Kajabi Review: Is The Course Builder Worth The Price in 2021?
Last Updated on January 14, 2021 by Adam Enfroy
The e-learning industry is booming, and the global market is likely to reach $325 billion by the year 2025, prompting astute entrepreneurs to take advantage.
Since people are hungrier than ever to learn new things, and information is readily available at their fingertips, online courses have been making a lot of money. Kajabi is a recent addition to this field of knowledge commerce.
However, it holds immense promise of offering everything an infopreneur might need to design, market, and then sell off their products.
Already hailed as one of the best online course platforms, Kajabi (launched in 2010) has empowered more than 50,000 users in 120 different countries.
It has ended up serving around 60 million students and has made around $1.5 billion in sales.
But, the question arises: Does Kajabi lives up to the hype?
That’s what I’ll explore here today, in this detailed review of its pricing, comparison to other competitors, and features.
What is Kajabi?
Kajabi is a one-stop solution that sells online courses. Thanks to the all-in-one nature of this software, users don’t need to rely on any other program for course design and completion.
Payment integrations are offered through PayPal and Stripe, while subscribers can market the courses via standard email marketing tools. Furthermore, there are funnels and marketing campaigns that are fully automated to allow scaling or optimizing an online course.
The presence of built-in analytics tools allows users to track progress and stimulate growth.
Using this platform, course creators can make their landing pages where all critical information will be stored.
Readymade templates are present in a library, and it streamlines the website designing process as well. Even custom domains are created by online businesses, so their subject matter can be found easily.
Despite the emphasis on marketing features, Kajabi also comes through if subscribers want to build courses from scratch. Tools are at your disposal to make appropriate educational content digitally.
With a host of stellar product launching tools and marketing funnels, it makes selling these courses even easier. Efficient automation removes any need for guesswork in marketing campaigns.
Course creators will find their account comes with a wholly hosted site. It includes dynamic templates that can be installed with a single click. Even further customization is possible on the existing template by using the drag-and-drop editor.
You don’t need coding knowledge to operate this platform, which can handle significant traffic. A blogging feature is built into the site, and subscribers can upload any SEO-optimized media easily.
Kajabi recognizes how efficient marketing can turn leads to first-time customers and later into loyal followers. With the help of marketing tools smartly built-in, course creators can broadcast information and news about new courses to their complete mailing list or even audience segments through personalized emails.
There are options to track emails and see when they’ve been opened. You’ll soon see how the analytics tools give reports of shortcomings and successes of email campaigns.
Course creation requires spectacular landing pages that can capture as well as convert traffic. With optimized templates, users can customize to get the best results or to suit their style of branding.
Since Kajabi realizes the value of user experience, there are membership sites, allowing educators to grow their audience base while providing good service. Even the teaching process becomes easier since students can be assigned homework and tested simply.
For example, in assignment-oriented lesson formats, students would have to turn in their task to progress to the next lesson. Feedback from these assignments also goes a long way in overall course development.
To maximize revenue, there are tools for upsells, many of which can be integrated post-purchase. Even the checkout page is designed to handle conversions. As a platform, Kajabi offers different payment options.
There are subscriptions, one-time payments, free trials, and fees for initial setups. Depending on your plans for products, you can choose the right scheme.
I’ve spoken about personalized emails, but marketing pipelines can be used for a better user experience thanks to automation. Subscribers get timed emails, reminders, confirmations about registrations.
Of course, these pipelines can be customized as per your email list, and Kajabi uniquely includes live webinars as part of their pipeline. Thus, users can check out these video hosting events at their leisure or on repeat.
The best thing about Kajabi is that the platform remains dynamic and makes necessary changes or modifications to improve the user experience. Some of the latest updates include the following.
1. Kajabi Access was added in October 2020 and is a new support system. It offers completely new services, resources, and singular guidance. In turn, this helps maximize the benefits one can get out of Kajabi.
2. Again, in October 2020, Kajabi introduced a host of improvements to its already robust website builder. Now, it is easier than ever to upsell or cross-sell to different customers. There are more library pages and templates as well. A member directory and better blogging features are also appreciated additions.
Analytics is an integral part of any platform to chart progress, and Kajabi takes it very seriously. As a result, the platform has launched a brand new set of reports, allowing easy tracking of product progresses, forecasting, offers sold, and tracking affiliates.
3. This came quite some time back in October 2019, but Kajabi realized the value of customer feedback. Hence, a feedback portal was introduced, allowing users to upvote, submit, and even track requests for features. With the option of seeing what’s in the pipelines and what might arrive soon, customers have a good idea of what to expect.
