytics – With Buffer’s analytics tool, you can now measure your social media performance based on a variety of metrics. Furthermore, you can create reports, get recommendations, and extract actionable insights for better marketing.
- Instagram integration is not up to par
- No tool to selectively search for hashtags or searches
Buffer offers three pricing plans.
- The plans for ‘publishing’ start at $15 per month and go up to $99 per month.
- The plans for ‘reply’ start at $15 per month and go up to $35.
- The plans for ‘analyze’ start at $35 per month and go up to $50 per month.
All plans offer a 20% discount on annual payment.
Sendible is one of the best social media management software in the market.
It has a lot of amazing features that many of its counterparts lack. For instance, it can measure ROI from the very same dashboard that you use to manage your social media so that you don’t have to flip multiple times.
On top of that, it is fully integrated with all the popular social media networks. Trusted by more than 10,000 businesses, it also offers an attractive 30-day free trial.
Sendible is excellent for lead generation, scheduling posts, and managing multiple clients. It can be used by businesses (small, medium, and large) as well as self-employed businessmen.
Preview social media posts – You can now see beforehand how your posts will look after posting them on social media sites like LinkedIn, Facebook, or Twitter.
Plan content and strategy – It lets you schedule posts individually or in bulk, or queue them as per your requirement.
Collaboration – Set up individual dashboards for clients to better segregate and organize work.
360-degree brand building – Now develop your brands inclusive of all KPIs with enhanced reputation building and monitoring.
- Inbox interface can be a bit confusing to handle
- Posting multiple images in a single Instagram post is difficult
- Limited analytics features
Sendible comes with four pricing plans.
- The ‘starter’ plan is at $29 per month (12 services and 1 user).
- The ‘traction’ plan is at $99 per month (48 services and 3 users).
- The ‘growth’ plan is at $199 per month (105 services and 7 users).
- The ‘large’ plan is at $299 per month (192 services and 12 users).
All the plans provide a 15% discount for annual payment.
Created in 2008 and headquartered in Vancouver, Canada, Hootsuite is another popular social media platform. With more than 16 million global users, it offers a variety of social network integrations like Reddit, Tumblr, and Marketo, apart from Facebook, YouTube, Instagram, and other popular sites. It also comes with a 30-day free trial period.
Hootsuite is great for social media listening, managing customer service, monitoring multiple social media simultaneously, and easy scheduling of posts.
A wide range of social media support – Using Hootsuite, you can use Facebook, Instagram, Twitter, and LinkedIn without installing any software.
Manage multiple accounts – Tailor-made to manage multiple accounts together.
Automatic schedule posting – makes it very simple to auto-schedule different posts on social media.
Robust analytics – Provides extensive and in-depth analytics reports.
Track performance – You can pull data based on over 70 different metrics into customizable reports and make better data-backed decisions.
- Auto-scheduling may sometimes take some time to process due to software issues
- Some apps require extra fees to work
- Thumbnails and summary previews on Facebook are missing
- Expensive custom URL shorteners
- Facebook reach and engagement is low
Hootsuite offers three pricing plans:
- The ‘professional’ plan starts at $29 per month. It includes 10 social profiles and 1 user.
- The ‘team’ plan starts at $129 per month and includes 20 social profiles and 3 users.
- The ‘enterprise’ plan is based on quotations, as per your need.
The first two plans have a 30-day free trial period. For the last one, you need to request a demo.
4. Sprout Social.
Sprout Social is one of the most trusted social media management software tools in the market. It is built on the idea of fostering deep, meaningful relationships between individuals, communities, businesses, and brands.
Although it is priced a little higher than most of its counterparts, the value it provides more than makes up for the hefty price tag.
Sprout Social is best suited for small and large businesses. However, it is also quite useful in the enterprise sector.
User-friendly dashboard – One of the significant advantages of Sprout Social is its intuitive and user-friendly dashboard.
Organized messaging area – Also called ‘Smart Inbox,’ this area displays all of the messages from all connected social media sites in a single platform.
Message scheduling – It allows users to schedule messages. Moreover, with Sprout Social, you can queue up your posts for sending out at a pre-determined time schedule.
Discovery – A unique feature, ‘Discovery,’ is an in-built platform that allows you to monitor a list of people with whom you have interacted and who’ve mentioned you in a tweet.
30-day free trial – the free trial allows you to test the compatibility of your business with a plan of your choice.
- Does not integrate with Pinterest, Instagram, and LinkedIn
- A bit more expensive than other social media management tools
Social Sprout has three pricing plans.
- The ‘standard’ plan starts at $99 per month and provides 5 social profiles.
- The ‘professional’ plan starts at $149 per month and provides 10 social profiles.
- The ‘advanced’ plan starts at $249 per month, and also includes 10 social profiles.
All the plans come with a 30-day free trial.