4. In August 2019, Kajabi decided to improve a host of existing features, including its analytics once again. It also set up custom-made domains, cloning assessments and events, better email tracking and customization, and introduced the Momentum theme.
Overall, by constantly trying to anticipate customer needs, Kajabi has remained ahead of the competition curve.
Considering its many features, one understands why this premier platform has higher pricing.
However, there is a wide range of plans, depending on how extensively a subscriber wishes to use digital products.
While the Basic Plan starts from $119 a month, the Pro Plan goes up to $319. Notably, choosing annual billing gives you a 20% discount. I’ll walk you through what each plan entails, so you can pick a suitable one with ease.
However, at first, it should be noted that all plans have content for drip, website builders, live webinars, and events. There’s also a 14-day trial period, which is essentially a freebie during which potential subscribers can try out its features.
It can either be $119 or $149 a month, depending on whether course designers opt for the annual package. You can expect support for three products as well as three pipelines. At the same time, you gain access to unlimited landing pages, email marketing tools, 1000 active members, a single admin user, and a website.
Once again, based on your monthly or annual payment option, business owners have to pay $159 or $199 per month. In this package, you get support for 15 products and pipelines. Moreover, there are 10,000 active members, apart from having one website and ten admin users.
Apart from that, subscribers can also make use of unlimited emails for marketing, landing pages, automation, affiliate program, the capacity to remove Kajabi branding, as well as a 24/7 live customer chat support.
The fees for this plan are either $319 or $399 a month, depending on whether business owners opt for monthly or annual payment plans. Besides getting support for 100 products and pipelines, you also get three websites, 25 admin users, 25,000 members, and 2 million emails for eCommerce.
Access to landing pages, affiliate programs, theme editors, and automation is unlimited with this plan.
Overall, Kajabi wouldn’t be suited for newcomers, as it’s a bit more expensiv that other course builders. However, entrepreneurs with a growth plan and the possibility of bringing on an existing customer base might opt for this.
It is an ideal platform to launch e-learning businesses. With its high-quality resources, business owners can teach various skills, including yoga, as long as they have enough passion as well as drive to make it work.
If you’re not too well-adjusted to such platforms, you might not be able to access its full functionality. That’s where I come and will take you through the steps of setting up and running your Kajabi account.
Creating a website isn’t easy, but it is one of the first steps. With Kajabi, all you have to do is tinker around with existing templates until you get something satisfactory. Both sleek and fashionable, business owners can be sure of drawing customers using a Kajabi website.
If you have SSL certification from Cloudflare, you can also customize and host it under your domain name.
After the website is up and running, you have to start adding different teachable products. The course material, including videos, audio, and text files, should be ready to go.
Go to the products page of your dashboard, and select the type of product to be added – like mini-course or webinar. Then, you can customize the outline of your courses, including disabling comments and allowing files to be downloaded.
Once the course is created, all that’s left is to market your product. No matter which part of the sales cycle you’re at, Kajabi helps turn potential clients into loyal customers. To get the most response on your sales page, try deciding on what action drives you.
Kajabi usually has three pipelines – promotional offers, free reports, and product launches. To grow your audience, you can offer freebies in exchange for email addresses. Promotional offers start pitching sales at low prices to garner attention.
Product launch is the biggest moneymaker, with which you can get students excited about your course and what it offers. In turn, you can get new customers and them in even further with personalized emails, keeping them apprised of updates.
Since it has excellent sales funnels and landing pages, Kajabi can convert site visitors and make them regular customers. All email marketing can also be handled through Kajabi. Since automated follow-up systems are present, you don’t need third party resources, despite its high ability for integration.
Ever since the introduction of Kajabi email in early 2020, business owners have access to resources that can build great looking and high-powered email campaigns quickly. All these sets it apart as an excellent platform for its selling and marketing activities.
Several variations are provided on the core theme for the website. Not only does it look professional and modern, but you’ll see there are functional and attractive templates to help create a sales pipeline and landing pages. If you don’t want what Kajabi has to offer, then try the many premium and custom themes available on the market.
Starting a blog is one of the best ways of attracting traffic and marketing products, as I’ve found in my experience. Kajabi has improved in this field significantly, and while it isn’t at par with WordPress yet, you can be sure that it stands above other similar platforms.
Kajabi has Wistia for video hosting, which ranks among the best all-rounder video hosting platforms. Since this is integrated to upload and easily stream videos, you can be sure about the medium delivering wonderfully, no matter what screen or bandwidth is being used by consumers.
Even the videos remain secure, and those who’re careful about budgeting will appreciate that no separate Wistia license is needed. Considering the resource costs around $99 a month separately, paying for the basic package at $119 a month and accessing Wistia is a decent bargain.
Since there are great templates for various reasons, business owners find themselves well-equipped to launch mini-courses, evergreen training, online courses, and memberships. In fact, you can add whatever you want and remove unnecessary aspects to completely design a course as you see fit.
Although this is part of product creation, Kajabi is significantly strong in this area, and it deserves a separate mention. It is exceedingly simple to set up a Zoom webinar using this platform.
Enterprising entrepreneurs can run an active campaign by including registration pages, after-event offer pages, emails, and even a checkout page. Though Kajabi provides templates for all such activities, you need to have a Zoom account beforehand. Then, all that’s needed is for the text to be modified and the Zoom link to be dropped.
In fact, this same approach can be taken for events based in places, virtual conferences, and summits.
Since Kajabi has been around for some time now, they’ve built a reputation for customer support and are invested in continually improving their global support team.
The creation of Hero University is another step in this direction that provides platform users with additional support while teaching them how to use resources extensively.
Apart from the support system from Kajabi, there are many other resources on the web you can trust. They’re created by reputable companies who want to provide walkthroughs for newcomers.
Users can always rely on such information to familiarize themselves with the product.
This is more of a bonus and doesn’t actively affect your Kajabi experience. But, at any meeting organized by the company for registered users, you’ll see the vibrant members who are determined to do good using this platform.
They’re accommodating as well, which might help newcomers learn the ropes to utilize resources.
While many users have claimed that editing is easier on Kajabi than WordPress, I haven’t found it to be the case. Some options are not as easy to find, and even then, their functionality doesn’t become evident immediately.
For example, if you choose ‘Page Builder,’ you might think that this choice under website editing can be used to build pages that might be included in the site.
But, in reality, users can create pipeline pages or standalone pages here. While including them in your navigation is an option, the process for this isn’t entirely straightforward either.
There are several such examples, but for the sake of being brief, we can forgo specifics. Basically, all-in-one platforms are always a little complicated, but with Kajabi, at least you don’t need to know how to code.
There are tutorials and other resources available to help you figure out the platform if you spend some time with it, so don’t get frustrated at the start.
Although the community for Kajabi is relatively strong, those with full-fledged memberships to other platforms might find the lack of discussion forums to be a drawback.
I’ve noticed that comments on various posts tend to be helpful, but a complete discussion forum brings users together and forms the base for a better feedback system.
If users have access to high-quality affiliates, it helps them reach more learners. Unfortunately, for Kajabi, one cannot access these affiliates at the primary level. They’re only available from the Growth level.
While most of the issues I’ve covered here are run of the mill downsides that you can work around, Kajabi has a couple of drawbacks that might make it entirely unsuitable for you.
Before choosing it as your course designing platform, be sure to check out whether you need any of these characteristics. If you answer yes, then you should look elsewhere to suit your requirements.
Multi-tenancy entails creating and managing various instances regarding a platform under one single umbrella. It is usually handy in situations where you might be a training company that handles several corporate clients.
These clients might want their specific brand to service users. Though Kajabi has the option to create multiple sites in its Growth and Pro plans, it is not quite the same as multi-tenancy.
Course designers have the option to issue a certificate upon completion. But, there’s no way to indicate how much time is associated with this course or how much continuing credit for education may be available. Though workarounds to this do exist, if you really want continuing credits, then this isn’t the best option available.
Since Kajabi has no capacity to import or configure courses designed through tools like Captivate and Articulate, it also doesn’t support e-learning standards found in packaging courses. Examples like SCORM, TinCan, or xApi fall under this purview. Therefore, if you need these standards, then you have to look elsewhere for course designing.
Now that I’ve spoken at length about the various features, benefits, and even drawbacks of Kajabi, it is time to put it up against the competition to see how it fares. Three of the main competitors are Kartra, Thinkific, and ClickFunnels.
Right off the bat, both platforms appeal to very different kinds of users. While Kajabi caters to those who want to design and sell off online courses at some speed, Thinkfic is more suited for creators who want to design detailed and structured courses.
While Kajabi accordingly has a host of marketing tools, you’ll find Thinkfic falls a little short in this regard. However, there are some fundamental aspects packed in, like email marketing that you can use.
With Thinkific, you can be sure of some quality instruction in the courses, while Kajabi goes with quick monetization options.
Read my full Thinkific Review for more detailed information.