5. Social Pilot.
With more than 100,000 businesses worldwide trusting it with their social media management, customer engagement, and detailed analytical insights, Social Pilot is one of the best software available in the market right now. It offers a lot of value at low, reasonable prices, making it a top choice all around the globe.
Social Pilot is designed to increase your social media marketing efforts and save time. It is aimed at social media professionals and small to medium agencies but is equally useful for individual entrepreneurs and small businesses.
Priority email support – Customer support is one of the strongest points of Social Pilot. It is always there to help you out.
Content suggestion – A unique feature; it also offers content suggestions so that you are never short of content to post.
Highly customizable – It can be explicitly customized to suit all your needs.
User-friendly dashboard – A single dashboard that pools all your needs and brings them on to a single platform for maximum efficiency.
- Video feature limited only to uploading
- The free trial is not available in all countries
Social Pilot has three pricing plans.
- The ‘agency’ plan is at $100 per month ($83.33 per month if billed annually) and provides 100 social media accounts.
- The ‘small team’ plan is $50 per month ($41.66 per month if billed annually).
- The ‘professional’ plan is at $30 per month ($25 per month if billed annually).
All three plans have a 14-day free trial period. You can contact them is you want a customized plan to suit your specific requirements.
Launched in 2010 as ‘JustUnfollow,’ this social media management tool refurbished itself and became Crowdfire in 2015. With over 15 million global users, including artists, freelancers, e-sellers, and bloggers, it is one of the largest social media management platforms in the market right now.
Crowdfire follows a ‘Clean-engage-grow’ philosophy that keeps away spam, engages and attracts audiences, and helps you grow your business.
It works the best for individuals and businesses who want to attract attention quickly, and thus it’s a lucrative prospect to e-sellers, bloggers, artists, and media agencies that want to target their customer base in a concerted manner.
Discover relevant content – you can discover videos and infographics that your audience is bound to love, based on your interest.
Pre-schedule content – Pre-schedule all your relevant content and publish them at a pre-determined and scheduled time.
Customize posts – Automatically customize your posts for all your social profiles in one go.
Get extensions – All businesses have different requirements. With Crowdfire, you can add various extensions like Google Chrome, as per your requirement.
Free usage – It offers two free accounts every for every social media site, which is a unique feature.
- Only recommends videos or infographics posted by other members
- Limited ability for blog promotion
- Focuses more on quantity rather than quality
It offers two accounts for every social media site for free. Other than that, it has three paid plans.
The ‘Plus’ program costs $7.48 per month, the ‘Premium’ plan is $37.48 per month, and the ‘VIP’ plan is $74.98 per month.
7. Agora Pulse.
Founded in 2000, Agora Pulse helps individuals and businesses grow sustainably. It effectively allows users to identify brand advocates and gaps in the market.
As per Agora Pulse’s website, over 17,000 social media managers use it daily to scale up their social media marketing efforts. It also provides a 28-day free trial
Agora Pulse is excellent for small businesses with narrow geographic or core audience with a specific target area. In such cases, you do not need a social media manager with a lot of attributes, and your requirements are particular and focused. This software is an excellent fit for such scenarios and businesses.
Flexible scheduling – Take advantage of the flexible scheduling options to schedule, reschedule, queue, or upload your posts in bulk.
Social Inbox – Easily find, filter, and manage specific mentions and essential messages.
One-click reports – Unlimited one-click reports help determine the ROI of engagement and content strategy.
Fast-moving environment – it provides real-time collaboration in case of messages, drafts, and comments to keep social moving fast.
- One of the most expensive plans in the market (doesn’t offer any free plan)
- Listening feature needs to be improved
- Low diversity in emoticons
- No option to search through message inbox
It offers four pricing plans to suit the need of every business type.
- The ‘medium’ plan is priced at $99 per month (10 social profiles, 2 users).
- The ‘large’ plan is priced at $199 per month (25 social profiles, 4 users).
- The ‘X-large’ plan is priced at $299 per month (40 social profiles, 8 users).
- The ‘enterprise’ plan is priced at $499 per month (60 social profiles, 20 users).
All the plans offer a 10% discount upon annual payment.
8. Meet Edgar.
Meet Edgar of the most popular social media management tools available in the market right now.
From scheduling posts to curating and repurposing content, it provides you with a wide range of services. The best part is that it generates content for prolonged periods even when you are out of content so that you never have to worry about your customers getting busy elsewhere.
Managing multiple social media accounts at one go, despite you not having the time to devote to it. It’s great for businesses that require social media scheduling at regular intervals of time, preferably via automation.
Auto-variations – It can write posts for you. To summarize, it automatically finds quote-worthy text, mined from articles and blogs, at the click of a button.
Extensions – Offers extensions like Google Chrome, Safari, or Bookmarklet.
Continuous posting – Unique feature that doesn’t let you run out of posts even when you don’t have content.
Great support response – You’ll get a guaranteed response from the support team within 48 hours of raising a request.