While Kajabi helps course creators make money by quickly selling their designs, ClickFunnels is meant to create excellent sales funnels. It is intended for digital products as well as service businesses. However, it should be noted that Kajabi has its own sales funnels tool called Pipelines.
In a reversal of the comparison between Kajabi and Thinkfic, here, Kajabi is more oriented towards course design, while ClickFunnels is more inclined towards maximizing sales. Therefore, ClickFunnels can be used to sell a variety of products, including third-party applications.
But, when it comes to Kajabi, the focus is on designing a course and then marketing it.
There are numerous surface similarities between the two. For starters, they are online solutions for businesses and allow subscribers to create websites, have email automation and marketing funnels.
However, the critical focus is different in these two cases. For Kajabi, the platform is primarily for online course creation. Thus designers and coaches can sell memberships for the knowledge they wish to impart.
On the other hand, Kartra, too, allows all this, but more attention is paid to robust tools for marketing that might boost sales.
Check out my full guides to compare more platforms:
I’ve already acquainted you with the prices of the various Kajabi plans. Now, knowing how it compares with other platforms, you might be wondering whether Kajabi is worth the money. The best way to answer this is by using a detailed cost analysis.
But, before I delve into it, I should clarify that some contenders offer packages as low as $49 or $99 a month. But, in these cases, you don’t get the full package that is available with Kajabi and might have to resort to third party applications.
Overall, this is likely to end up costing more. On top of that, you have to integrate these applications with your platform for the best results. For the purposes of this analysis, I’ll try and go by the different functionalities and provide high-end and low-end alternative prices.
Starting off with the Sales Funnel Builder, it helps Kajabi users maximize sales. If you go to ClickFunnels as a third party instead, you could end up paying anything between $97 a month to $297 a month.
Next, we come to Marketing Automations, which improves sales and keeps customers in the loop. Zapier is an excellent third party alternative in such cases, but subscribers have to pay either $20 or $120 a month, depending on whether they’re choosing low-end or high-end alternatives.
An email service provider is vital to inform customers about updates, product launches, and offers. MailChimp makes for a great third party app, but it can cost between $10 to $299 a month.
Similarly, website themes and blogs are already part of Kajabi packages. But, if you head to go with other web hosting services, you’ll have to rely on apps like Bluehost, which might charge $3 per month to $119 per month.
Finally, Kajabi has opt-ins for affiliate programs, which you can’t get with other platforms. Naturally, you’d have to bank on something like ShareASale, where there’s a $550 startup fee and 20% transaction fee from affiliate earnings.
Overall, even if you use a couple of these features, getting them in one place is definitely much more cost-effective, and you can avoid the burden of looking for third party alternatives that are trustworthy and efficient.
When it comes to marketing software that makes sales cycles easier, ClickFunnels is the way to go. It simplifies the entire process, and this affiliate program can be easily integrated with Kajabi.
Now, this can be done in numerous ways, including choosing funnel marketing through ClickFunnels and delivering products on Kajabi.
The Kajabi Basic Plan is $119/month; the Growth Plan is $159/month; and the Pro Plan is $319/month when billed annually.
Kajabi is used by various businesses, but the platform is primarily intended to create, market, and sell online courses. Thus, you’ll find entrepreneurs, musicians, educators, and craftsmen, apart from others, among the user base. Anyone with any knowledge to sell can use Kajabi.
Chalene Johnson, the fitness expert and bestselling author, is one of the more renowned Kajabi users, as is the musician James Taylor.
Kajabi mixes potential difficulty with ease of use quite well. Thus, newcomers will find that the basic features are easy to navigate, but there are complex customizations that would require time and patience.
On the upside, all features are packed into a single platform, so there’s no need to worry about plugins and extensions.
When you make the first payment, Kajabi offers a thirty-day money-back guarantee. But, if you feel later on that this platform doesn’t suit your needs, you can always contact the support team since they’re quite helpful with issuing refunds.
The bottom line is that my research has shown Kajabi to be the best all-in-one tool if you’re looking to design as well as market courses. It is intuitive and straightforward while having a host of features to customize and then sell your product in the most profitable way.
While pricing might be a little higher, you get all the features here and none of the hassles. Hence, it comes across as the most efficient choice you can make.
However, I would definitely not recommend this for businesses that are just starting out. With its set of features, establishments with existing client bases are likely to make the most use of these resources.
But, once you start using this platform, you’ll realize how compact and effective the services offered are, thus doing away with any troubles of associating with third-party applications.
If you’re still not convinced about its merits, try your hand at the free trial and see for yourself.
Last Updated on January 14, 2021 by Adam Enfroy