A/B Test Social Messaging – Allows you to run A/B tests and derive actionable insights and rethink your strategy.
- No integration with Pinterest
- A little expensive
Meet Edgar costs $29 per month for the first four months. From the fifth month, the prices increase to $49 per month.
It comes with 25 social media accounts and a 30-day money-back guarantee.
eClincher was primarily created to streamline social media management for businesses. The idea was to squeeze or ‘clinch’ the maximum benefits out of social media.
It offers a wide range of services, including publishing and scheduling posts, monitoring and listening to feeds, advanced analytics reporting, and so forth.
It is beneficial for small and medium enterprises that do not want to delegate their social media management activities to third-party. It can also be helpful for vendors managing multiple accounts of various companies.
Auto-scheduling – eClincher allows you to automatically schedule your posts and publish content as per a pre-determined schedule.
Engagement – Apart from posting materials, it engages your customers by responding to comments, which leads to relationship-building.
Well-rounded integration – It extensively integrates with all social media platforms like Facebook, Twitter, YouTube, Instagram, among many others.
Monitoring mentions – This software is great at monitoring any mentions, hashtags, or keywords across multiple social media platforms.
Chrome extension plugin – It allows plugins like Chrome that helps you to share quickly, schedule, or queue up posts without even opening the software app.
- There are some complaints about bugs in the software
- User interface not very intuitive
- Difficult to track dates of queued posts
eClincher comes with three pricing plans.
- The ‘Basic’ plan is $59 per month (10 profiles, 1 user).
- The ‘Premier’ plan costs $119 per month (20 profiles, 3 users).
- The ‘Agency’ plan costs $219 per month (40 profiles, 6 users).
All the plans come with a 14-day free trial.
Established in 2014 and based out of the US, CoSchedule is a top-rated social media management software, catering to more than 10,000 satisfied customers globally.
With features like a Chrome extension and built-in headline analyzer, you can organize and track all your content, integrate with various tools, and gain actionable insights in one click.
This software is best used in the case of small businesses and enterprises and for creating case studies for future reference. It is also useful for individuals who create and track blogs.
Streamline marketing – Add tasks on centralized calendars for ready reference of employees.
Read-only view – Share your calendar in read-only mode, so that there are no unwanted edits.
Platform integration – It integrates with tools like MailChimp, Zapier, Google analytics, and so forth.
Use extensions – Chrome extension is available to cater to a wide range of needs.
Co-schedule content – It allows you to schedule and share content across all platforms at the same time.
- The user interface is not very intuitive
- Extra payment to use the re-queue feature
There are three pricing plans, including:
- The ‘Growth’ plan costs $150 per month (3 users, 10 social profiles).
- The ‘Professional’ plan costs $650 per month (5 users, 15 social profiles).
- For the ‘Enterprise’ plan, you need to get a customized quote from the company.
All the plans come with a 14-day free trial.
MavSocial is another impressive and feature-rich social media management tool in this list. Its USP is its focus on visual appeal. Apart from usual features similar to that of other tools on this list, it also provides you with an in-built digital library to manage and edit your content. You also get a 7-day free trial.
Due to its focus on visual aesthetics, MavSocial is ideal for companies with a huge brand name. Since it offers millions of free images, it is perfect for SMEs that require seamless social media publishing.
Track social media – Discover trending topics or track a campaign’s success.
Filter content – Easily filter through tons of data with filters like exclusion, retweets, and more.
View history – View all your engagement history, messages, and comments.
Monitor and analyze – Track developments on social media with real-time data, and generate actionable insights for guided marketing strategy.
Scheduling and automation – Use a superior automation characteristic to schedule and publish your content.
- The interface is not very user-friendly and intuitive
- There’s no basic, free version
- May contain bugs due to frequent changing of API
MavSocial comes with four pricing plans:
- The ‘Advanced’ plan costs $16 per month (1 user, 10 profiles).
- The ‘Pro’ plan is $65 per month (3 users, 30 profiles).
- The ‘Business’ plan is $166 per month (5 users, 50 profiles).
- The ‘Enterprise’ plan costs $416 per month (20 users, 70 profiles).
All the plans offer a 14-day free trial.
Social media offers an instant reach to nearly half of the global population, which is a big deal.
As quoted by David Alston, a repeat tech and marketing startup entrepreneur, ‘Social media is not a media. The key is to listen, engage, and build relationships’.
Before choosing the best piece of marketing software, you need to carefully consider what you hope to achieve with it, and what features would align the best with your business requirements. Other than this, you need to consider your budget and ease of use. How to maximize your visibility to prospective leads is another crucial consideration.
Keeping all these things in mind, try to make the right choice. All the tools mentioned in this list come with a free trial, so you can try out some of them and then choose the one.
Have I missed any of your favorites on this list? Which of these social media management tools are you planning to use? Let me know in the comment section below!